Internet retailing is likely to start entering a new inflection point

Internet retailing is likely to begin a new inflection point, or a second climax. It turned out to be a vendor, almost a platform for fun, is the mall model, whether it is the cat net, Taobao, Jingdong Mall, Amazon, only goods will, shop 1th, almost all is a model, on the platform of the mall, of course, there are amazing traffic, but each of the sellers on the above can not control the flow, It's hard to dominate your own destiny.

Now at least a few more retail platforms and models have been added, such as wireless mode, such as the Community mode (micro-blogging, micro-credit retail), such as 020 mode, such as the three-mode (from the media, from the electric dealer, from the star). Let us dazzled, too late to learn. Although they are all in the bud, but the things on the internet, said the outbreak broke out, you know.

The internet bosses look rather worried, Ali shares in Sina Weibo, mergers and acquisitions of gold, new contacts, Tencent investment in Beijing-east, investment public comments, open micro-letter entrance; Baidu wholly-owned glutinous rice, Wanda put and Tencent or Ali cooperation will be invincible world, many famous shopping malls have become "circle" object. The world is hinting.

But for sellers, with the increase in the platform, with the outbreak of the fan economy, suddenly found that the merchant also has a control of customers and the possibility of flow.

Accurate customer where to find

Marketing costs are getting more expensive, customer demand more and more personalized, whether it is based on marketing perspective, or based on the grasp of consumer demand, or based on the future of flexible supply chain trends, we need to establish a sound customer communication channels, to maintain the customer and flow control, at least in part.

In fact, in the previous stage of mobile internet retailing, most of the merchants had almost no own traffic, their official website, the two-dimensional code printed on the goods, the CRM-related texts and mails, were just a few means of small effect. Paid traffic is almost the most important means that all merchants have to take at present. and bought the flow just go a batch of goods, will be more and more not a means of cost-effective, because the entrance of the electricity business is not very rich now, and the competition of the merchant promotion demand is more and more intense, cause these entrance pays the flow to be bound to be more and more expensive. It is a problem that most businesses have to face how to get their fans through the purchase of paid traffic, or to establish channels for continuous communication with their users. Every merchant in the purchase of each volume of time should ponder a problem, "in addition to pull orders to sell goods, this flow can bring me what."

have their own flow of the core is not to buy new traffic, but depends on what channels and ways with their old customers and target customers effective communication, micro-letter, micro-bo, micro Amoy at present seems to be more effective methods. So at this time, but the small and the United States are more likely to rise in electricity. Small and beautiful electric dealers are difficult to obtain effective traffic in the large public entrance, because when you purchase traffic with others, your goal is narrower than his, your conversion rate should be no other high. In this case, the small and the U.S. electric business is more suitable to do some accurate channels to obtain customers, similar to Tencent wide-point. It's a good choice to define people and key information to get customers, like Twitter fans and Twitter headlines. The design of the promotion content can be more own style, the conscious attraction suits own customer base.

New trend of Community marketing

Now the media and industry focus on large data, more is related to the platform, said the whole platform of large data. For a seller to know what my clients need, what they like, doesn't necessarily depend on how much data they need. When you have thousands of effective fans in your hand, you can analyze their needs and their preferences, which is the big data for sellers, which can help you manage your work well. Big data is just a means, not an end.

For the accumulation of the seller's own large data, community marketing is a new trend, micro-credit public number, micro-bo Enterprise is a more effective way, the Internet has entered the Community era, online shopping behavior has begun to differentiate, through the search portal purchase is no longer the only option, the importance is gradually weakened, Effective community-based operations are new opportunities and necessary tools. The opening of the micro-letter to the merchant to provide effective customer communication channels, and customer precipitation channels, this is a good opportunity.

In addition to micro-letter, micro-Boijan is an effective marketing position. Weibo's square form is still very suitable for electric business marketing, but not conducive to precipitation, micro-Boga micro-letter combination for the current majority of businesses to play.

At this stage, the small and medium-sized enterprises play a community-based operation most people encounter the problem is conscious inaction, excessive care about short-term interests, not willing to devote energy to long-term effects. Micro-blogging and micro-letter operation is not a tool to follow, according to each merchant's own circumstances of their own style, according to the current more effective means of different planning. As for talent, this field does not really have a lot of experienced talent, more need to see the person's love for the community, and their planning ability.