Internet sentiment and Internet thinking complement each other

Speaking of feelings, the Internet has just developed, it is just starting out now that the Internet bigwigs who do not have the feelings of the Internet do not have this feeling can now TABLE and Sohu, Sina, Netease and other portals? The moment does not talk about feelings, but now the word feelings have become the same as the Internet thinking guests casually. Ma Jiajia fame, the face of the media will mention feelings; millet 4 conference, Rebus also talked about feelings; if there is no feeling, do not know how sad the hammer will be.

Although the feelings have always existed, the real hot is in the hammer, Luo fat about the feelings mentioned when the hammer touched fans, what kind of product to have feelings? So to the hammer mobile phone is not the product itself, It's the hammer and the sledgehammer.

Feelings more like the brand story in the brand building process, even if you are a cottage brand, but your story is more touching, so your brand can play louder. Under the logic of the brand, quality is less necessary than that, because your brand represents quality, consumer spending is directed at your brand, not product quality, and even what consumers buy is not what they need.

Are talking about feelings, in the end what is feelings?

Emotions with traces of Internet thinking

Feelings can be understood as feelings and emotions. Extending feelings that can be interpreted as treating a field or hobby, a person's feelings in a certain field, does not mean that he is successful. No success can be expressed with feelings, which can be understood as a lasting motivation or a self-deprecating motivation; success can also express feelings, it is insist on a certain feeling to be successful. As a result, feelings are neutral, anyone can have.

Emotions used to express people's feelings and mind, but to the Internet stage, looks a bit different. Zhou Hongyi said: "In the past, I was going to talk about my feelings first and now I am going to talk about my feelings first." The result of this is that no matter whether things can become, anyway, the first to show people with feelings, people can feel this is a person or business can do things, rather marketing taste, which some call it the feelings of marketing, which is not enough, Because of emotional marketing with obvious traces of Internet thinking.

This is mainly reflected in feelings is to listen to fans, most people do not pay for feelings, but fans are different, fans regard the feelings as the product of their connotation, they think that products with feelings are humanistic awareness, or have feelings The product is live and personal. So when the quality of the original millet phone was again criticized can be tolerated, hammer cell phone double glass rupture can be tolerated, and regardless of the success of the project or the success of the project, the venture capital sector has always considered that Ma Jia himself is cast, which is a combination of Internet thinking The feelings of logic.

What should be the first feelings and things?

At this point in the Internet sentiment, the general discussion in the current circle is whether there should be feelings or things first. Feelings are a must-have, and this almost ideally conceptualized mindset seems to be a catalyst for getting people to set great goals before moving on. As to the ultimate success, it seems that is another kind of rhetoric, since ancient times, people will be attributed to the success of "weather, geography, people and" these elements, then do not have the elements of success feelings of nature is not easy to succeed, but It is this sense of "knowing what to do" that has touched generations after generation. Viagra this comes down to the entrepreneurial feelings, Cao Cao is the case, Zhuge Liang is the case, as Emperor Guangxu, as Luobu and Rebus, have to look later, especially now emblazoned craftsmen Rebus, has returned to the product Essence, this is really hard to say.

Come up with a product mindset, is another concept. Note that the mind of the successful entrepreneur and the mind is different, the winner's mind is ambitious ideals, there is "nine days to catch the Kyushu catching turtle" trend. Entrepreneurs are still in the cycle of "repeated defeat" and "repeated fighting" between the two acts, to ensure that project survival is a victory, is completely the mind of the doers, the long-term goal will be but can not take too much, More focus on whether the product is successful or adequacy of funds, and even a user's response is sufficient to make it difficult to sleep.

Internet sentiment and Internet thinking complement each other

After the rise of mobile Internet, people's access to the Internet is becoming more and more easy, the understanding of the Internet is also getting deeper and deeper, and the nature of Internet thinking is constantly being analyzed. Early Internet companies can use Internet thinking to arm themselves, and now more and more business products are beginning to use Internet thinking to package, some products began to pursue unconventional. Because Internet thinking is so few points, an Internet culture can exist for more than three years has been considered a wonderful work, so this period needs a different kind of voice to replace the Internet thinking, the Internet feelings can be considered.

Although born out of Internet thinking, but with the Internet thinking is different, because the feelings more emphasis on spiritual awareness, if the Internet thinking is a methodology, Internet intelligence is the guidance of consciousness. Just as the relationship between the commander of the army and the political commissar, the commander uses various tactics and strategic planning plans of warfare. The political commissar is constantly fighting the morale of the soldiers spiritually. The so-called "one-drum operation" is also the reason. Viagra's view is that although the emergence of feelings is an iteration of the Internet thinking, but still the latter's support, if the Internet feelings as a spiritual slogan, how to mobilize the public, how to make everyone according to their wishes, you need to do through Internet thinking , Both can be described as complementary.

The Relationship between Internet Products and Internet Feelings

Besides the relationship between the Internet products and the Internet feelings, we may also be aware of a product with Internet feelings, even with other businesses in the same thing can be inclusive and understanding, such as the industry recognized hammer and millet are In copying the apple, but because of the feelings, the products made out there and apples are obviously different, even if their products are more and more like apples.

More than just these two mobile phone brands with feelings in the plagiarism, which area is not a burst of fashion wind have begun to follow suit? Needless to say, the fashion industry, the Internet a few years ago talked about SEO, talking about the past two years Internet thinking, and now the O2O mode, which with the mobile phone industry added a piece of steel or CPU Qualcomm 8 core is not much difference.

In fact, Viagra that love is more like a brand story in the brand story, even if you are a cottage brand, but your story is more touching, so your brand can play louder. Under the logic of the brand, quality is less necessary than that, because your brand represents quality, consumer spending is directed at your brand, not product quality, and even what consumers buy is not what they need.

The well-established cottage brand with ultra-low price promotion, which is currently the main domestic commercial power, but under the influence of the feelings of power, your fans are not crazy but it makes no sense.