Is there an "unselfish" personal cloud store?

Tear down the boundary between the clouds

And the Giants of cloud products "not in line with" The situation, Dropbox and the platform of the "hundred-lap" type of seamless experience to win the user a big bright spot. Author/Xu Zhibo editor/Willow

In football, Bailey is always a laughable of the crow who died, and now, Microsoft CEO Ballmer (Steven Ballmer) has become the IT industry Bailey, Lee on Weibo for him to conclude: "Mr. Ballmer criticized android--" before the "computer scientists will use" , iphone--"no chance", Google-"House of Cards", every batch must fire.

The recent "roll-call" of Ballmer's turn to cloud storage rookie Dropbox: In a Bloomberg interview about Office 2013 and Microsoft SkyDrive services into cloud computing, Dropbox is a "nice little start-up", compared to the number of users in office , Dropbox's 100 million users are "very small numbers".

Perhaps it was Mr Ballmer's blessing that the "little" Dropbox in February, after the news of the launch of the IPO in the second half, reached $4 billion trillion-a figure that was "below expectations". In Apple, Microsoft, Google three Big Mac with their own "cloud" is about to cover the whole market, "small box" logo abruptly put himself in the giant's list of the middle.

Kick the "trial" into the grave.

"Small box" geometric scale expansion

Perhaps Dropbox is currently the world's most popular file storage and sharing tool is not excessive, at least the user growth curve is shown: May 2009 1 million Users, February 2010 4 million users, April 2011 has 25 million users, With more than 45 million users in October 2011 and now, more than 100 million users, the explosive growth trend of users is simply unstoppable.

User growth has also made Dropbox more valuable, and it is currently valued at $4 billion trillion--a figure that is said to have been twice times its peak value.

The "app", which was "just a function, not a product", when he was alive, began to bring a better experience to users after years of upgrading, so that "Dropbox" has become a new verb, meaning upload, download, sync, and share.

How did Dropbox kill himself in a long cloud? The answer seems to apply to any IT product: Free + simple.

The cloud services that emerged a few years ago were mostly the first to provide a short-term trial, and when users felt they needed it, they were asked to buy an official account. Dropbox CEO Dru Houston (Drew Houston) soon found the pattern of the ills: a lot of consumers hate trial, if the first known trial, many people simply do not need to, so invisible to the early user self set a barrier The second is that each user to upload files to the Dropbox frequency is not the same, the experience cycle is very different, it is difficult to determine how long customers will make purchase decisions. "Ownership" of the uncertainty, the decision of the user will not Mater recommended, the product is very useful, but only for a period of time, virtually reduced its use value, large-scale viral transmission of the potential is difficult to form.

So Dropbox acted like 360 guards like the industry innovator, a foot of the "trial" kicked into the tomb. They start with free 2G permanent space for users, which seems to be a small decision, but in the early stage for the development of Dropbox played a cornerstone role.

Dropbox adopted the recommended mechanism is the standard viral marketing, give full play to some of the characteristics of SNS: The new registered users only 2G space, if users want to increase their space free, it is necessary to use SNS network or e-mail system to invite their friends to register, Every successful registered friend will increase their storage space 250m,dropbox the increase in the number of users is by word of mouth.

The use of Dropbox is almost "idiotic": users need to have a folder-users put files in folders-Files are synchronized. Users upload a 1G file to Dropbox, which can instantly upload (of course, the bandwidth of the United States), the user locally modified this 1G file fragment, Dropbox again instantaneous completion of the upload. This is cool for users who have little or no idea of the cloud.

The result is that users can discard their mobile storage devices and end up with friends and friends. The secret of the "little box" geometry is here!

Remove the logo on the cloud

Is there no selfish personal cloud?

Compared with Apple, Microsoft, Google's cloud products, Dropbox's charm is that it will not force users to "import" their own product system, allowing users to choose which products to use when the "difficult decision." Rapid growth of the user base and no "backer", let Dropbox very naturally positioning itself to create an open platform, and those giants cloud products "not in line with" The situation, Dropbox and the platform of "hundred-lap" seamless experience has become a big bright spot to win users.

In this year, with the internet "fundamentalism" corresponding to the "open", will always give enterprises a glimmer of human brilliance. Just as many people think that the icloud of Apple's closed-loop model is "an not-free cloud", then Dropbox is playing a "selfless" role. In February, Dropbox released the Sync API, which allows IOS and Android apps to easily integrate their services. The release of this new API means that developers can more easily incorporate Dropbox functionality into their own apps.

At the Global Mobile Communications Conference, which ended in Barcelona in March (Mobile World CONGRESS,MWC), Dru Houston said mobile phone manufacturers and network operators now have a common mindset that they think they can build cloud services, and bind its cloud services to its existing products or services. Houston also cited several examples of current cloud services, pointing to the imposition of strange measures to limit the use of users. For example, users with Apple's ipad and Android phones cannot easily use cloud services to share music and icloud between these two devices. "At Apple, never an engineer would say, ' Hey, I developed an Android version of icloud '."

This integration of mobile end cloud platform has been echoed by many people, and this point for many of the domestic cloud storage service providers, should also be a revelation.

At present, Jinshan, Tencent, 360, Ali, Huawei, Lenovo, China Mobile and other giants as well as cool disk, 115 network plate and other small and medium-sized start-up companies have formed a domestic personal cloud storage army. Although many domestic cloud storage manufacturer's research and development investment almost all in tens of millions of yuan level above, but the revenue but hundreds of thousands of yuan or even millions of yuan level, some cloud storage vendors even basically did not have the revenue.

Although the domestic such as Jinshan such a big guy will Dropbox as their own to the label company, and open their own API, but "chaos" under, most of the user for their own delineation. Gartner predicts that 70% of China's cloud service providers will be eliminated in the future, apparently not as optimistic as some in the industry that cloud storage can coexist. Even so, more than 10 of domestic cloud storage vendors, also did not see a similar integration platform intention.

Medical app "Money" is a long way

It looks beautiful.

Interview • Author/Zhao Jiayi editor/Willow

"Now the Medical app field everyone is a step to see, just know the direction in there, when it comes to the profit model, in fact, we are still groping." ”

Medical apps are becoming another nuggets of global mobile internet. VCs, developers, doctors, and patients poured into the field, scrambling for the resources they wanted.

"Before a cigarette, the second board of directors ends in the year after the venture commune." Do not say anything, now, all mobile health and health in the field of entrepreneurs, anytime, anywhere directly to my private talk, the north and south, people are young and old, the size of the disk. Yi, founder and executive president of the pioneering commune, which focuses on the incubation of innovation and technology companies, released the above microblog, and CC the Shire, Zhou, Matsumoto Capital Rofei, Han Capital Qian Cofeng and others.

Perhaps this optimism comes from the annual investment Report of Rock Tiyatien, a nonprofit health technology accelerator in San Francisco: In 2012 investors ' investment in health care increased by 46%, reaching an agreement exceeding 56% and a total investment of $1.4 billion trillion, compared with 2011. Chilmark, another data research firm, predicts that the mobile app market for global healthcare companies will reach $1.7 billion trillion in 2014. There are more than 13,000 health care apps in the Apple App Store. Gartner, the US IT consultancy, predicts that global healthcare apps will download more than 1 billion times by 2016.

A series of facts seems to suggest that medical apps are becoming another nuggets of global mobile internet. VCs, developers, doctors, and patients poured into the field, scrambling for the resources they wanted. Even developers claim that the use of sound waves, light and vibration of mobile phones can be used to treat the human body.

However, under, does the medical app really look great in China as well as abroad? New entrepreneurs Apricot trees CEO Zhang may be the most objective: "Now medical app field We are doing a step to see, just know the direction in there, when it comes to the profit model, in fact, we are still groping."

The target is about the same.

Service features vary greatly

In the domestic Medical app field, has already gathered a group of such as Clove garden, apricot trees, spring rain palm doctor such a "forerunner".

Founded in 2000, The Lilac Garden is a veritable veteran of the medical field, initially starting with a medical forum and exploring the profit model of recruiting and electricity dealers, earning as much as $ tens of millions of since 2010, when it began offering marketing solutions to pharmaceutical companies. Now Clove Garden has completed two rounds of financing, now the site registered more than 3.5 million users, active degree of 80%. It is said that more than 90% of the medical workers under the age of 45, who work in the three hospitals, are aware of the "clove Garden".

The Apricot woods and the spring Rain handheld doctor are the latter. But what the three have in common is that doctors are regarded as their most competitive "core resources".

What does a doctor want to see on his cell phone? Clove Garden and apricot trees have been investigated, the answer is locked in the following three areas: the latest medical advances, drug specifications and medical guidelines.

In an interview with reporters, the needs of doctors confirmed the answer.

"I want to be able to see the most cutting-edge medical literature related to infectious diseases at all times." "Ditan Hospital infectious branch doctor Wang told the digital business age, which is her most basic and urgent demand for medical app." Wang colleagues, Ditan Hospital Infection Division, deputy director of Doctor Zhingqing also expressed the same view.

It is based on this demand, as the medical field of the successor, and Clove Garden and other old-timers compared to the first time, Zhang Sheng and his apricot trees on the line to lock the target of their own service-doctors. In the March 2012, first Clove Garden launched a special doctor's app "medication assistant" to meet the doctor's mobile phone to see the demand for drug instructions. In the same year May, Apricot Grove also launched the "medical literature", the "Portable Medicine Journal", which is billed as a doctor, compiles the world's most important medical journals, such as the New England Journal of Medicine, The Lancet, JAMA, and BMJ, to meet the needs of physicians to understand the latest advances in medicine. A few months later, Apricot Grove also launched the "Medical Pocket", which contains the Pharmacopoeia, clinical testing, medical scale and calculators and other clinical practice of common data, including the app by the apricot trees packaged as "Portable Medicine Handbook" to meet the medical knowledge of doctors need. Since the on-line, although not big promotion marketing, but the weekly active rate can reach 25%, in the middle of the Doctor Word-of-mouth, the response are good.

Wang is the two app that is seen through "91 markets": "No one recommended it, just for work convenience." "The medical bag and the medical literature are all she accidentally discovered, after downloading uses, she feels" the effect is quite good ", but she has not subscribed to the medical literature to provide the magazine content, therefore does not understand its content update frequency is how high.

"We have a person to update every day, with the information abroad is completely synchronized." "When Wang's question was passed on to the founder of the Apricot tree, he said. For the medical users of the apricot trees in the affirmation, Zhang met also quite gratified.

"Chinese pharmaceutical companies, nearly tens of billions of a year, hundreds of hundreds of billions of marketing costs, most of them spent on the education of doctors and the dissemination of information, if you can firmly grasp the doctor on the platform, the future will certainly have a way to find the right way to profit." "This is the reason why Zhang met with a tight lock on doctors, and it is also the most important factor in the apricot trees to attract vcs."

"In the future we will still only lock in the health care sector, and I want to be more focused." "Zhang's focus has indeed been rewarded by customers, at least as far as Wang seems, with his professional knowledge analysis, apricot forest development of" medical literature "in all the content of the article is authoritative, professional, for her to practise medicine brought great convenience, and those newly collated literature, even if just a few short sentence summary, It also satisfies her need to keep abreast of the latest developments in the medical profession.

The same is the development of the medical app, and another app, the Palm Doctor, is serving the patient while targeting the client. It by NetEase former deputy editor-in-chief, News Center director Rui was founded in November 2011, on-line 6 months to win 2.15 million downloads, daily active users 50,000, daily interrogation volume of 600, opened the Department of Gynaecology and pediatrics two specialized sections of the online interrogation services. Now, the spring Rain handheld doctor installed capacity of 5 million, daily active users up to 300,000, the daily interrogation volume of more than 3,000, the number of online departments has reached 12. Now spring rain has completed two rounds of financing, the total amount of financing has been tens of millions.

"We are not positioning the patient what disease, but positioning in the patient where uncomfortable, do not know what is the disease, you can in the Spring rain platform issue, waiting for the doctor to answer." "Spring Rain Palm Doctor CEO Rui that this is only to give guidance but not to answer the" light inquiry "is the characteristics of spring rain.

"Our doctor basically has the following three sources: first, talks with the doctor lets him enter the spring rain platform, second, will have the doctor to recommend, our expert committee does the examination, third, cooperates with the Ministry of Health to obtain the real doctor resources." "Rui that the public's concern about the real identity of the doctors on the spring rain platform is completely unnecessary, saying that the mobile strategy created by spring Rain is the core point." "The traditional PC on the question and Answer class website, no one can confirm the answer is the doctor himself or his assistant or graduate student to answer, but in spring rain, each doctor is bound by his cell phone number, not only to ensure the timeliness of the reply, the most important thing is to ensure the authenticity of the reply. ”

It is reported that the spring rain platform has a doctor 5000 people, all are the attending doctors in the hospital, in the future, the Doctor is still in the development of continuous.

There are more than 13,000 health care apps in the Apple App Store. Gartner, the US IT consultancy, predicts that global healthcare apps will download more than 1 billion times by 2016.

The founder of the Apricot tree, Zhang Sheng, said, "Chinese pharmaceutical companies, nearly tens of billions of a year, hundreds of hundreds of billions of marketing costs, most of them spent on the education of doctors and the dissemination of information, if the doctors firmly clenched in the platform, the future will certainly have a way to find the right way to profit. ”

The sword refers to the factory

The profitability of the country is difficult to test

In November 2011, at an internal meeting of a medical app developer, Rui a picture of his colleagues here: 5 million on one side and 0 in revenue.

Spring rain full implementation of the "User pricing Inquiry function", users can be based on the severity of the situation and ease of the degree of freedom to bid, prices in 0~300 yuan, doctors can also be based on their own qualifications free pricing. In order to stimulate the enthusiasm of users and doctors, spring rain will also be the occasional free question and answer session. As for November 2012, doctors received a total of about $250,000 in the spring rain, of which $97800 was paid by the user, while the other nearly 150,000 of them had to pay for the rain themselves.

"The doctor should get the value he deserves, so the spring rain will continue to invest in the future," he said. We are also considering whether we should continue to introduce new incentive models to motivate our doctors. "Rui to the spring rain handheld doctor's active input aroused Zhingqing and Wang interest, after hearing the reporter introduced this mode, the two people have said to try.

But Zhingqing and Wang also raised their own questions, Wang the most worrying question is, "Does it have a good system of accusations?" If not, how to deal with the doctor-patient dispute "and Zhingqing said:" If some of the professors in the big hospitals retire, and then a hospital to pay him to invite him, as a hospital marketing, the doctor told patients should go to what hospital to see, the result went to the patient after the ruthless slaughter a knife, this situation in the country is quite a lot. ”

But doctors are now not the focus of the app developer's profit model, but a "decoy".

As early as the spring rain was founded, Rui is saying that he does not do "hospital walls", because not only their partners have no medical background, but also because they do not want to form a positive competition with the hospital. Therefore, Rui's goal is very simple, "not to earn the patient's money, not to earn the doctor's money, only to earn a third party's money." The third party in Rui, refers to those pharmaceutical companies, medical device manufacturers, as well as some FMCG medical devices, such as transport agencies.

"Clove garden can be used for medical institutions, pharmaceutical companies to do marketing to make money, we can ah!" What's more, we have terminal patients on hand, so our value may be even greater. "This is one of the plans for the future Rui of spring rain." Another of his plans, is through the spring Rain Backstage database collection, for consumers to do some kind of e-commerce products, not necessarily the electric business platform, "but to do a flow of the platform may be feasible."

As to when the plan will start, "Wait a minute, maybe next year".

and apricot woods, according to the original plan should be this. "Doctors look at the Pharmacopoeia or medical literature, found a kind of interest in drugs, many times after the background will record such a message, and then through a certain way feedback to the pharmaceutical sales representatives, after the medical sales representatives will come to the doctor, to explain to him in detail the efficacy or role of the drug." "As for the next step, it will be done by the pharmaceutical enterprise where the sales rep is located."

But the most practical question is: how can a medical representative find a doctor? China's strict medical system requires doctors to make sure that the drug is already in the hospital before they prescribe it, and doctors have no right to decide the price, including prices. So according to the current situation, what the medical representative can do is only affect the doctor. "It's like you told me which supermarket to buy something, but I went to the supermarket but did not enter the goods, so the key is not to affect the doctor, but to put the goods on the shelves." Senior insiders pointed out the problem.

In this respect, Zhang's explanation is: "Apricot trees like the media, provide users with an understanding of the channel, but whether to enter the channel to buy products, that is the next thing." At least we're getting some bad stuff to be transparent. "

What is transparency?

"The drug company didn't know how many doctors were affected by giving a doctor a gift or a medical lecture," he said. But through our data-feedback pharma companies can see how many doctors have seen their medicine, so we put things under the table in the sun.

So did apricot trees have cooperated with pharmaceutical companies? Zhang met that, "our current user base is not big enough, I also have no plan for this model is very clear, so I intend to wait."

It is understood that apricot trees currently installed capacity of 200,000, this is the total number of medical personnel in China 1/10. But Zhang does not confirm that the download is a doctor, he is planning "the future of real-name certification, and gradually improve this part of the information."

In Zhang's plan, the financing is still going to continue, but "the next financing is mainly used in products, continue to do more user volume, the follow-up to say." ”

Compared to the problems faced by many of the country's health-care app developers, their foreign peers have apparently also encountered problems: the data from Rock Tiyatien show that, while VCs are willing to invest in health-care start-ups, they don't make portfolios too full. Only 35 of the 179 digital health-care companies receiving venture capital received a second round of investment, and only 8 received third or multiple rounds.

In the movie Princess Bride, Tyrone Rugen has a classic line: "If you can't get health, you will have nothing." "For developers who specialize in medical apps, if they can't find business models as soon as possible and continue to invest, there is a good chance that there will be nothing but entrepreneurial experience."

What does a doctor want to see on his cell phone? Clove Garden and apricot trees have been investigated, the answer is locked in the following three areas: the latest medical advances, drug specifications and medical guidelines.

The Internet age is all headhunting?

It's hard to find someone easy to "pinpoint"

Interview • Author/Zhao Jiayi editor/Willow

For headhunters, the difficulty of finding people is related to jobs, and with the rise of social networking sites and the transparency of information, it may take a long time before someone needs a few weeks.

With the advent of the Internet era, information has become transparent, happy, everyone, Linkedin, Weibo, Facebook and other social networking sites appear, to find the target candidate for headhunting becomes more and more easy.

April's electric business district, an interesting thing happened: Wanda in order to recruit to do electricity quotient, looked for 10 headhunting, everywhere calls. It is said that the electric business district in addition to Ma Yun and Liu, almost all the electric executives have been Wanda's headhunters swept. An uproar in the industry, said Wanda Hype, said that its choice of headhunters are not cautious, there is a voice, is highly praised headhunters search for accurate and efficient. After all, it is not easy for headhunters to trawl through the top executives of electric dealers except Mr Ma and Liu. And now, headhunters not only did it, but also stirred up a wave in the Internet circle, the reason, the Internet to bring the transparency of the work can not.

"The difficulty of looking for someone is related to the job, but it's really getting easier now." It may take a few weeks to find someone, and now it's probably only a half-day, and basically a background check. Wang, who has been a consultant for many years, believes that the biggest change that the internet has brought to the headhunting industry is to save the time cost of looking for someone.

The changes brought about by the Internet is clearly not only this, "now even the military enterprises are looking for a headhunter to serve them, it is obvious that the client's awareness of the headhunting industry has become more and more common, and this phenomenon is almost accompanied by 2011 years, Headhunting began to transfer to the network after the results." "Search consultant Ma Yuan through observation summary.

Andrew, the FT's website writer, recently published the article "Headhunters will become the next industry to be subverted by the Internet", which says "traditional headhunters could be devastated by the impact of the network platform". With the rise of social networks and the transparency of information, how to deal with the impact of headhunting industry has become the focus of attention.

"Headhunting is a professional service and not just information interaction, but the search for information is bound to be overturned, but job seekers need professional referrals and analytical guidance, and the internet is uncertain," says Dako Bin, CEO of the Hunting network. In a human society in China, the chance to meet more successful, so the Internet can only be a tool, and can not subvert the entire industry. ”

The internet makes it easier to find someone

It is difficult to find the right person

"The headhunting industry has two core things, one is the ability to find people, and the other is your ability to perform projects." Ma Yuan says the internet is narrowing the gap between the first.

Before the advent of the Internet, the search industry was looking for ways to find the company's own database and cold call (strange phone calls). "Before the 114, 12580 and so are our common means, so people will say headhunting is locusts, seamless not ding." Ma Yuan told reporters. With the advent of the Internet era, information has become transparent, happy, everyone, Linkedin, Weibo, Facebook and other social networking sites appear, to find the target candidate for headhunting becomes more and more easy.

With the increasing demand for headhunting and the convenience of looking for Target customers, a large number of people began to pour into the industry, leading to more and more practitioners in the headhunting industry in recent years, but the person who is really called "headhunting consultant" is very limited, "many people may be a step out of college to give themselves Headhunting Consultant's title, and in fact, as we all know in the industry, the real headhunting consultants are the people who have built up a lot of contacts and experience for more than 10 years. This is Wang and Ma Yuan common cognition.

The flood of low quality personnel will inevitably lead to disorderly competition in the industry. Reporters themselves in the headhunting site registered a not complete resume, from the resume can not see the reporter expertise, short board and job intention, but received a number of job hunting hair to invite, from these headhunting profile, can be seen that they are not long working life.

"Do you think the Internet has an impact on the headhunting industry?" Yes. Ma Yuan again affirmed his view that "when finding information is no longer so difficult, there will be a lot of people and businesses that don't conform to the rules to disrupt the market." ”

Wang told reporters about a story in her career: "I had a client who had arrived at the stage of the final offer and even went to the first board of directors of the company, and ultimately because of the salary she had not chosen the business, from a single rate, I was a failure, but in a sense, I was successful. Because now we are very good friends, she even promised me to change my job next time, it will be through me. Wang that the internet has no big impact on the experience and accumulation of senior headhunters.

In the Recruitment network CEO Dako Bin, Headhunting has always relied on information asymmetry to make money in the industry, and the Internet spawned a large data era, so that the phenomenon of asymmetric information, headhunting can find candidates, enterprises can also find. The real value of a headhunter, then, is not the search for a candidate, but the success of getting the target into the business. What Ma Yuan says is "the ability to carry out a project," So Headhunters want to live well, rely more on past experience and connections to make money, and the cost of corporate headhunting is partly to pay for headhunters ' experience. "If the Internet is bound to subvert the headhunting market, it must be the headhunting market that is dominated by information scalping, not the headhunting market with experienced experience," he said. ”

A job requires a precise resume.

The result, not the process.

"10 million, 40 million, 80 million" the three amounts are the number of registered users of the workplace social networking site, the number of resumes in the domestic job site 51job, and the number of resumes monster the international recruitment website. The sheer volume of such information is a good indication of the abundance of job resumes on the internet. Another set of data showed that a company received 2102 electronic resumes within a week, 341 of whom delivered two or more, and repeated deliveries of redundancy up to 36% per cent. In this 2000-letter resume, the percentage of resumes that meet the requirements of the interview is not higher than 2%. The excess of information is not the result of efficiency. Users ' complaints are growing: "Every day to see a fixed number of recruitment enterprises, really do not know whether the company is hiring or advertising." ”

China's network recruitment market to advertising, enterprises to recruit, on the three major recruitment website advertising, the site through the display of advertising and corporate information to obtain income, however, due to inaccurate information delivery, recruitment site results often less. Analysys International data show that from 2003 to 2011, the annual growth rate of the network recruitment market size reached 34.97%. But compared to the growing market, the traditional recruitment site has been difficult to break the situation of the city without a game, the end of 2012 Chinahr is to let the traditional recruitment site in the industry's winter.

"For any HR, a job requires a really accurate resume, not 100 resumes and 1000 resumes for me to choose from." "The real value of headhunting is in the search for an accurate resume," says Dako Bin, CEO of the Hunt network.

Ma Yuan also expressed a similar view: "The popularity of the internet so that customers have a clearer understanding of the headhunting industry, companies have begun to find that headhunters bring the results of the service, and the traditional recruitment site is to bring the process of service." For companies, instead of spending 100,000 on a traditional recruiting site to find a bunch of irrelevant people, give the headhunter 50,000 to help the business find the person they need most. ”

In the past, the search for resources and means more focused on the offline, but now, headhunting network not only improve the efficiency of the search for objects, but also a general impact on network awareness. For the recruiting website and the traditional headhunting, the public information of the network belongs to the shared resources, but the experience of headhunting is an irreplaceable resource.

"Traditional recruiting sites do not meet the needs of precision enterprises." Dako Bin said that, with the internet and headhunting industry, the traditional recruitment site advertising-oriented model must be changed.

(title) lure idle housing into the rental market freely friends home "activation" lazy landlord

Interview • Author/New editor/Willow

Because many owners do not have time to take care of the house, resulting in a large number of vacant houses, and the owner of the "lazy" also let "comfortable friends" have found a change in the leasing market supply and demand relationship opportunities.

Donna never thought that one day she would put her home in a hotel.

After the Spring Festival has always been a period of increase in Beijing's workers, but also the peak rent rise. In the new country five under the stimulus, second-hand housing 20% of the transaction tax let originally planned to buy second-hand people have to continue to stay in the rental market. The year-on-year rise in rents in March this year was 3% per cent higher than last year, to 11.7%. The dominance of the lot has even reached more than 20%.

A year ago just experienced the rise of the rent of the NA, now pay more than 900 yuan a month, continue to rent, little Donna Monthly will bear 4500 yuan of rent, unable to afford her only choice to move. This time she did not choose the intermediary introduction of the rental room, but moved to the day to rent more than 200 yuan Greentree Inn hotel-style apartment long live. Calculate the membership benefits, less than 3,000 yuan per month to bear the rent cost, in the summer can also ignore the price of the ladder.

One side is the demand for housing leasing market, the other side is estimated by industry experts about three hundred thousand or four hundred thousand of Beijing's vacant housing. It is not impossible to curb rent growth if it can change the supply and demand situation. In fact, some businesses with a keen sense of smell have long been eyeing the market.

With the Greentree Inn hotel-style apartment lock "Long live" high-end business people to enhance the occupancy rate similar, Chain Home property has long been targeted at a large number of vacant houses, they hope to freely friends of the long-term service forms of those "lazy" landlord management housing, stimulate the listing of vacant houses, Change the leasing market supply and demand situation, but also for their own profits.

Acting as the landlord

Let the idle room circulate

When the landlord for 13 years, holding two sets of junior housing rental room of the old Zheng, has had hundreds of tenants. The house is too big, not easy to rent the old Zheng, had to rent the room at the same time to 6 tenants, and for 6 people at the same time with TV and air-conditioning.

Although the monthly income of nearly 15,000 yuan of rent, but the gray-haired old Zheng not much relaxed. The lamp of the room is broken, old Zheng will go to fix, the sewer is blocked, old Zheng wants to dredge, the floor pry the old Zheng to shop ... The biggest headache for him is that a rise in the rent, it is necessary to find a new group of tenants.

Freely Friends general manager Chonglin Frankly, Beijing will have so many vacant houses, the most fundamental reason is that the owners do not have time to take care of the house. And the owner of the "lazy" so that friends find the freedom to change the rental market supply and demand relationship opportunities.

Easy friends Home is not easy to rent the owner of the big house to rent over 3 years, after the reunification of the decoration, furniture, home appliances, and then rent to the room tenant, and undertake the future cleaning, maintenance. Solves two things that the owner cares about most: the vacant time who will bear the loss as well as the future maintenance cost and time of the house. Freely friends home once launched, less than six months of time to attract 6,000 owners, including new listings of the listing.

Now every month there will be 1000 owners choose freely friends, according to each house can have at least 3 rental room standards, the equivalent of a month in Beijing to create 30 new home Inn. This rapid development volume is gradually changing the status of the lessee.

Donna's colleague Xiao Jia now rents four bedroom huxing, it is from freely friends home rent 6000 yuan of three to transform into. House decoration Fee 30,000, according to 3 years 4 rooms, the cost of decoration costs less than 1800. Even if the friend home slightly up, relative to the renovation of the former 2000 rent of the old house, in the cost-effective is also easy to let small Jia bear.

In addition to comfortable friends and owners signed an early signing of the annual rent increase of only 3% of the agreement to rent room rent increases naturally not too "outrageous." By the end of April, 50,000 tenants had been attracted by stable rents and an environment of fine decoration.

and small Jia completely to control rent different, little Nadia choose Greentree is more concerned about independent living space. Greentree more than 20 square meters in the place, not only to solve the lack of rest, office, washing and other basic needs, and even equipped with a simple kitchen utensils. To the price of nearly 1500 yuan cheaper than the original, to get almost the same rental environment, so that little na feel very cost-effective.

Now Greentree Inn has "long guest" as the hotel development potential of the largest business. Not only in Beijing, Shanghai, Tianjin, Jiujiang and other cities to cloth points, and will further choose the right city and property. Not only to meet the needs of business people, but also allow themselves to obtain greater profit margins.

Seemingly simple leasing services, freely friends in the home is virtually driven from the house to the future maintenance, cleaning the entire industrial chain.

Freely friends, general manager Chonglin Frankly, although the friends home every year tens of millions of income accounted for, but the cost is not low. Only maintenance, cleaning costs have almost consumed half of the income.

The number of listings determines the right of speech

Pull the chain market

1000 washing machines, 1000 refrigerators, 3,000 air-conditioning, 6000 locks, nearly million square meters of floor demand ... This is the lowest purchase amount per month for friends.

Seemingly simple leasing services, freely friends in the home is virtually driven from the house to the future maintenance, cleaning the entire industrial chain. In this industry chain, IKEA home was the first to benefit from the free Friends of the brand, as of September 2012, freely friends have purchased from Ikea home more than 20,000 sets of desks, wardrobe and bed. These large furniture, Ikea home in Beijing, the monthly sales of a single shop is only hundreds of pieces.

Freely friends home just launched, Chonglin has tried to work with some furniture manufacturers, electrical supply to discuss cooperation, hope to be able to more affordable cost to free friends "packaging listing." Can be busy for several months down, hands only have thousands of homes freely friends, did not get the market any response.

However, when the hands of comfortable friends with tens of thousands of houses, all this also changed. "Now we open a tender meeting, Haier, the United States, Gree, Suning, Gome are coming." Chonglin said, with the home appliance supplier Suning cooperation, comfortable friends home only home appliances procurement cost reduced by 12%.

Compared to home appliances suppliers, cleaning company let Chonglin really headaches for a while. Comfortable friends at home every month to bear 12,000 sets of rental room cleaning work, according to one day can clean 10 sets of house calculation, also need 1200 cleaning staff. In Beijing, there is hardly a cleaning company can independently forwarders friendly home cleaning business.

To this end, comfortable friends to integrate a number of cleaning service providers, and according to the regional division will be contracted to their business. Although different areas of cleaners from different cleaning companies, but they are unified dress, and even the use of cleaning tools, cleaning standards are consistent. Now, freely friends have become Beijing's largest demand for cleaning business, but also let it in the contract price has a strong right of speech.

Freely friends even have their own home design team. When free friends of their own brand rise, tenants of home brand awareness weakened, and have custom-made furniture partners, by the comfortable friends of their own designers, according to each type of design and decoration scheme freely Friends 2.0, was launched the market. From furniture manufacturers that direct procurement of furniture, so that the free friends of the rental cost of nearly 10% lower, this direct economic benefits will be directly in the tenant's rent can be reflected.

Relatively comfortable friends Home 1.0, the most direct feeling of the tenant is the space utilization rate has been greatly improved. The desk can be pulled out, guests can be a big dinner table, there are separate small drawers on the shelves, very suitable for girls to put jewelry. Donna in moving into Greentree before, have seen freely friends Home 2.0 of the housing, if not limited to the lack of the hardware of the rental, little Nadia really may choose freely friends home.

Now freely friends home has opened 400 telephone, micro bo, network suggestion box three kinds of access to services from the tenant, home improvement advice channels, Chonglin every day to focus on the free friends of the microblog, hope to be able to launch the next year freely friend home 3.0.

"At present, in addition to my home to the market launched hundreds of sets of similar listings, no other intermediary to enter the Beijing market." "Chonglin hope that friends will be able to drive more intermediary to join, to promote products, services quickly upgrade, so that the entire rental market healthier."

Most of the cost-consuming income

Availability is the shackles of growth

The annual increase in rent is only half of the landlord's direct rent, freely friends earn what?

"Revenue comes mainly from service charges. "Chonglin is the answer."

The first year 45 days, second, the third year 35 days free rent, is the owner to freely friends pay service fee. In accordance with the average family of friends every house about 20 days of decoration period, the faster rental time, the remaining rent-free period is the net income.

Free friends home Another long-term stable income, from the tenant each year to the free friend of the family equivalent to one months of rent service fees to obtain daily cleaning, free internet access and maintenance services. The estimated annual income of the family can exceed 60 million.

Chonglin to freely friend's expectation is one day, every tenant will enter the door directly said, "I want to rent freely friends home"! But can guarantee this day arrives the premise is, freely friends home must add at least 40,000 sets of listings.

"The expectation of the house is actually very high, and the future of the rent trend will be what is not known." "Chonglin said that real estate policy changes will be relatively fast, when the rise of the people are willing to continue to hold it." Whether the future availability of housing growth can maintain the current speed, it is not conclusive.

On the other hand, relative to the entire leasing market transaction size, free friends of the market share is not enough to affect the rate of change in the city's rent. On the contrary, once the market's expectations of rent have generally risen sharply, it will affect the cost and willingness of the owners to renew. This is also for free friends next year will be able to get the first batch of expired owners of the Commission, increased the risk.

Another worry for Chonglin is that, despite the fact that friends have tens of millions of dollars each year, the cost is not low. Only maintenance, cleaning costs have almost consumed half of the income. Manage the tens of thousands of listings, the face of the tens of thousands of tenant services required system management capacity is also constantly to free friends to propose new challenges. These need not only people to complete, but also need an information system as a support, only the system consumes free friends 20% income. "This is actually in the management capacity of the enterprise, whether it can be done in the same time, but also effective control of costs, not to put too much cost burden on consumers." "Chonglin said.

Even if it is to focus on the high consumption of business people's Greentree Inn, the cost of the burden is not low. With the freedom of Friends, Greentree Inn hotel-style apartment more than the location of the majority of urban office space. These vacant properties have been extremely sought-after in the urban areas, and the price is naturally high, making it difficult for serviced apartments to expand across the country.

Because of the work reason, the little Nadia still has half a year time to live in Hangzhou. Feel the benefits of Beijing Green Hotel apartment, she also wanted to be in the most convenient place from Hangzhou branch to find a similar apartment, but ultimately disappointed.