It's a great honor to have the opportunity to share a great park,

It is a great honor to have the opportunity to do a big park share, very clever just the two anniversary of the park, today with you to share, the content of a little more quickly skip a part (this is not much to say, why the reason for the park, our goal is to hope that the industry subversive).

We are today, our internet era, from the agricultural era to the era of the Internet. Our internet thinking is not a person engaged in the internet to do a thing, but the whole society, engaged in business, engaged in social science we have to understand one thing.

We think that the Internet is definitely not a technical tool, now in fact, the argument about this is very much, especially some relatively large enterprises, some time ago there are more disputes, such as Huawei companies. Let's be very convoluted, speak Tesla's technology, often can be bought to. Another industrial old man said very good, execution is very strong, June 14 speech, speak of completely different, only the failure of the enterprise, no successful enterprise, clearly talked about the Internet is not a tool, the Internet is not a simple business model, in fact, has reached the stage of social civilization change. When it comes to how the Internet makes a commercial structure, when it comes to making brands, the agricultural era is a very good time, from the commercial point of view, agricultural society, agricultural civilization, its products and dissemination of the match, as long as the products do well, because the geographical constraints caused widespread transmission is difficult, but the advantage can be made by Word-of-mouth, We think of life in the transition period, if whenever, forums, and then, may be less than a few. We see that the familiar life circle lives very limited. To the industrial age these enterprises basically do die, the reason is very simple, the industrial civilization is too fast, the speed of transmission cannot keep up, causing great contrast. This becomes the media discourse right becomes very important, through this medium strong output, becomes the lie to say 1000 times to become true, completely deviates from the scientific progress and the original intention. There are a lot of theories at this time, including I believe, we in China to compare the theory of cattle, of course, different times have different interpretations, on the positioning of this theory, there are two companies doing a lot of business, a case of millions of, the two companies in China only the company's China headquarters, but their business 90% Happened in China, all depend on eating in China. To say nasty, the stool when the bread to sell the era, these brands, advertisers are that consumers are ignorant, is silly, but this era has passed.

To the internet age, this time do not hide, to carry out a big return, this time the product spread speed has begun to match, a product to do very good time, this time product users, with the ability to spread. Because today we are from the media, any one open your micro-letter, share your information, not less than 100 people see. If this is valuable information, two times spread, three times spread, countless times the transmission of energy is very large. And in fact, we are all electrical dealers, we are very aware that in our China, the electric business in this industry, the daily flow of more than 50,000 UV sites, at least two hundred or three hundred are there. If say, I this is very conservative, if say these several big channels take off, the cat, Jingdong take off, we again go to see, China's electricity merchant website inside the website of the official web site inside, one day can thousand single website have how many. I believe that fingers are hundreds to 150. Today is not the flow of scarce time, is actually a flood of time, the lack of flow, lack of trust, conversion rate why so bad. 50,000 UV, we think, your conversion rate if it is 2%, should be 1000 single, and we think, this time we again with the traditional business, can not be so to understand, offline view, offline shop conversion rate is how much, 50% is good, foreign trade shops, street shops 60% can do, Our conversion rate is so poor, in addition to the physical experience, what is the bigger problem?

Here is the first two kinds of thinking comparison. Generally speaking to the internet age, must be people-oriented, no longer the center, everyone is the center, everyone has the right to speak, have the right to express, become highly dispersed, this consumer fully stratified. You have to have a clear focus direction, and the demand is becoming more and more meta, it is impossible to concentrate. So many opportunities have been created. When everyone has the opportunity to do a so-called small market, and we are more convinced that we open such an electric chamber, selling so expensive tickets, since there are many people to do so, because we have a strong market in China, there is a full opportunity to China. To Taiwan, Taiwan has a lot of small businesses do very good, the product is great, to the song Shan Wen Chuang to look at, are all such enterprises. But it does not have the opportunity, because its market is too small, this does not say more, not to get online to sell, open a day cat is the internet thinking. For a long time, Google can be successful, as a motto of its first creed to do, as long as the user to do a good job, the user will come.

Here we are, speaking of brands, speaking of products. We first understand what is the product, we look at these three brands, the controversy is very large, constantly criticized carving ye beef brisket is not good to eat, especially in the Beijing circle of the electric business dispute is very large. One side said carving ye brisket is not good to eat, Huang Taigi not delicious, you are for that piece of meat to go? How do we look at products, what are products, in this era, I think in fact, this is an economic entrepreneurship I very much agree that the product is not only the physical existence, is the enterprise contact with the user all the links to the formation of the experience of the synthesis, this is the product, not the piece of meat, not that a dough wrapped in a fried dough sticks, Not that one thing, which sells pancakes fruit shop, sit very comfortable, drink soya-bean milk, eat fried dough sticks to think about life, so interesting things, to go here, take two photos, show the force is very high. This feeling is not the same, today, the product as a physical existence, that is our problem. Because in today, like the consumer, we can say that the material is superfluous, material shortage, if this theory is not tenable, the small age why so fire, the fire of the small era just because Guo fan, Yang fans, small era embodies fetish embodiment, not only for the physical existence, product addition function, plus experience, Force lattice. In this era, the main thread of human development, we are the highest realm of human culture, we are to explore the culture, to explore philosophy, to explore the arts, why these things have always existed, our human heart, we developed the main driving shaft of the major aesthetic, the main idea, the pursuit of beauty, which an era in line with the truth, this is the development of

This does not say, do not speak their own things, this good to do a my interpretation. I have been a confused for two years, but also a lot of headaches, there are many brothers, did a social value of things, get the community's identity, the fact is not so. This old gentleman is very good, the Prudential Bookstore is a landmark in Taiwan, in addition, the beauty in the head appears particularly many, because in Prudential goods bookstore appears very tasteful, Taiwanese social a place, Wu Qingyou said, when an enterprise size and influence is not big enough, not by the majority of people recognized, even if the idea of good, Losing money is certain. On the one hand, I have a problem with business ability, on the other hand, altruistic do not good enough. Is the old gentleman's modesty, because of the limitations of the times, the limitations of the vision, any logical establishment is a boundary, you do not see things. 2nd, we dot today many do feelings, do style, do quality of these brand problems, and he compared to you do not really enough.

This is very good, gross profit is the root of all evils, today, how to look at Maori, today consumers are unwilling to buy high margin of things, unless you are really LV18 years old into the 60-year-old master to do out of the things, instead of LV all the town to start, full street to see the LV, not today industrialized production of things, Why is there such a high margin? In other words, including myself, in 2013, we were also exploring a company listed in the United States, which made an organic food in China and did a good job in Beijing. Talk to their chairman, the reason why, I seem to see an idea last year, I did a good job, I use the Japanese standard, the first in China to do, how I, should sell high prices, I do good things, why I can not sell high prices. In fact, like selling organic food, no matter how high the price, you do not have such a foundation. When it comes to organic food, this brand is not named, it is good friends do, do cold chain, do organic. If you can not let more people to share, your cold chain transport How to solve, how to thin cost, how you play, you have no way to play. This era to solve the gross margin, what is the use of gross margin, the high cost of gross margin, to pay the price, the loss in their own inefficiency. The margin down, the consumer group to enlarge, so that more people benefit, so that the brand more basic, let do more, in line with the pursuit of good customers, enjoy your business, your value, your social services. This era must be high quality parity, is our China was able to rise up the magic weapon. Our high quality parity is not good, high quality and low price can be, we this home textiles, consumers get 200 pieces of things, only 60 of the cost of production, to the offline distributor at least 110 to ship, under the line distributor 50% of the gross margin, shopping malls to buckle point, to buckle 30多 points more. Home Textiles This category, the impulse to buy less, shopping malls sellers spinning in the negative layer or six or seven-storey position, or in the lobby to do the special sale. Your category, your content, your loyalty is not, resulting in low efficiency. Your inefficiency goes into a vicious circle, why can't you do it in a different way? Improve efficiency.

To reduce the profitability of Maori, let's look at a table, which is one of our current practices. It can be said that today, some of the Internet practices, some products and brand practices, in the so-called traditional industries, we would like to home textile as a traditional industry, the sheer volume, low prices can be set up, in fact, this series of expensive. If the new way to do, your product concentration is high enough, do not have a large pile of goods, a year to do hundreds of items, a look at hundreds of sets of goods are not sold. If you put it together, you're a product of crazy production, you can put this series, this amount to do very large, your cost down, forming consumer loyalty, to the cat, Beijing east to buy or not, do not give the channel to buy money, do the cat, Jing Dong must not earn money, why not make money? The fact that many people don't make money. The reason is what, we look at Taobao listing data, the days of the cat's gross margin so high, the source of the cat's profits, is mainly advertising, in the days of the cat selling goods, you do not buy advertising bit is OK? Cat's home textile grade, Raleigh is about 4, the cost of running water, you say 4 points may not earn, clothing 8 to 12 points, mobile phone appliances 1 to 1.5 points, why not earn money? Consumers search your brand name search volume is very low, to see the sky cat traffic to you to do endorsement, you naturally have to pay the bill. Like millet to do the highest, 11 last year, Millet sold the first place, this thing is not millet begging for the cat to do, when the cat on the day to see Millet investment to buy ads, including everyone to play traffic, open Webmaster tools, you can see, every day millet Baidu to how much flow of millet, millet paid a penny did not? Millet SEM has not done, SEO has not done, but the daily traffic to millet more than 1 million, "millet" to consumers have been very clear understanding. If the channel can be piped, just pay him that little transaction costs, how can not make money? Because of your single product mass, your logistics warehousing, a substantial upgrade, there will be no more than a warehouse of home textile industry, the traditional turnover cycle is about 250 days, Xue Total, is so, 250 days basic level. 250 days after the big six months passed, speed reached 20, 30 days, accounting down. Your management fees, you and fans are directly unblocked channels.

And in this era, people are not manageable, why should people be managed, Google's CEO said a paragraph, a few years later, 80% of the work will be composed of part-time, I very much agree with this sentence, pay such a large price to raise people, pay such a high cost, this is a violation of human nature, will never be tied to the people. If you have enough brand loyalty and have direct channels to communicate with consumers, your management is still very low. Management we plainly, not just find a job, looking for subordinates do bad place, good and bad who to make judgments, we do today. Wake up this morning, the mood is not good, to the office of the subordinates said a meal, because this month is not very comfortable those days, and the subordinates say a meal, these situations are your emotions caused, this is in management, very negative things.

If consumers have direct channels, we serve a group of people, the organization has a bottom line, many problems solved, its management becomes easy, very simple. Naturally do not need so much, your communication is more so, because your evaluation, your focus, your quality is good enough, consumers naturally to you to do the dissemination. The first two days of mobile internet friends have put forward this view, this theory, including the Big Bear also said, we all agree that the future is impossible in the hope of the PC, the conventional theory in the mobile era overturned, you do a cat bomb, 9 pieces of things sold 8.9, consumers buy this thing, in mobile phone may? Look at a few pages, non-stop turn, how tired, must do very well, consumers feel very good. Drive consumers naturally to spread, willing to spread, share to the circle, to his friends trust his taste, trust his choice, directly click on the connection, bought. In the era of mobile interconnection is not the same, we do the site are clear to see, a user came in, open a few pages, we think the more the better, this era is also set up? All of us have to think about it.

In addition, about the product to talk about the quality of the problem. I think the quality problem or with the birth of the previous, if you do not know who the user is, do not know how your product quality, because the quality of the relative person. If you can not accurately the user's understanding of the very clear, quality is empty, do not understand the quality must be done more. This theory is already very hot, in the internet era is really set up, with the customer communication chain is very many, is not the era of perfection, people countless temptations, head countless ideas, how to the idea to verify, do so, as long as the verification of the assumption on the line, do not do perfect things. In fact, these things everyone seems to be only suitable for the so-called Internet companies, Internet products, we call the product can not do it, really do not do it? We do the product release, the English release in a word called, these two ratios, we have done many times in the past, and the same as the previous rocket launch mode is the same, the Rockets launched a lot of good people, spent many facets of the development of a great product, a button on the rise, a rocket in the sky, a rocket exploded, The last rocket was motionless. In fact, we do business in the process of doing products, the third is the largest, there is no one to talk to you, even scold you are not. The era of this kind of rocket launch is over, so this is also the reason that Microsoft will out, the win8,win11 that Microsoft develops is not used. Our times more believe in people, give employees more space, quick corresponding things, the effect of looking at the way, to the so-called management. Reduce the batch, production cycle and inventory management supply chain as well as possible, we developed a lot of products in the first half of this year, almost no failure. No failure, not good, because we do very little in each batch, we ask ourselves very low, a sell up so quickly, turn a single, we have done a few markets this year do not have the goods, this market does not constitute a commodity, does not constitute a big market, we from the first batch of more than 100 sets to start, A summer whole to do down, do down big thousands of sets, we go to do spread, my initial time, do the marketing way is very natural, no great effort to do, my scarce cause can spread.

This is what we do can put 240 cigars LV products, I am confident that this product sold to 30,000 sets of products, textile industry is what concept, into a single product before the 30 problem is not big, next year this product can to 100,000 sets. I will not say more, this is toffler to the industrial civilization explanation, we have come to the age of information transparency, this is the time to repair their own mistakes, the industrial civilization has been explained, is indeed full of flicker, which produced too many masters, a lot of famous masters, all day with a hat, I confess, I did evil, Sell rotten stuff for good. Training now. The age of industrial civilization is the foundation of our company, to the Internet this era, the formation of our social foundation into a community, more is a group of the same hobby, the same pursuit of people together, together in the form of the physical environment as in the past gathered together, through social tools together, to do a lot of things, Logical thinking proves many times that everyone proves a thing. And with the user's relationship, who said that the user in this era, pure is a fool, you say a person is God, then you are not more than God cattle. The user is a food and clothing parents, this is not more letter, because to today with the user is a friend, is the trust established, is the trust of both sides, only today, the trust linked to the era, this is the industrial age of the problem.

Not users are called fans, this is a big misunderstanding, fans are you have the values of users, you agree, and values similar to the user is your fans, you do not have the ability to spread the use of, you do Aunt Market, make money also no use, she is no communication force, no future. You do this market is not spread the power of the market, we do 30-40-year-old users, I and the staff also to the customer delivery, many customers are female high-end white-collar, including China a famous couple of property developers, Soho Private elevator, the name of the joint CEO, one months we bought more than 9,000 of goods, We feel very happy. Can reflect on this, this user for me, in addition to earn some money have what value, buy 100,000 of things a year, your enterprise also cannot hold up, these high income customer micro-letter on daily haze, migrant children donations. , will not send today to buy a product is good, I wear a slipper today is very good. What do you want him to do without the ability to spread? We give this user away, focus on being a young mother here, "artists just need 1000 fans to live", many of our businesses are not fans. We do a lot of things, including color to choose, we take the model this year, the previous model, must find a design company, looking for a group of beautiful children to shoot. This year we chose the model is the Internet to review, pushed a little Bo to push, all use our users to send pictures of children, the user to vote themselves, a person can vote five different tickets, the highest child more than 8,700 votes, this did not cheat, I and the child mother saw, she is not cheating people, His mother launched more than 1000 people close to 2000 people to help his children to vote, these people come to your website, see such activities, her life circle, is a group of mothers mainly. Those days our UV turned three or four times times, sales doubled, this thing to find the spread of the crowd, many of our friends said to call, our family's children did not choose, my children so beautiful, why not choose my children?

We now open 10 stores, next month in Beijing Open two stores, all fans open. They like our goods, think this product can make money, also can support, take 20, 300,000 to open a shop. Open shop does not require the image of unity, logo unchanged on the line, you want to how to install all can. Do business as a religion, we do business has a luxury dream, so that their businesses live longer, this business is religion. What is religion, see a Religion VI handbook? Everyone looks quite different, these three are all mosques, no one as Buddhist temples, nor do they think Christian Church, so this is our core point, I think focus on products. I think the industrial age is not mechanical, you love not love, we park is here, just do the things you love, thank you.