It's better to die without transformation.

On the morning of the day of the fall, when I was sleeping in bed, a friend who had a good relationship sent me a message, "Did you see the announcement of the fast broadcast?" video industry The last man finally hold live, down!! "The friend who used to be in the fast-seeding, he has very deep affection to the fast sowing."

Then, I opened my circle of friends, sure enough, the circle of friends is basically the content of the fast broadcast screen, and there is a comment is so written, "the last second piece of Pure land in the end is still occupied." 1024, please hang in there. ”

I as a perennial walking in the intersection of humanities and technology and consider themselves very forced by the media from the people, I read from the business, when in fine read this article about the rapid broadcast formally announced transformation and also shut down the QVOD server news, in my mind the first thing, is, "Jie Yun, tonight, please don't cry!" ”

In this night, and how many of the cock silk estimated to silently leave tears, and how many tissue manufacturers can only silently change their annual plans, alas, said much is tears ah.

I said so much irrelevant words, in fact, I want to say, the fast-broadcast shutdown QVOD server to stop the fast-broadcast technology based on video-on-demand and download such an outcome has long been doomed. Now I have to say that there will certainly be some people think there is a suspicion of the horse after the shooting, but, I still want to say, in the present, more and more people advocate the authenticity of video, so as the presence of the player is destined to the outcome of this transition.

No, it's death!

Before the storm, Thunder to see, after Baidu Audio and video, this trend of rapid broadcast escape, as the last one has a large user's player, not transformation only to find death.

First: The good man is not what you want to do.

As I said before, a lot of people have feelings for the fast sowing, when the foreign large film, not to introduce domestic, we can always find its figure through the rapid broadcast, magic is some even step-style of the Chinese.

So even if we put aside the definition of the "love action blockbuster" that most of us do for the fast seeding, the fast seeding is also a tool that many literary men and women of the educated youth like.

But as the announcement says, "The problem of vulgar content and copyright has always been our original sin." Although we have always been in the fight against piracy and bad content, but the grass-roots development stage is not enough to let the fast-sowing put on the cloak of "accomplice" piracy. ”

I have no doubt, the quick broadcast in the bulletin said the always in and piracy and bad content to do a resolute struggle. Because when the enterprise development to this stage, and then the active choice of the door only dead.

But sometimes, a good person is not what you want to do, like a kitchen knife, when most people use it to cook, it is a good tool, but when the vast majority of people use it to kill, it is the original weapon.

With a joke, "If your little Fang in the village tells you today, she does not go out to work, is willing to marry you, do not promise her!" The train station suddenly many girls to refund window for refund, not the weather is not good, is Dongguan back. ”

Second: Copyright is the trend of the general, fast broadcast run away.

Anti-Piracy Alliance was established last year, directed at Baidu Audio-visual and fast broadcast, but many times we are willing to interpret as Baidu audio and video is the whole, fast seeding is pulled to the back of the cushion.

But that doesn't change the spread of piracy in the fast-growing world.

At the end of last year, the National Copyright Administration "sword net action" announced to Baidu, fast sowing to stop the infringement act, a fine of 250,000 yuan, at the same time to two companies to make clear rectification requirements, will be based on corrective action to take the next step.

In the case that has been beaten, Baidu self-awareness of their own problems, immediately responded, "has been the pirate content, and transformation ' to create original content ' entertainment platform," and the rapid broadcast today made a response.

From 2007 on film and television copyright litigation constantly, to these years the relevant State departments issued a succession of relevant policies and regulations, the path of the legalization has been taken for many years, has stepped on the right track.

So, you can see the Thunderbolt to see the copyright of pirated movies like "Hot potato", want to take but dare not to take, you can also see that year 100,000 can pack a hit drama "Wulin rumored" 81 set of copyright, to the present 1.85 million yuan an episode of "Palace 2" but how it was born.

Finally, you have to know, the domestic provision of American opera and film subtitle translation and download of the well-known film and television site for everyone in the last year shut down, High-definition film and television sharing network of ideas of many executives are still squatting inside.

Third: Hit yellow sweep, fast seeding speed.

At the beginning of the year, the interpretation of the events in Dongguan has many orgasms, located in the vicinity of Dongguan, Shenzhen, the rapid broadcast of how flustered. And soon, the guillotine extends to the web.

The national "pornography" Working Group office, the National Internet Information Office, industry and Information Technology department, the Ministry of Public Security 13th issued a notice, decided from mid-April to November, nationwide to combat obscene pornographic information online "pornography net 2014" special action, a comprehensive inventory of obscene pornographic information online.

As "tissue manufacturers of the favorite", "otaku necessary", "Love action large Gathering place" and so on the rapid broadcast see this message must be a good sit down to smoke a cigarette, calm down.

Perhaps, originally, the transformation of the rapid seeding is not so fast, but this guillotine directly accelerated the transformation of the fast-sowing, not transformation, only be used as a "banner", warning.

Turn to death?

Does the transition mean a bright future without turning to death? In my opinion, this is a one-way street.

First: Can users be transformed?

For a long time, there has been a brand positioning problem, just as you absolutely cannot come to the Adi Wang to buy a pair of 20 dollars of the same, because consumers for Adi Wang and raffles positioning is not matched, the same user for the fast-seeding positioning is also deep-rooted.

Although there is a huge number of users to download, but when the departure from their original reliance on the core competitiveness, then how many of these users can also be converted to the fast-seeding of the first question.

Because you can not force the user's needs, my position is that I can see the latest version of "Iron Man", but you give me a "how the Steel is tempered", no one will be happy, this is China's most chicken soup "seabed Fishing You learn not" a key---"Beyond the user expected experience" of the negative example.

Second: The copyright War, fast to follow?

Fast broadcast in the announcement, the next year to invest 100 million yuan for the construction of genuine content, investment of 30 million yuan to support domestic micro-film innovation.

In the current copyright market, 100 million yuan seems to be able to do a lot of things, but when a "good voice in China," the copyright sold to 230 million yuan, "I am the singer" of the copyright approximation billion, which 100 million yuan is a little insignificant.

Similarly, we can see that the excellent soil this year to put out 300 million yuan into homemade drama, Sohu is "cock silk man" production fee should have been very alarming.

When these giants in the copyright already has a certain advantage of the situation, still in the silent choice to hit the money, you have to for the lack of information on the fast broadcast to a "good luck" blessing.

Third: The client is the product of the Times?

Last year, I had an exchange with the fengxin of Storm audio and video, and Fengxin said, "The client has reached the bottom, and the bottoming rally is likely." ”

But, we need to know, when Fengxin said this, it has passed the pain of the transition, but still experienced 3 years of turmoil, and more players in the process of transformation of the client, or on the client road halberd.

Even now stay in the client video four, the Devil are Gemini PPLive, pps did not escape the fate of capitalization, Thunderbolt see also is about to embark on a marriage with Millet road.

At the end of the day, the biggest reason for client video is nothing more than the existence of peer-to-peer technology to watch the effect of the web Model a big cut, but now this advantage has not existed, so if the effect and quality of the Web game as the client game, the client game will die.

Because the client needs to go through one more download than the Web side, it loses a lot of potential users.

So, fast-seeding transformation, you can hardly say it is on the bottom of a rebound in the footsteps, or step on the client back to the final light albedo of the last sunset.

Four: The oligopoly of video has been formed, can the fast sowing a piece of it?

From the earliest more than 2000, to the current dozens of, the video of the oligarchy has been formed.

On the high road, excellent soil, Archie, Sohu, Music, Tencent, the five Web pages (PS: Tencent is very likely to marry the excellent soil, and further accelerate this trend), pplive, storms, Thunder look at the client has formed a certain barrier.

The same is true for 9158, 6 rooms and 56 of the segmented online performing arts.

So, in such a trend, fast seeding to enter the field and a piece of how difficult needless to say, just need to know, potatoes have been close to vanish, cool 6 fade out of sight, PPS has already been included in Archie Art, and now even Tencent video is thinking of giving up.

Therefore, the rapid seeding in the transformation of the road, there are multiple problems, but as I said in the article, do not turn is to die, turn may be to find death.