Keyword selection is the first step of the title optimization

The first step in choosing a keyword is not blindly digging, you need to comb your product first. Make a fine analysis of your product. For example, you are selling skirts, first of all you have to refine your skirt analysis, you are a bust skirt, or skirt, or long skirt? Are you a butt or a slim or a big size? Are you lace or cotton or something? ............ Wait, you must first do an Excel form when you are looking for keywords.

Indeed, many people are so easy to complicate simple problems, but there is no way to simplify complex issues. This is the problem that most people encounter, the result is more and more complicated, never can jump out of that circle, never can break through the final bottleneck. Break through the bottleneck of the more tangled, more and more difficult to do, and finally even the minimum of confidence are lost. In fact, the choice of Taobao keyword is like a veil of beauty, as long as you uncover what all understand. In the end is Sister Feng or the beauty or Lori, as long as someone to give you a little advice, uncover you to see you know.

After doing Excel form you want to put these refined words and your core word combination to Taobao index analysis, such as your cxcel table data refinement analysis after the lace, short skirts, self-cultivation, pure color, wool weaving ... Wait, this time you can combine into lace dress, slim dress, pure color dress, woolen dress and so on together to Taobao index analysis.

What we analyze at this time, this time analysis does not need to be too meticulous, you just look at his search index and search trends, has sold the index and deal with the future trend on the line.

When the search index and the turnover index are more satisfying words, you leave him behind, and if the search index and the turnover index are not very satisfactory. After this screening, you will start digging words, how to dig it? No software, no tools needed. Do not need too many methods, you just have to leave the word to Taobao search and then the word drop-down box and related search words copied over the line.

For example, you stay with a slim dress, this time you go to Taobao search slim dress, his drop-down box and related search terms are copied out into a notepad document. For title optimization, these words are absolutely enough.

It is easy to find these words, but these words are not necessarily useful to you, so which ones should be left behind? This time need to use Taobao index, for the analysis of the key words, I never go with what other tools, also do not use data cube, in fact, you just put Taobao index used well enough. Taobao index is the most official data.

What is the analysis of the key words? In the first half of last year it was simple, you just need to analyze the relevance of your word to your baby, the search index, the turnover index, and the degree of competition.

But since the second half of 2013 personality search, the analysis of the key words is much more complicated, but also a lot of trouble. Not only do you need to analyze the relationship between the word and your baby, search index, turnover index and competition, you need to analyze the people behind the word.

You need to analyze the word search. What is his corresponding crowd? Search the word for the people they are spending level. What their sex and age are like.

What is the level of their buyers? Is it a beginner or a bone-grade? Search the word, how are their regions distributed?

You have to make sure that these elements of your word are relevant to your baby. Or you will not meet the personality search, such as search for a word corresponding to the crowd is high-end consumption, and your product is low-grade, this time the word does not meet the requirements.

Because even if you put your products in the high-end consumer of the face of money, people can not see. Because you are not at all a grade, in order to give you a clearer understanding, I still give a few concrete examples.

From the geographical point of view, the Korean version of women are mainly concentrated in the south, while the South Korean women's clothing is concentrated in the Northeast place. So that's when the problem comes. is the main group of your products South or north? If you are north, do you think it would be good to use the Korean version of women? Does he fit the personality search? There is also a great role to play in the regional setting of the through train.

Keyword choice, can be said to say simple and complex, both complex and simple. This is a basis for Taobao, may be a lot of people in some forums or Taobao university and other related places have heard a lot about how to find keyword methods. Many people even have the tools and software to find words to dig words. In fact, for Taobao title optimization, far from the need to be so complicated. Do not complicate the simple method, many people use a variety of software to dig a large number of words, but finally do not know which is good, if you are also using a variety of software mining words, then I would like to say, pro, you think the problem is too complicated. It's not necessary.