Kickstarter to the qualitative change service is everything.

Massiuri Ward, an actress known for Shaggy in the real-life version of Scooby-Doo Scooby Doo, hopes to raise 150,000 dollars in total. However, he will not be afraid of you to pull out even a dollar. Reward is raising money for his upcoming film "Fat Boy dominates the world" (Fat Kid Rules) on the popular website Kickstarter, and as for whether he can get support from the masses and have enough money, it's up to him to see his own good fortune.

Of course, reward is not the first person to do so. Kickstarter, based in New York, has helped fund more than 20,000 projects since it was launched in 2008. The Kickstarter will review the project (with an approval rate of about 75%) and then free it on the Web site to raise money to the public for up to 60 days. Only when the funding targets are met will Kickstarter collect the money-5% of the amount collected. Amazon, which deals with credit card transactions, collects turnover fees for each transaction.

With the success of many public-funded projects, Kickstarter has also undergone qualitative changes. Once upon a time, it was just a community of individual investors and independent artists looking for small investments and financing creative projects that have now morphed into a big platform where companies can launch projects and fund large sums of money. In the process, Kickstarter's income composition is also changing, and founder Perry Chen's earlier reference to advertising and catalogue costs has now become a service. Scottsteinberg, author of the crowdfunding Bible, said Kickstarter might prefer projects that are well supported and marketed aggressively, "they're good at attracting eyeballs and money, And part of it will go into Kickstarter's pockets. ”

In fact, the publishers of the two largest Kickstarter in history are successful professionals and companies that earn Angel investments. In the March 2012, many of the fans of the game design everyone in the Kickstarter released a video game items double Fine Adventure, attracted 3.3 million of dollars investment. The new record holder is Pebble E-paper Watch, which reportedly launched a public-equity investment of 375,000 dollars last month. Pebble E-paper Watch successfully raised 10 million dollars, Kickstarter scored 500,000 dollars. To date, people have invested more than 175 million dollars in all kinds of projects through the Kickstarter website.

While Kickstarter is reluctant to confirm this (they refuse to provide information for this article), the technology projects on the site over the past six months appear to have increased. Blainland is a developer of the iphone's base SWIVL, which detects changes in the user's head position during video chat and rotates accordingly. In the fall of 2010, Lamb was rejected by Kickstarter when he tried to raise money. Although Kickstarter did not explain why he refused to swivl, Lamb thought it might be because Kickstarter's attention was temporarily diverted from the product to the Arts. As a result, Swivlickstarter's rival, Indiegogo, raised 24,000 of dollars and two months ago the product began to ship.

At the same time, however, Kickstarter accepted a similar product Galileo. This spring, the product's eye-catching promotional video was widely reproduced on the internet by numerous blogs, and the project ended up raising more than $700,000 trillion. Galileo developer Jebenbevit is the founder of Joby, Joby produced gorillapod variable triangular charging base that had popular. So far, SWIVLS has sold 1,500 units, but when the product was ready to go public, it had to compete with Galileo's Kickstarter for media attention, although the latter had only one prototype. "Everything was empty until it was shipped," said Lamb.

Perhaps rightly so, the high failure rate of technology products is evidence. In front of the numbers, lamb was hard to refute. Galileo's funding exceeds the SWIVL of nearly 3,000%, and its success is largely attributable to the promotion of the public. Max Borges Agency, headquartered in Miami, only acts as a technology product and has already represented more than 10 Kickstarter projects, including Galileo. To attract more customers, Max Borges Agency introduced creative pricing to help fund tight projects to buy extension services. According to their confidence in the product strength, Max Borges agency can charge a lower prepaid fee, then according to the amount of money raised in proportion, or if the target failed to achieve, it even simply do not collect money. Founder Maxbergis believes such customers are more challenging because they are not well-known brands and usually don't even have samples to send to the media. He said: "We actually sell the idea, hope people can accept." ”

If the product is popular, it may also bring a disadvantage. Kickstarter fame is getting louder, the project is becoming more and more technical, the product designer may eventually expectations. Instead of coping with just a few VCs, they have to soothe up to thousands of small investors. Even easy, small-scale projects, such as power laces, which raised 25,000 of billions of dollars to achieve the automatic tie-laces depicted in the sci-fi movie "Return to the Future" (Future), have some investors stamping their feet impatiently and demanding that progress be announced. Kickstarter initial projects are mostly simpler, and they do make sense. Because simple projects are easy to implement.

But worse still is the failure to meet funding targets. Massiuri Ward's project can also hang for 8 days on the Kickstarter website, which is critical for 8 days, as he is still 28,000 dollars short of funding targets. Perhaps he should learn how independent musician Amandaparmo has managed to raise 1.2 million dollars. Palmer promised that if someone willing to pay 10,000 dollars, she will suddenly visit, give them a gorgeous makeup, take photos, please them eat Thai food, a drunk side. If you've seen reward's performance in the summer catcher (Summer catch), you know that wine is a good thing.