Is big data supposed to serve the individual or the business? This is actually a profound problem. The bad truth is that the current mainstream awareness is biased towards the commercial value of large data, and many people mistakenly believe that big data is meant to help business organizations make better money and make them stand out from the competition.
There will be companies in the future or lost or misled by the outside, embark on the way of the large data utilization of the absolute business benefit--but in the environment of the new knowledge and information mechanism development, it is Vico to detonate the commercial interest with large data, but once in this process, intentionally or unintentionally damaging the interests of the individual, it will also detonate retaliatory counterattack , and this is not only a personal level, but also a social level counterattack.
Business giants often have a misconception that the big data they have is their own wealth and the resources they have to win competition and beat the market. However, the ultimate owner of large data is not a business organization, but a society and a person, the inherent requirement of the market is that large data must be open and shared.
Just as the market is the product of human activity, large data is also the product of user activity rather than market. It should be said that in the history of the Long river, the current large data is still in the early growth of the lack of ownership, the system is missing a specific period of time, the commercial organization of large data does not have the legal possession, use, income and disposal rights, it has a certain kind of de facto possession.
Large data is "big", both in its overall volume, but also in its meaning to the individual "big". For the individual, large data means not only the traditional sense of privacy, but also means that a person to give control of their own life, whether to become slaves under the data chains. This is a very important understanding that must be established.
Large data is a part of personal life and a new core of social organism. If society and individuals waive the claim for large data, that would be tantamount to ceding part of the natural rights of a personal class to a different business organization, or to a person who tacitly becomes a slave to some business organization in part--people will no longer be free social beings, as a part of them becomes a profit-making machine for commercial organizations.
Big data can generate nuclear weapons in general social power, both the government and the commercial organization may destroy the relatively stable social system foundation in the past hundreds of years, and with the rapid growth of large data and the rapid development of relevant technology and mechanism, the risk is the same as the water level rising in the rainstorm and flood. At any time it will violently impact the traditional dam of social power stability.
This presents us with a question that must be brought to the attention and vigilance of all: how to define the rights and interests of large data in the big data age, and how to control the risk of using large data? How to maintain the data democracy of our society in the big Data age?
If large data slides too far in the negative direction of commercial exploitation, it will not only be a matter of personal privacy, but the risk of large data is both personal risk and social risk. When the damage of large data occurs, it is not only the individual who pays the price, but also the cultural values of the whole society and the structure of power and wealth.
The conflict between the rights and interests of large data is related to the freedom and future of individuals and society. In fact, when the trend of large data is still in the ascendant, on the large data power, control and risk contradictions, differences have been simmering. As the business community cheers and the market cheers, everyone needs to reflect on the fact that big data is giving our lives a gift and is it possible to deprive us of our lives?