Last week, the most popular words in the electric business open platform

Last week, the most popular words in the electricity business were "open platforms". Whether it is Su Ning's "Shop + Dealer + Retail service Provider" new positioning, or Jingdong mall's 700 million dollar new financing investment, are focused on the open platform. However, in the rush to open the platform, really like the business advertised that, a dazzling range of goods can allow consumers to enjoy a one-stop shopping in the convenience of purchase? The fact is, the open platform after the merchant profit is far higher than the consumer.

Free distribution threshold in disguise to improve

Unlike the traditional way of shopping, in front of the computer to move fingers can go around hundreds of brand stores, and shuttling back and forth in several major shopping websites. With the development of the open platform, although the wealth of goods increased, but the convergence of various web sites more and more obvious. Consumers have been accustomed to the benefits of free shipping, has not been accustomed to paying the cost of the money, so, in shopping will strive to achieve the merchant set free shipping standards. But a free lunch is increasingly difficult to eat.

In store 1th, the online supermarket, the implementation of "full hundred-packet mail" policy. However, the goods can not be accumulated in different merchants. For example, if you want to buy a cell phone and tape, book machine, note paper, such as office supplies, although the total price of these goods greatly exceeded the minimum postage rate, but, because the mobile phone and office supplies belong to different merchants, therefore, only more than hundred mobile phones can enjoy free shipping, the amount of less than 50 yuan of three pieces of office supplies, According to the shipping rules of No. 1th store, consumers need to pay 10 yuan freight.

"It was meant to buy a phone and buy some snacks for free shipping." Who knows that five items have been divided into two orders after submitting the order, and freight charges are also charged. It's not worth it. "Mr. Feng complains that, since it is the same shopping site, shipping costs should be calculated on the basis of the total order." And businesses automatically divided into different distribution orders, where the cost of transportation should be coordinated within the business, should not let consumers bear.

After all, through the open platform to introduce a large number of partners, for consumers, the goods are indeed rich, and platform operators can also be charged into the commission to increase profit points, but the distribution of fragmented costs, should not be a brain to consumers. such as Jingdong Mall and other sites, will be in the customer to submit the order link to make a prompt, "because the goods are not the same warehouse, the order is divided into multiple sub orders system split distribution, resulting in additional freight by the Jingdong mall bear."

In the first two years, free shipping became the standard for large Web sites. At that time, the 1th store Chairman Gege pointed out that this is an irrational behavior. Starting from the end of 2011, Jingdong Mall, new eggs, Amazon China has abolished the "free Shipping" competition strategy. However, it is not easy to accept that the consumers who have been raised by free shipping costs will have to pay 10 yuan for dozens of yuan of goods.

Narrowing the way of payment

Choose a large website shopping, not only the quality of goods are guaranteed, the key point is that can be paid on delivery. This method of payment is also the first of these sites to win the trust of customers, to provide a convenient service highlights. But this convenience service is shrinking as a result of Third-party businesses.

Although the goods that are responsible for distribution and the goods sold by most of the settled merchants can be paid on delivery, some third party merchants can only pay online, corporate transfer and post office remittance.

Beijing newspaper reporter in an online shopping mall picked a series of baby supplies ready to pay when found, was split into three orders of goods, one of the orders can not choose to pay the goods. In desperation, the reporter can only find similar goods another order.

For example, Jingdong Mall 2011 and the possession of the payment market half of the payment treasure suspend cooperation, customers in their platform to pay the choice of the way less, especially for the habit of using Alipay to buy customers, will feel inconvenience. At that time Jingdong Mall said that its delivery of goods to the payment of services more safe and convenient. However, after the increase of the settled merchant, the standard of service will be different. In comparison, other online shopping malls are more diversified in terms of payment.

The credibility of the lower

There are two sides to everything. Open platform for the introduction of cooperative merchants, although can be a short period of time to expand the shopping site of the commodity category, but how to control the number of independent distribution of goods quality and business integrity issues, is to take the platform of the shopping site must be considered.

Mr. Zhang, a software engineer, was fooled by a foreign-owned online mall. Mr. Zhang introduced, he has always wanted to buy a highly professional software development book, search Jingdong Mall, Dangdang, two sites are showing no goods, however, the above foreign-owned online shopping mall is showing the goods. Mr. Zhang was filled with joy. However, Mr. Zhang received the goods but he was disappointed: he received a damaging high school review material, is not the site of the title displayed. Mr. Zhang emergency Contact Mall customer service staff, but the customer service said, settled in the sale of goods sold by the merchant tenants themselves.

Mr. Zhang later said that his purchase of the book because it is too professional, may not sell well, some online shopping mall also has no inventory, but rely on trickery way to show their own web site merchandise coverage, the end can only be self-deception.

Delivery slows down

I will be able to receive the goods purchased in the afternoon on the Internet. E-commerce Enterprise's efficient delivery speed has made consumers increasingly feel the convenience of online shopping, but, regardless of the next day or a half-day distribution services, encounter an independent distribution of the platform partner merchandise, will slow down.

Beijing newspaper reporter in another open platform to buy a sweater, the site will be the next day to send goods, and have a message to remind the service. However, because the number is not suitable for another men's clothing, the distribution side also changed into the brand, merchandise after 10 days before receiving.

Because the weekend to participate in the classmate party, Chusiansen in a large web site to buy a pair of trousers, according to the next day up to the standard, this thought the second day can be received, but the goods after nearly two weeks to send. This makes Chusiansen laugh and cry. View the order distribution process found that the original product from the settled merchant's Shanghai warehouse sent to Beijing.

In fact, after the open platform, Jingdong Mall, shop 1th and other online shopping malls have announced the opening of logistics and distribution services. Jingdong Mall As an example, it can provide operating standards for the platform of door-to-door pick-up, collection and other professional services. But from the current situation, has announced the open platform of the online mall, most of the cooperative merchants are still responsible for distribution.

Therefore, after the open platform, consumers, although the surface is on the large shopping site shopping, but in the logistics distribution, after-sales service is difficult to really enjoy the standardization of large-scale website services.

Open platform can draw on three major retail genes

Jingdong Mall new round of financing about 700 million U.S. dollars, suning appliance changed its name "Suningyun", the construction of the three major operating headquarters, coupled with the group of years ago, the structure of Alibaba adjustment ... At the beginning of the year, a series of action groups of several big electric dealers pointed to one thing: platform strategy. E-commerce industry from the conflict into the platform of the competition model. Under the circumstance of high cost and general loss, the open platform becomes the begotten of cost-sharing and profit-making of the electric business enterprises. However, in order to avoid homogeneity of competition, the platform strategy of each appliance business can learn from the traditional retail market more mature operating experience.

Suningyun--Online business complex

This month, Suning appliance issued a notice, renamed as "Suningyun Group Co., Ltd.", and "shop + Dealer + retail service provider" of "cloud quotient" mode as the new positioning of enterprises. Jindong, chairman of Suning Group, said that the "cloud quotient" model is "Wal-Mart + Amazon".

After renaming, Suning will fully open the platform construction. "Open platform to attract more business is the next major development of the group." "Suning Group vice President Mengxiangxie said, Su Ning to build the line of chain stores and online E-commerce two big open platform."

Jindong Introduction, Suning New framework will be self-employed and open as a means to create a chain under the line, online easy to buy two front drainage portal, providing data, finance, logistics, after-sale, customer service and other background services, vigorously promote the whole category planning, the whole area system investment.

In fact, Suning's "cloud business" new model has been a low-key advance. Suning through Suning easy to buy, Tesco has carried out category expansion, has been realized from electrical 3C to daily necessities, life services, such as "Super electrical" operation. In addition, Suning's low-key advance in recent years Shopping Plaza project will also go to the front, the realization of the entity stores to eat, drink, play, music, buy one-stop service.

It is noteworthy that at the end of last year, Suning set up a microfinance limited company to provide innovative and convenient financial service products for suppliers, especially small micro-suppliers. In addition, Suning has now received two payment licences, including mainly for Suning Yi Bao.

Suning industry covering the creation of retail eco-circle, in the realization of the enterprise line under the integration, and drive the overall transformation of the retail industry. This has many of the same genes as the urban complex, which has developed rapidly in recent years. City complex is a combination of retail, catering, entertainment, lodging, office and other forms of business, which depend on each other and help each other to form a multi-functional and high-efficiency complex. However, the line under the full range of integrated body key to play its radiation and functionality.

Alibaba--Virtual commercial real estate service provider

Last year, Alibaba's Taobao and the day Cat Mall 1 trillion yuan sales enough to let the industry look up. Not only that, in the E-commerce industry collectively into the loss of embarrassment, Alibaba is the only profitable large-scale e-commerce enterprises. Alibaba only platform, do not participate in the operation of the model, so that other companies to start the enterprise to follow. In fact, Alibaba's platform model is similar to that of commercial real estate operators in traditional commerce. Suning Group Chairman Jindong previously implied that Alibaba is "electric business service provider."

As a virtual real estate business, Alibaba does not need to invest huge sums of money with other developers to scramble for rare land resources, a shop, a platform of the molding, just a string of code. But this is the humble code of the formation of the store generated by sales, enough with offline entity business a relatively short. The Cat CEO Zhang Yong has said that, compared with the traditional real commercial real estate, online virtual commercial real estate has a larger radiation area. Virtual commercial real estate can, according to the data, know what consumers ' preferences are and what their needs are.

At the 2012 Internet business Conference, Alibaba chairman Ma Yun has said that Alibaba will transform the development platform, finance and data three major business, "Alibaba will not directly face consumers." From the direct face of consumers into the support network to face consumers, "the network of customers to understand far beyond us, we should not formulate policies, on the contrary to help the network to consumers, for the network to provide tools."

Before the Spring Festival, Alibaba once again in the structure of the big knife, the existing business structure and organization split into 25 divisions, by the general manager of the Business Department (GM) responsible for the specific business development department. Some analysts pointed out that to strengthen the autonomy of the division at the same time, coordination between the cooperation between the platform, subdivided in the platform operations, clients and other aspects of service will be stronger.

Jingdong Mall--Online shopping center

Recently, in announcing the completion of 700 million U.S. dollars in financing, Jingdong Mall CEO Liu in the internal Mail said, Jingdong to do is platform-level electric dealers, "will be all of its business platform, is the ultimate goal of the East Beijing." He stressed that "the future of business disputes must be the platform of war, behind the War of value", and Jingdong Mall to create a different platform than Alibaba.

At present, Jingdong Mall to the low margin rate of retail business as a platform to attract buyers and sellers of the flow, and then in this flow pool to extend other value-added services in order to enhance the liquidity, with the current major shopping centers through the food gathered popularity driven consumption is the same.

The traditional shopping mall is a planned new form of business aggregation, with a high degree of organization, shopping, culture, entertainment, finance, services and other facilities in a new way to gather together in a planned manner. and Jingdong Mall business platform, charging service fees operating mode, and shopping center operators rely on rental profit, the brand of independent accounting model similar. As with the homogeneity dilemma faced by the shopping mall, differentiation is the karez that the e-business enterprises of platform operation need to walk through.