Lenovo computer phones hit new highs

Lenovo Group chairman Yang Yang in the mobile phone business "engagement" this time seems to be right. China's mobile phone market share data report, released by the Market Research Institute in June this year, shows that Lenovo phones both in the overall market share and smartphone market share, both a record high, ranked second in the market.

Leap up to the domestic second

"The mobile phone industry is facing a" revolution ", that is, the traditional mobile phone to smart phone transformation, the" great Revolution "a prominent manifestation of the past is the king gradually decline. July 26, Lenovo Group senior vice president, mobile interconnection and digital family business group abbreviation MIDH President Liu June to "Huaxia Times" reporter said.

Although Liu June did not explicitly, but we can naturally think of the difficult today's Nokia, and even has been put into Google's embrace of Motorola. Compared with the two veteran giants who have been mobile phones for many years, Lenovo is now in rapid progress.

China's mobile phone market share data report, released by the Market Research Institute this June, shows that Lenovo's overall market share and smartphone market share have both hit record highs. Lenovo's total handset market share reached 11%, the smartphone market share reached 13.1%, becoming the second largest mobile phone brand in the Chinese market. In the same period last year, Lenovo in the overall mobile phone market share of only 4.72%, ranked fifth, on the smartphone ranked more after the tenth, only 0.72% market share.

"The market is calling for a new era, and this is the new era of mobile interconnection." "April 19, 2010, Yang revealed the long-term thinking of the market to kill back," the market is a huge market, is a hundreds of millions of users in the size of the market, within 5 years, it may be a larger than the PC market. ”

But when the Lenovo, can only be regarded as the army of smart phones, although the domestic mobile phone has been an important one, but after the wind and rain is still difficult to guide the lake. However, Yang is optimistic about the trend of mobile interconnection, and in January 2011, the establishment of mobile interconnection and digital family business Group (MIDH), smart phones, tablets, smart TV and other terminal business into which, at the same time sent the right-hand man, when the president of the product group, Liu June led Midh, as the group's president.

Engagement”

"We launched the first generation of Le iphone in 2010, when our products are leading, if the problem, may be the second generation of Le iphone interval is a bit late, and the product relatively single, then to the second half of 2011 years, soon formed a comprehensive combination, Including the introduction of A60 and many other series, our market share has been climbing. Liu June said July 26 in an interview.

For Lenovo's emergence, Liu June said, in fact, Lenovo's first entry to the domestic third was in January this year, and last quarter Lenovo has done the last year half the number. In Lenovo's current sales, operators and channel operators are about half, of which Lenovo is now China Unicom (600050, shares bar), China Mobile's two largest mobile phone providers, the largest market share. It is reported that Lenovo mobile phone set sales target of 20 million units a year.

In the second quarter of this year, China's smartphone shipments rose 164% to 33.1 million, surpassing the 25 million shipments of the smartphone market in the US, the world's largest smartphone market, according to data from Market Research Institute Needham & Company.

"We are now the internal division is so, to screen size, device size to divide, in addition to the size of the different, may be the final application of the scene is not the same, but the structure behind the same, the supplier is the same." Liu June said that the result is Lenovo's speed advantage on the PC to play, one is research and development speed, the second is the supply chain speed.

Lenovo Mobile to go abroad

"In this environment, there must be a new round of competition." Liu June to our correspondent analysis that the domestic competition is about four camps: first, like Apple, Samsung; the second is a number of domestic brands, such as Lenovo, Huawei, ZTE, the third is the Internet manufacturers, four are small brands or Shanzhai machine.

"I think Apple might repeat the story in the PC industry, the first very leading, unique set of ecosystems, independent of an operating system, and gradually finally by the IBM-compatible system to open more than, I think its innovation speed to strengthen, and I think it should be open. "Liu June said," Samsung Hardware advantage is very strong but software in this market how can combine localization application, do better is a test. ”

Data show that Lenovo Music store open Application platform, the number of applications from the same period last year, from 5000 to 70000, download from 40,000 times a day to 750,000 times, July has achieved cumulative download exceeded 100 million.

"I thought it might take a long time, but I was surprised to see the June report because I saw Samsung as a downward trend," he said. I hope we will become China's leading brand in the next year or two. "For the rivalry with Samsung, Liu June said.

"Internet companies do mobile phones I am not particularly optimistic, we compete for the internet entrance mood I very understand, but overall, I find it difficult to control the rules of the game, which takes a long time, and if they have good service, it's best to give it to everyone instead of tying it to their phone. "For the current Internet companies have to do mobile phones, Liu June evaluation way."

For Lenovo Mobile next development, Liu June said, "We are now in one to four level market is very strong, level five or six is what we are open up, there may be a greater opportunity for the market, but the next stage, we will be in one or six markets, would go to invest in energy, one to four level market, we will open more sales outlets. ”

He also said that Lenovo has been considering the domestic market on the basis of the mobile phone business to the international market expansion, this year's focus on Russia, India, Indonesia, Vietnam and other emerging markets similar to China's development.