Lenovo hand over the first transcript of Internet thinking running PC business

In the May 2014, Lenovo handed over the first report card of the Internet thinking Operation PC business. A simple comparison of data shows that the model is subversive to the original Lenovo PC business model:

Lenovo PC sales of 52.44 million units a year, an average of 1 seconds to sell 1.7 units.

The new PC only uses 7 minutes to sell 20,000 units, averaging 1 seconds to sell 47.6 units.

Is it a gimmick or an innovation? Small new PC marketing process, such as seconds, sold out and other words continue to appear. Is this internet operating PC model sustainable? What is the significance of Lenovo's PC market share of a record 35% per cent in China? For the sake of self revolution? With these questions, Rui observed the vice president of Lenovo, Lenovo China CMO Weijianglei Mr.

1, is this the internet marketing of millet learning?

For this issue, Lenovo executive blushes, the internal did learn the case of millet. For Lenovo, marketing is an operation that can be learned. A company should take the road and the surgery, the Tao is the root, the technique is the method.

2, will the small new PC play hunger marketing?

The first batch of small new PCs a total of 20,000 units, 7 minutes to be robbed. Will there be a new PC in the future? Weijianglei's answer is: the significance of the small new PC is the continuous testing of the market, there is demand will continue to invest. Hunger Marketing is a strategy for runners, and Lenovo won't use it.

3, is the small new PC cost-priced?

The I7 processor's laptop sold 3999 yuan, which makes people wonder if Lenovo has a profit on the product. If there is no profit, what is the meaning of Lenovo's move? Weijianglei said PC Chip products have room for flexibility, especially in high-end products, relative to the transparency of mobile phone parts. Lenovo is not only looking at cost pricing, but also global pricing, using Lenovo's supply chain management, Lenovo can achieve a good cost control, rather than selling a yell.

4, what is the meaning of a small new PC?

There are 2 meanings, one is to test the Chinese market, the group to Lenovo China's goal is to attack, Lenovo to test the Chinese market vertical segmentation needs. Second, adapt to the trend of change in the channel, small Xinhui as an electric commodity card exists. At this stage, the Lenovo dealer shipments of 20%, traditional channels accounted for 80%. Future changes to the channel are inevitable, Lenovo is preparing for the future.

For Lenovo, the traditional channel is the life of Lenovo. After more than 30 years of layout, Lenovo in China has more than 7,000 stores only Lenovo, there are 12,000 stores selling Lenovo and other brands of products, if the mobile phone channels are counted, the sale of Lenovo products stores reached 50,000.

This is the accumulation of Lenovo, but also the advantages, but Lenovo also saw that from the Internet, the impact of traditional channels, has been inevitable. Data show that about 20% of the PC comes from sales and 80% of PCs come from traditional channels.

5, gimmick or real innovation?

For this question, Weijianglei says, there is absolutely no need to do so, and the Xinhui becomes an ongoing series, and there will be different faction products in the future, such as power supplies, or other products. Even PCs can produce different products. But these products have a common feature, that is, to fit the consumer habits of internet users.

6, why? Old product discounts vs. another volunteer stove small new

Weijianglei that the same cost-effective products, the original product discount promotion can play a role far less than the impact of the new brand.

7, why do you want to enable the new name?

Lenovo and Lenovo have been brands for decades, so they will be dubbed middle-aged uncles. In naming the new brand, Lenovo is consistent with consumer spending habits. For example, now the small new, before the tablet computer thousand.

8, in addition to do the electric business, small new also have other meaning?

For Lenovo, the small new also shoulder the Lenovo to the PC business O2O mode of further thinking. Because of the high cost performance, small new to become explosive, users can directly after the receipt of a piece, or to Lenovo shop to take pieces.

This completes a line up and down a single purchase of the O2O closed loop. This is Lenovo's one thing to advocate more, into the association experience Shop people may form two times to buy, thus achieving a virtuous circle. From Lenovo Senior vice President Chen Xudong began, Lenovo system has begun to actively open the Micro shop, through the line online.