Lenovo's increased exposure to market share is an objective result

Absrtact: If you are American drama, Korean dramas, Japanese enthusiasts, it is not difficult to find, as long as there is a computer scene, the Lenovo logo began to appear more and more. Interestingly, Lenovo may not be the sponsor of these episodes, but the global PC market share

If you are American drama, Korean dramas, Japanese enthusiasts, it is not difficult to find, as long as there is a computer scene, "Lenovo" logo began to appear more and more. Interestingly, Lenovo may not be the sponsor of these episodes, but the world's largest PC market share of the consumer electronics industry, has been integrated into the developed world market, appearing in households.

If we say that the increase in the exposure of Lenovo due to market share is an objective result, we can also see Lenovo's subjective awareness of the efforts to break through. In several recent magazines, the cover of Lenovo Group chairman and chief Executive Officer Yang is quite "high handsome" taste, or gently loosen the tie, or simply pull up the sleeve "Meng Uncle" modelling and the past contrast quite large.

In the Internet industry, Zhou and Luo told us that the PR marketing department has worked out the hype plan, often not as a word of the boss can bring the spread of the effect. It is clear that Lenovo has been familiar with this. Although they are a small test of the bottom line of the internet industry, Lenovo is unlikely to be "open" like an internet company. But even so, because there is a "contrast" exists, Yang can only change slightly, but also beyond the Zhou 祎 "shirtless" the influence of the verbal.

Yang's latest claim is that Lenovo's rivals have changed, and that Samsung and Apple will be the main rivals of the PC era in the future. He made it clear that both Apple and Samsung were strong, but the rivalry between the two legs was shaky, and Lenovo wanted to be the third leg, a pillars state.

The so-called PC +, refers to through the cloud services to the smartphone, tablet, smart TV and personal computers and other terminal products connected to form a "four-screen-cloud" product pattern. This is proposed by Yang, a similar concept is "four-screen fusion." At present, the global scope of mobile phones, tablets, televisions, computers, the four products have borne fruit, basically only Samsung, Sony, Lenovo and Apple four.

According to Yang's description, the Japanese brand represents Sony apparently not in the first camp he considered. When it comes to transformation, history proves that Japanese enterprises often have to pay more time and energy. In this "only fast-breaking" consumer electronics era, more than Lenovo earlier stressed that the "four-screen" Sony has not yet been able to draw a clear doorway. Apple, on the other hand, is still considered a "four-screen" powerhouse, even if it does not have a real television product, because it is called an apple.

In addition, in addition to the technology, it is also an indispensable aura for Apple and Samsung, which now stand at the apex of the global consumer electronics industry. In this regard, the iphone, the most-sold smartphone in Japan, tells us that Sony has become less "cool". Instead, from his own initiative, Lenovo is actively making the whole of "Lenovo" look more cool. The so-called pillars, said is also including market share, technology, the sense of the overall quality of the trend.

However, Lenovo can not "put the cart before the horse", the marketing and lead the trend to see above all. After all, in this traditional PC startup IT company, efficiency, goals, these key points is always the first place.

In the Consumer electronics industry segmentation of the mobile phone products as an example, compared with Apple and Lenovo's supply chain and production system, it is more obvious to see this.

There are still a lot of people willing to pay 5,000 bucks to buy an iphone when people denounce Apple for profiteering. In fact, Apple can be more lucrative, but in product development and production, its investment costs far higher than other enterprises. Components industry has always been that the iphone on the screen material, quality requirements are very high, even small flaws will be defined as waste. And the quality of these "scrap" is even higher than the quality of many mobile phone manufacturers of finished products, as they scramble to snap up parts.

But Apple's relatively reckless approach does not apply to Lenovo. Without a high retail price for profit-making, a great product in Lenovo's labs could end up being relatively mediocre because of the weakening of cost metrics. The "balance" of Lenovo urgently needs to change this status quo, but relative to Apple, Samsung "meager profit" and let it in the practice of worry a lot.

Everything is good, only the "Dongfeng" is a great, and will not "compromise" the cost of products. Only after the east wind, perhaps the broad road, may break the original rhythm. However, from the details, regardless of the brand or scale, among the consumer electronics first camp Lenovo more than in the past, from the target slogan to the actual action, has been "eager to".