In 2020, the nationwide battle for
lung disease coronavirus (COVID-19). Not going out has become the main state of people
fighting against coronavirus, which has also caused great distress to offline services, retail, education, entertainment and so on.
Similar to SARS, this year's lung disease coronavirus (COVID-19) epidemic will also affect a series of adjustments to social operating models, upgrading of business models, and changes in people's behavior patterns. Unable to carry out face-to-face services with customers and users, a large number of companies began to shift their perspective to live streaming with a strong sense of liveness, thinking about what to do with live streaming.
The development of each industry will generally undergo the process of germination, growth, explosion, and maturity. However, the speed of the outbreak of different industries is not the same. Some industries have been stable for many years, but some industries have seized the opportunity of the times and will achieve explosive growth in a short period of time.
This year, the live streaming industry will usher in explosive growth under lung disease coronavirus (COVID-19). In the case of sari lung disease, most people have gone online without going out.
Whether for brands, media platforms, or live streaming platforms, whether to seize this wave of growth dividends is both an opportunity and a challenge.
Live Selling: The Scale of Retail Enterprises Goes Online
Under sari lung disease (COVID-19), most people do not leave home, and shopping malls and malls have been suspended or shortened. This has provided a huge opportunity for live streaming.
In the past, the e-commerce store was more like an unmanned shelf. Consumers browsed by themselves to see the right product. Find a second person to briefly understand some information and place an order. The live streaming room is like a enthusiastic clerk who displays various products in the shop, chats and interacts with customers, and is full of life.
From the live streaming, consumers can quickly understand the product information and see the actual display. In addition, the crowded atmosphere of buyers in the live broadcast room has accelerated the confidence and speed of ordering. This atmosphere is exactly the urgent needs of users who are forced to stay at home, who are eager for liveliness and socialization. Various live studio shops and different anchors are selling goods. This is a feeling of visiting a temple fair.
The strategy for most companies to cope with
sari lung disease (COVID-19) and recover offline losses is to "make up for it online", quickly launch or increase the live-streaming business, launch new products to strengthen interaction with online consumers Actively looking for new retail paths to recover losses. Some big brands have set up a live streaming e-commerce department from a strategic height, and regard it as an important core business department.
The data shows that the number of visitors and the transaction value of multiple brands of different types of live streamings are increasing, and the time node of the outbreak of lung disease coronavirus basically coincides with the time node of the outbreak of lung disease coronavirus, and the obvious upward trend appears around January 29.
Before, Taobao live streaming, only the network celebrities and franchise teams can operate the centralized network celebrities to sell goods.
Lung disease coronavirus will bring live video sales into a conventional business mode, and it can be used to sell fruits, vegetables, and fresh food.
Live
streaming
: Real Companionship Relieves Social Anxiety
No one expected that the first fire in the year of Gengzi Rat caused millions of netizens to watch online at the same time, and caused countless topics, which will be 24 hours of uninterrupted live streaming on the base of Vulcan Mountain and Thunder God Mountain.
In the early hours of these days, every day, tens of millions of netizens are on the quilt together with cloud supervisors to set up the nation's largest chat room. In fact, the live streaming footage at the construction site can be described as extremely boring, with a fixed overlooking camera position, no commentary, and no background music.
However, tens of millions of cloud supervisors have enjoyed it. They have even used their brains to name the forklifts, tower cranes, cement machines and other equipment on the construction site, and their anthropomorphic praising their hard work, the hottest The small forklift actually has its own superword, and the fans are serious discussions in the supertalk, should you name the fan of the small forklift "silly fork".
Not only did Cloud Supervisor turn the comment area into a large star-chasing scene, many people even suggested that if live streaming can be used to gift gifts. In the live streaming room, there even appeared spontaneous commentary activities such as idiom Solitaire, poetry Solitaire, etc., allowing participants to quickly form a virtual and realistic psychological alliance.
This kind of live streaming for real life, in addition to conveying information, is more important to provide an accompany social. For "live hospital building", this kind of companionship alleviates the social anxiety of a large number of netizens who are closed at home in a special period. In the era of the mobile Internet, people have become more lonely. The significance of live broadcasting lies in the realism of the accompanying process.
Live classroom: The long-lost online education industry explodes
The sudden
lung disease coronavirus (COVID-19) disrupted the rhythm of life for everyone, and the work and study that should have been carried out normally have been affected. Including universities, training institutions, etc., they are faced with the dilemma of being unable to carry out offline education in the special period of sari lung disease.
In this context,
online education has ushered in an unexpected opportunity. Currently, offline institutions have suspended classes, but users' learning needs have not diminished. This period has become a key point for the development of online education brands.
In the face of the
new coronavirus pandemic epidemic, almost all educational institutions or platforms have chosen to strike the iron while they are hot, overwhelmingly launching the promotion of free online courses, and the educational business lines of Internet giants such as Ali have also accelerated the follow-up speed.
Alibaba Group Youku and
Dingtalk announced that they have jointly launched a "learning at home" program. Elementary and middle school students nationwide can log in to Youku and the Dingtalk APP to attend classes at home for free.
It is definitely the first time for such a large-scale
online education for users and students at home. This outbreak has greatly promoted the popularity of online education.
Break the shackles and seize the new machine
Under the impact of
sari lung disease (COVID-19), not all companies will be in trouble. For those companies that are good at innovative thinking and change, they can always turn crisis into opportunity. The live streaming is a point of opportunity for industry reshuffle. Forward-looking companies can always break the established constraints of the industry, seize new needs, gain gains, or may become new leading companies.
