Love: A marriage for the purpose of the marriage application

Absrtact: Small set just started to touch love, in the mind there is a hint of doubt: another date dating application, really there are so many people willing to pay for online dating, why the entrepreneurial team into this field? With this doubt, small weave linked to the love bar production

Small set just started to contact "Love Bar", in the mind there is a hint of doubt: Another dating application, really there are so many people willing to pay for online dating, why the entrepreneurial team plunged into this field? Hold this question, small weave contact to love, product leader Dingyou before.

Love is the 2010 on the line, by the end of 2012 experienced 6 iterations, and constantly in the trial and error, adjustment, to the latest version of basically determined to "date" as the core function of the product form. "Love is not a dating application, is a marriage application." ”

"Not to marry for the purpose of love is bullying, not to meet for the purpose of the marriage is blind busy." "Love" is a marriage for the purpose of marriage applications. On the love bar, the user needs to fill in the material is a number of hard conditions-like those traditional matchmaker matchmaking will also list the same conditions, and, love it also encourages user authentication. Ding You that a user--especially a male user--may not have a single person to deal with the 7-day deadline for initiating a date, particularly if they are not fully qualified, and the user is treated differently. The situation is spontaneous and the system does not intervene. The users of love are more cautious than some friends in the market.

"Certification has two advantages: one is more secure, the second is to show the sincerity of your marriage, indicating that you are willing to bare true identity and information." From our user feedback, the authentication of the user to initiate a date of acceptance than the certification is many times higher, indicating that our users ' sincerity is very important. For example, near the end of the month, here in Shanghai, a certified female student dating, may be about 20 of the male students, in contrast to the above mentioned the issue of the appointment invitation for one weeks and no reason for the non-certified users. ”

The way of certification is that the user photographed their own ID card or business card (according to the type of document is divided into V1 and V2), upload photos to the designated background address, love bar related personnel will be responsible for the audit, after the adoption of a "V" in the user's head marked. The current love bar has more than 20,000 authenticated users.

Love the user growth has been tepid, there is a reason is the product from the strict positioning: only to do marriage, not strangers make friends, and marriage dating users will not appear explosive growth. Love the team for "about Cannon" simply disgusted to the point of moral guardian, in addition to the system automatically filter "about cannon" such words, as long as users are reported to release pornographic information, about gun invitations, once verified will be sealed, and is a permanent seal. "I do not judge other dating products, but love is a simple, pure marriage dating platform, if you want to have a night of love, about cannon, then they come to the wrong place." ”

Due to well-known reasons, during the Spring Festival, the probability of the occurrence of marriage will be greatly improved. This is also a performance on the Love Bar, near the Spring Festival users to release the frequency of dating more than twice times in the past. iOS2.1 version of the online one months, a total of 8000 successful launch date.

"How many of you really found someone here?"

"We don't have the exact statistics, we can only judge from the user's status ' in love ' to ' have found the other half '--but there's also a part of the user status changed to ' have found the other half ' because they don't want to play ' love '. The statistics are 3000, but the number of people who actually succeed in finding them is half that, or less. ”

Small weave also rarely sees product developers so hard to cut their own data. Ding You says they are a slow company, step, not obsessed with numbers, and don't expect to grow by leaps and bounds. The team was 12 when it was founded in 2010 and has not changed yet;

"Now we are also in touch with investors, but if we have the best hematopoietic capacity, and this possibility is very large." ”

Love it. There have been some profit-making attempts, though not of scale, but proved that users have a willingness to pay, "in addition, firmly believe that as long as your product is good enough, do not worry about profitability." "Love, in the next 2.2 versions, will add a toll plate: The user initiates a date, someone is invited, he/she must pay a value of two pieces of ' red beans ' to see the other party information; if it is a girl-initiated date, the boys should have the right to take ' red beans ', not to let girls spend. The team of love. The idea of a profit has been investigated by more than 100 users, most people feel acceptable, and willing to pay more to show the sincerity of the appointment.

In addition to this profit-making attempt, love can also be used as an entry point to work with some offline dating activities to charge a fee to the event organizer. "There must be someone willing to pay for marriage, which has been confirmed by the century Jiayuan and the lily net." "Love wants to be" self-hematopoietic, Ding You says, at their pace, at 2013 that year 7 August can achieve break-even.

"Love" version 2.2 will be online after the Spring Festival, the Android version will also be updated, Lei Feng will continue to follow up. Are they expected to come true today?