Mann's "Gambling Code": The next five years, the 70% transaction volume will come from the mobile internet

Absrtact: Yesterday evening, the Internet women's clothing brand, Fang Jianhua CEO of the Micro-blog, said the next five years, the 70% volume will come from the mobile Internet, and therefore with South Korea founder Wang Guoyan Bet. Fang Jianhua said that today, in order to show the determination of the bet, Mann will

Yesterday evening, Internet women's brand Fang Jianhua CEO, "shooting" on Weibo, said the next five years, the 70% will be the mobile Internet turnover, and therefore with South Korea founder Wang Guoyan Bet.

Fang Jianhua said that in order to show the determination of the bet, today, Mann will be the main venue of the Guangzhou Asian Games, paving an area of 3600 square meters of the huge "Mann two-dimensional code" covering the entire football field.

This afternoon, the Internet continues to have a busy scene of the Guangzhou stadium, the photo outflow. and billion power network through the Mann learned that the giant two-dimensional code has been laid in the evening before the completion.

Mann said that the code selected 40 length 28 meters long, 3 meters wide light cloth to inkjet, light cloth weight more than a ton. Different from the general two-dimensional code, the code was surrounded in the Raman spokesperson, "Cotton Ma Girl" and the day Cat logo, and labeled "6.26 in the days of the cat waiting for you" propaganda language.

Fang Jianhua The move as a "betting code" and believes that reality will go beyond its own judgment on the future of mobile Internet. At last year's annual meeting, Fang Jianhua also made it clear that movement was one of the trends that it feared, and now the man has begun to have the rhythm to lay on the mobile side.

In fact, the mobile Internet strategy has become an important deployment of gongchenglvede in recent years. Micro-letter by virtue of 600 million user coverage and classic cooperation, form a pattern of micro-life circle. In the last week, "Ariali" strategic release, to code as the Internet to connect consumers a way, but also to the future development of a new idea and space for development.

The move seems to imply something to its investors, Alibaba. In February this year, Fang Jianhua, in connection with the billion-state power network, said the company plans to launch its IPO plan within two or three years, and for the first time admitted to being in contact with Alibaba and IDG to accept investment intentions from both sides.

"At present, the micro-Amoy fan has reached 2.71 million, the beginning of this year, the cat invited us to become the first batch of the pilot brand." Fang Jianhua revealed that Mann used a huge two-dimensional code to salute the World Cup, while responding to Ali "code on the Amoy" strategy.

Fang Jianhua that the two-dimensional code will break the Internet, mobile Internet, and even online line of the boundaries, beyond the PC-side things will happen soon. "Code on the activity, the code on the merchandise, the transaction payment on the code, code on the Query express and other forms will change the future of the transaction." You don't have to print a big box of DM to go to the street, as long as one yard plus enough to let people pick up the phone to sweep the ground. ”

It is reported that the Mann this year also set up a separate mobile division. And in the second half of this year the Mobile division team will also launch a not mobile applications and systems of the mysterious products. But for the mobile internet, Mann is well prepared, research and development and talent investment may not see significant gains over the next year.

Billion power network previously learned that the 2014 Q1 in the wireless end of the transaction accounted for more than 40%, flow accounted for 60%.

In this respect, Fang Jianhua Frankly, both in the mobile end to occupy the position of superiority, but also to do a good job at this stage. "This year, the man will devote half of his energy to the basics, not to worry about growth, and there will be no big problem in the future, according to the growth point now set." ”