Many taxi drivers in Shenzhen have been instructed to uninstall their mobile phone call software

Absrtact: In the noisy of the enclosure, the sound of the stop is followed. May 22, the Shenzhen Municipal Commission of Passenger Transport, said the media, due to the market of mobile phone call software security risks, irregular and other issues, the competent authorities under the supervision of law. Previously, Shenzhen

In the noisy of the enclosure, the sound of the call is followed.

May 22, the Shenzhen Municipal Commission of Passenger Transport, said the media, due to the market of mobile phone call software There are "security risks, not standardized" and other issues, the competent authorities under the supervision of law. Earlier, many taxi drivers in the Shenzhen region have been asked to uninstall mobile phone call software notification.

As a result of the popularity of smart phones, taxi app has become a lot of entrepreneurs aiming at a new field, the emergence of tick-tock taxi, rocking recruit car, quick taxi, a taxi, easy taxi and other dozens of software. But the sword of regulation followed as they were racing around in the cab driver and the passenger's mobile screen.

"The people in the Traffic Supervision Department of the North and the mainland, in private, said to our investigators that the local is also studying the taxi app, first look at the public opinion and the Community's response to the Shenzhen moratorium." May 23, the head of a research institute told reporters.

Zhang, the CEO of the Mobile Internet research agency, said in an interview that some of the practices of taxi software are in conflict with existing regulatory policies and may result in unfair resources, but a cut-and-shut approach is undesirable.

Fight "40% no-load rate"

From Henan Kaifeng Horse Master, opened in Guangzhou for lease for more than 20 years. He has not even been able to use smartphones, "iPhone4" to his younger brother, "Rob" to three passengers.

To help him "Rob customers" is the rapid rise of the so-called taxi app industry.

"They've been looking for me a couple of times before, but I've never had a smartphone." "May 23, Master Ma told reporters that until three days ago, his brother changed a Samsung, the old IPhone4 gave him, so he finally agreed to tick a taxi promotion staff, with this new gadget."

In the Pearl River New Town Huaqiang, airport and other taxi drivers to rest, gather place, these taxi application of the promotion staff will take pains to recommend to the drivers. Master Ma said, one example that they often cite is that after the driver used the software, the one-month income increased by 1000 yuan. With consent, these "young people" will help some older, unfamiliar smartphone users to download software, explain the use of methods, and give a mobile phone bracket.

Zhang said, taxi app uses the mobile Internet way solves the information asymmetry between the passenger and the taxi driver, its information matchmaking mechanism may let the taxi utilization ratio to be higher, solves the taxi problem to a certain extent.

Taxi small secret developers-easy to use the car's vice President Yang Yun that the difficulty of getting a taxi from the Chinese people to upgrade the traffic, taxi demand, on the other hand, on the supply side, the regulatory authorities on the number of taxi inventory control.

But in the north, and many other cities facing the difficulties of taxis, according to Yang Yun research data, the taxi empty rate has reached about 40%. This is caused by the rush hour when passengers cannot reach the car, while the leisure taxi driver is not alive.

"Whether it is peak or leisure, taxi software can be set information, reduce the information asymmetry between the two sides." Yang Yun said, this lets the taxi app face a rigid demand market.

Since the beginning of the 2012 swing recruit car online, a variety of entrepreneurial companies have followed up, the current market has as many as dozens of similar applications. Easy to think about the Android platform for a taxi app download a survey data, said this April, tick-tock taxi market share of 36.8%, rocking recruit car for 21%, easy to take a taxi for 14.9%, a taxi small secret for 13.3%.

However, since this is a just-started market, the variables are too large and the pointers to similar rankings have relatively limited significance. Take a taxi for more than 13.3% of the small secret, it did not enter the market this April, and currently only covers the Beijing market. According to the data disclosed by Yang Yun, the number of taxi cabs covered by taxis is more than 16,000 vehicles (about 66,000 taxis in Beijing), and the number of users has exceeded 100,000.

"Taxi hire software market may face a higher policy risk." "Yang Yun said, easy to use car was established in May 2010, located in the" use of mobile internet and cloud computing technology to expand the travel car market ", but for this policy risk considerations, the beginning of the starting point on the business car, such as a clear profit model business, until the April this year for strategic layout needs, To start the taxi market for a small taxi business.

"Taxi app" stands on the cusp

However, the policy risk that Yang Yun said is still not in the period.

In Shenzhen, the taxi driver was ordered to remove the software, Nanjing and other land management departments have stopped taxi software fare increase function.

Zhang said that from the angle of the current taxi supervision policy, the fare increase of taxi software is problematic, and in theory, taxi drivers may have a refusal to hire if they are driven by such interests, "which is the same as the reason why individual taxi drivers refuse to hire passengers on the basis of the handover."

May 23, the reporter in Guangzhou tianhe a busy section of the experience found, tick the taxi software, two consecutive calls, 600 seconds without the driver response, and the fare increase of 5 yuan, after about 60 seconds that there is a driver answered, and cell phone call to confirm the exact location, said "within two minutes."

Shenzhen, the relevant regulatory authorities to stop the reasons given, not only the increase may affect the market order, but also include the lack of certification of driver registration, the operation of the way there are hidden dangers of traffic, complaints dispute handling difficulties. Of course, according to the Department of the media, the call to stop does not mean to exclude mobile phone taxi software, pending the introduction of relevant standards, if the market after the revision of the software to meet the standards, still welcome the continued application of these software.

Insiders said that, because the current tick-tock taxi in Shenzhen market share is larger, the Shenzhen stop to you have a certain impact. However, May 23, tick-tock Taxi founder Cheng Wei declined the reporter's interview.

Yang Yun to reporters, the taxi will still be scheduled to enter the June this year, including Shenzhen, the 6 major cities, "the time to enter Shenzhen is June 25." For the fare increase function, Yang Yun said, in the absence of regulatory authorities expressly prohibit the case, a taxi will still be provided.

Zhang that while the current practice of taxi software may exacerbate the unfairness of resources, a one-size-fits-all approach by the regulatory authorities is undesirable as a new model for matching information between passengers and taxi drivers by means of information.

Resource consumption Wars

The challenge before a taxi application developer is the management and regulation of regulatory authorities, as well as the multifaceted of resource consumption between them.

"There is no profit model for taxi applications at the moment. Yang Yun to reporters that the taxi application market is still in the resource consumption stage, the families are using their own way to happy enclosure.

Master Ma introduced to reporters, tick-tock taxi drivers have made a good reward policy, such as "Rob" to a passenger to how much money. It was introduced in Beijing this April to give taxi drivers 20 yuan/single cash reward.

Yang Yun to reporters that the taxi application market will eventually be a winner-take-all market, and in the formation of the market pattern of waves scouring the sand process, we compete in the core competencies, including the ground promotion, meticulous operation capacity.

For the needs of horse-race enclosure, many taxi applications have increased financing efforts. According to media reports, tick-tock taxi has been Tencent 10 million U.S. dollars investment, shaking the car won the Sequoia millions of dollar investment; quick taxi won Alibaba's millions of yuan financing. Yang Yun said to reporters, easy to use car a round won 10 million U.S. dollars in financing, and recently won the B round of 15 million U.S. dollars of financing.

"Although we do not talk about the profit model now, but in the winner-take-all market, there must be a profit model in the future." Yang Yun said that, for example, can be imagined, including to the VIP user fees, based on massive data, such as large data marketing, "micro-letter has not yet to talk about commercialization."