Market opportunity Analysis of cloud storage technology

Depending on the characteristics of the cloud storage, it can be applied on different products. So from its market application point of view, the product positioning should be divided into: "File Cloud", "Application Cloud", "mobile phone Cloud", "open Cloud" and other four directions, described below:

1.1 File Cloud

A file cloud is a cloud product that provides shared large-capacity, Cross-platform file storage. Market representative products are dropbox/box.net Microsoft Skydrive/amazon, Jinshan fast disk/115 network disk/Huawei Dbank, this type of enterprise large-scale, financial strength, this kind of cloud storage products than the capacity and user experience. Small companies are not fit to intervene in this direction because of lack of capital investment. This kind of product application mode is also more unitary, basically is the head-on, the promotion end user's choice is the company strength, the product brand/marketing promotion/user experience and so on.

1.2 Application Cloud

Application Cloud is a cloud storage product that provides a particular application, which does not provide file storage directly, but provides mass storage in the form of application. Market representative product is EVEMOTE,INSTAGRANM/GOOGLEDOCS/QQ Address Book backup. Provide Memo L album/document/Address Book and other indirect cloud storage. This kind of product user experience is good, the application is direct. Easier to get started and accepted. Application cloud is generally not high on server resources, but it is very direct and strong to user experience. If the products fit the needs and ease of use, it is very easy to succeed. Small companies are more likely to succeed because of the low investment in resources and the call for innovation and rapid response to market changes. Start-ups are right to start with innovation and entrepreneurship in that direction, breaking the cloud chains of big companies.

1.3 Mobile phone Cloud

Mobile phone cloud refers to the mobile phone and tablet computers and other mobile devices to provide cloud services mainly cloud storage products, market representative products are appleicloud/Huawei Hicloud, Aliyun mobile phone/millet mobile phone. Such enterprises are generally mobile terminal manufacturers, in order to enhance the end-user experience, binding user loyalty, will provide free cloud services, so as to ensure the terminal occupancy and low user turnover rate. One notable feature of their behavior is that it is extremely easy to force a bundle of cloud services into a mobile phone, to solidify cloud software, and to make its cloud services tightly integrated with mobile apps. Their goal is to use the user can not run away. Apple's icloud, although not yet launched, but its core concept is based on this, will certainly become like its App Store platform, become its product core competitiveness!

1.4 Open Cloud

Open Cloud is a cloud product that provides a cloud storage service as an open platform, and can be understood to provide developers with cloud storage resources, cloud storage infrastructure, and open platforms for developers to develop innovative applications. This kind of enterprise has not appeared for a while. But it will happen in the near future. This type of enterprise is characterized by not offering products to direct users. Provides cloud storage platforms and two development interfaces for small businesses and developers. Dramatically reduce the threshold for cloud storage innovation, allowing more outstanding cloud storage offerings to emerge and the value of open platforms.