Mastering the Website Optimization Trilogy to continuously improve the conversion rate of the website

Enterprises to promote the Internet, the site's traffic and conversion rates are more concerned about each enterprise site, the basis of our corporate website optimization, on the one hand, we optimize the staff of the SEO theory, on the one hand, is based on the day-to-day data analysis, and according to our data timely adjustment of our optimization focus. Our website Optimization Promotion General process consists of three steps, three-step cycle, and constantly upgrade.

determination and implementation of optimization scheme in station

This includes the work of the series on website production and follow-up operations promotion. Site before and when the production of keyword positioning and site structure layout, which I believe it is easy to understand and understand its importance. Here we focus on keywords and related page optimization, page optimization, we should improve the conversion rate as the goal to carry out. This is our web page to have content and creative quality, attract users, improve conversion rate.

To attract our customers, first of all, they have a good impression of our site as a whole. This requires that we take the time to study the viewers ' interests, behaviors and habits. Generally speaking, page optimization should be carried out in the following ways:

1, the layout is reasonable, the text typesetting level is clear, the color matches appropriately, matches the product or the service nature;

2, simple interface, clear logic;

3, the content of the page to be able to meet the user's consumer psychology, a good guide to consumer consumption, which needs to be based on our keywords, creative content production;

4, interactive convenience of the website

5, Website communication tools in time.

Data monitoring

Data is an important basis for measuring the effectiveness of Web site optimization, and can provide reliable data for our website optimization, through the analysis of data monitoring, can provide direction for our optimization work.

In general, we mainly look at some of the following data:

1, the user's access source, is through which outside the chain enters, or is directly enters the website access, some product page is through which link enters;

2, the user's click depth;

3, the user's stay time;

4, the conversion rate of the product page;

If we find users through search engine search into our site, we have to count which top pages, analysis of the key words related to these pages and links, and some pages of the user's stay time is often the page on the user's attractiveness, we want to form the corresponding chart to form the system monitoring data, Such a glance.

Diagnostic analysis

Diagnosis analysis is mainly to analyze our website optimization in which link there are problems, the cause of this problem is what, follow-up we change how to improve.

Reason Analysis:

1 if you find our promotion URL open speed problem

----is a network failure or a server problem? Is it necessary to replace the space service provider or switch to dual-line space?

Slow to play----is the problem of the server or the North-South service provider of the line caused? Do I need to change the space service provider or swap space

2 creativity and Promotion URL correlation difference conversion rate is low

* Promote the relevance of creative and promotional URLs;

* Try replacing the access URL, changing the page to which the URL points, and conducting A/b test

* Try to adjust the creativity, adjust the creative writing angle, or improve the relevance of corresponding keywords and ideas;

* Try to adjust the structure and content of the website, check the data report according to the monitoring tools, such as the analysis of thermal force, find out the problem of the website itself.

Here about the relevance of the content, a simple explanation, what is content? The content is to have the information that the user wants on your website, it is not only text, it may even be a small picture. Just like video site, video is content, shopping website, commodity is content, design website, style design is content etc. Content it is not necessarily equivalent to the text. SEO more favorite text content, search engine very good understanding of text.

There are also some optimization factors, such as external links are often beyond the control of the SEO, and site structure, internal links, page optimization, keyword analysis, traffic analysis These are generally within the control of our site optimization personnel. Quality content requires us to update the original content every day. A reprint, plagiarism as the main content of the site for the search engine is worthless, because the more collected, the more wasteful search engine bandwidth, database capacity, crawling time, calculation time, but can not give users more information

Therefore, our website optimization, in line with the above three links continuous cycle optimization, so that our site quality will continue to step by step to improve.