Microsoft Cloud Accelerator Project's pioneering rookie

In the cloud computing development tide, has brought the unprecedented challenge and the opportunity for the big and small enterprise, especially for the real ambition has the strength the enterprising team, the cloud computing big platform has undoubtedly brought the broad space for them.

The Microsoft Cloud Accelerator two phase Project 20 companies, each is unique, these companies are from the hundreds of candidates from the outstanding team, placed in any business incubator platform, it is not difficult to anticipate their return to the impressive results.

Was entered this is known as "Technology MBA class" Microsoft Cloud Accelerator, to 6%-7% of the admission ratio, its difficulty comparable to students into prestigious universities. It seems that their entrepreneurial stories are as natural as they are, and that they don't seem to have the hard times of early entrepreneurs. But in fact, they go through the business direction of adjustment and entanglements, how to make full use of resources in a period of time to achieve initial success, embark on the road of entrepreneurship can not stop the pressure, let their hearts full of suffering.

But the greatness is to boil out, their entrepreneurial story has just begun, let us here for everyone to explain.

The common feature of the two-phase enterprise in the Cloud accelerator is that they are all High-tech enterprises, and the founders of each entrepreneurial team have relevant it and Internet industry backgrounds.

In the Red Sea in the use of their own technology or ideas to spell a unique site, or use their own director to find a blue sea, is this batch of enterprises to break the first key to entrepreneurship. Coupled with the explosion of emerging technologies such as cloud computing, mobile Internet, and IoT, it gives them the opportunity to make a reality of what was conceived only a few years ago.

Reshaping the value chain in the Red Sea

Tourism Informatization, enterprise collaboration software, infant digital education, are these words all familiar? These industries have been relatively mature, it seems that the Red Sea, it is difficult to find a better living space, but do not forget Steve Jobs said that he did MP3, mobile phone is found in the market has been rough enough to use.

Yes, Jinan Tianbao Information Technology Co., Ltd. it is based on the idea that the use of cloud computing and mobile Internet to restructure the flow of tourism, so that visitors and hotels, restaurants, air tickets, attractions and even farm music directly connected, mobile Internet through the complete process of the last kilometer, Realize end-to-end information flow and rapid intelligent interaction. What they did was not technological innovation, but after 6 years in the background process, coinciding with the only enterprise-ready level of cloud Platform Windows Azure landed in China, decisively moved to the platform, the tourism industry information chain reorganization.

Similarly, Beijing easy to enjoy technology limited liability company will be the first line of mainstream Internet applications such as micro-bo, micro-letter, into the enterprise internal, to deal with business processes. It looks like consumer internet applications like the user-friendly interface, the user experience is completely equivalent to daily web surfing, without any use of training, enterprises do not have to deploy any additional equipment and systems. Rochou, its founder, says they are trying to build 2.0 of future corporate software using cloud computing, the native mindset of the mobile internet era, rather than simply moving traditional software to the cloud.

Beijing Hui de RSCG Technology Co., LTD. founder Li Xi has 7 years experience in digital education industry and 5 years of experience in the Internet gaming industry, after seeing many of the domestic education products fraught, he resolutely decided to do their own truly happy, healthy 3-6-year-old early childhood products. Since the launch of Microsoft Kinect Technology, he has been watching, especially the introduction of the Kinect for Windows, so he found a combination of the two, in front of the body-sensing camera, can learn through the whole body movement, see themselves and other virtual characters appear in the courseware together, Or the children are fascinated by the sight of virtual characters being projected to their side.

The maturity of new technologies, such as cloud computing, mobile Internet, IoT and Kinect, can bring about new business opportunities to reshape traditional industry value chain, break the original value model, form new law of law, and make new rules. Mr Rochou, a graphic media man, is rethinking why traditional media websites are always doing poorly. Why Sina News client is NetEase News client come from behind? Why is Ctrip facing challenges? Because the new technology has brought new challenges to the traditional model of enterprise, our generation is the "immigrant" of the new technology era, But it should be like "Aboriginal people" to think about the problem, like the ipad two or three-year-old children, will feel as long as the screen should be able to poke, in their minds there is no remote control. "Aboriginal people" have something else to take for granted, which is the opportunity for future start-ups.

Using new technology to enter the blue sea

Smart Agriculture, Cross-platform mobile web sites, shale gas exploration and analysis, HTML5 animation, ITSM business monitoring, blind phones, these nouns sound fresh. In these areas, Microsoft Cloud Accelerator two start-ups try to use new technology to expand some emerging markets, they are Guangxi Hui Yun Information Technology Co., Ltd., the United States and Cloud Dynamic (Beijing) Technology Co., Ltd., Rock Technology (Xiamen) Co., Ltd., Beijing Le Chin Technology Co., Ltd, Beijing Saibo Tong Information Technology Limited liability Company , Beijing Mutual-Benefit Interactive Technology Development Co., Ltd.

Wisdom Agriculture is one of the key points of the country "Twelve-Five", and Bill Gates has been calling attention to the innovation of agricultural science and technology all these years. Guangxi Hui Yun is focused on the agricultural advantages of Guangxi, the emerging IT technology and local characteristics of the economy, the use of things networking, cloud computing and mobile internet technology to help the field of front-line farmers. For example, according to the variety of crops, geographical environment changes to the farmers targeted guidance, in the hail, typhoon, pest and other issues, tell them how to quickly contact with the experts to provide standardized production management and remote automation, to help farmers expand production, to help farmers interact with consumers, Allow consumers to accept a slightly higher price for high-quality agricultural products. Such a complete end to the cloud to end the wisdom of agricultural solutions, the industry is rare. Its founder, Wang Yudong, says the market is not yet competitive, and their main task is to find users, foster markets and improve their products.

Le Chin also found a sparsely populated early market. An accidental opportunity, its founder Wang found that all smartphone platforms do not support Flash animation, in response to such a market gap, Le Chin started to develop a professional animation platform based on HTML5, and first positioned in rich media advertising, through the SaaS model for industry users to provide services, and customer existing advertising system docking. At the same time, an educational institution in California wants to find a SaaS platform that can produce courseware for painting to animation, search the world, and find that only Le Chin technology fits them.

The same is the combination of the forefront of HTML5, the United States and Cloud Mobile (Beijing) Technology Co., Ltd. launched a Yun Yu technology, can help enterprises quickly to the desktop version of the Web site to adapt to a variety of mobile device terminals screen, no longer like the traditional WAP technology needs to develop and maintain a mobile site. Its founder, Mr. Chen Ben, has been following Microsoft's technology and worked at Microsoft, with a knowledge of browser technology and a combination of international patented technology HTML5 that has created a high barrier for the latter.

Saibo, which originally developed traditional IT Service management (ITSM) products, to avoid direct competition from rivals such as HP, CA and BMC, transform the existing IT monitoring tools into SaaS services for users ' online business monitoring to monitor business data and business processes that do not conform to business logic and normal scope , and provide alarm, leading to a new mode of business monitoring. To its founder Mr. Tang Yuliang, has been doing traditional it they have a strong technical advantage, how to turn technology advantages into market advantages, to achieve business model innovation, is his second venture after the biggest harvest.

Cloud Accelerator Two phase of the project is the most not lack of money is a number of rock technology (Xiamen) Co., Ltd., its founder Dong Hu said, has been money chasing them running. Because they have the world's top shale gas exploration technology, and the British Imperial University Digital Core Society 12 research results to do the foundation, at home and China University of Petroleum to build a joint laboratory is for the future development of the Chinese market laid a foundation. Leverages the world's leading Windows Azure platform to provide cloud analytics services and is closer to the user's Windows usage habits.

Beijing Mutual Benefit Interactive Technology Development Co., Ltd. will be positioning itself in the science and Technology + public welfare, obviously not to the fast-moving industry, but they are not to do a pure public good, but through a commercial way to the benign operation of the public service. Tencent, Baidu, Sohu and other companies with the support of they will be on the smartphone QQ, search, weather and other common applications to the blind can be used to make up for the information gap between the blind and normal people, because the blind group is the benefit of interactive toll users, which makes them more motivated to achieve the ultimate product, Real information accessibility. This is a niche market, and cloud computing gives it a chance.

Most choose business-to-business business to emphasize cloud computing combined with vertical industry

Finger-fingered. The two-phase Microsoft Cloud Accelerator project, 80%, is a business-to-business business or a combination of business-to-business and Business-to-consumer. Why is there such a high percentage of business-to-business business? Lin Wei-chi, the head of Greater China at Microsoft Ventures, said that when the two project started, they had set a goal to make 60% of the business-to-business model in the chosen enterprise, which was inseparable from the advantages of Microsoft and Windows Azure itself in enterprise-class business. Microsoft can support these startups with the best resources.

At the same time, many start-ups in the accelerator phase two project have said that in China's Internet innovation, the business is basically difficult to achieve profitability, the relative monopoly of several internet giants squeezed the growth of the start-up business space, so many enterprises in the in-depth analysis and even preliminary attempts still choose the business-to-business direction. Mr. Xu Shoupo, founder of Jinan Tianbao, said that at the beginning of their business, they combined their technical background and realistic innovation environment, summed up a few do not do:

1, do not do pure Internet projects, specializing in the internet in a close combination of industry. Not to invent an industry, but to use internet technology to intelligently and efficiently change traditional industries. (This is the question they thought about six years ago, the typical so-called OTO model.) )

2, do not choose the business model, because the internet giants have done very strong, business-to-business application market has more space. Considering that the entrepreneurial team members are from the world's top 500 companies, is very familiar with the background process, to provide more streamlined processes, lower costs, better service experience, is their strengths.

3, do not involve the specific logistics of E-commerce, but to do flow of services, that is, the flow of information, such as tourism, financial services, medical services, to create a modern service industry. China's service industry needs to be improved, the next generation of services should be combined with the latest cloud computing, mobile internet technology, which only cutting-edge technology companies can be involved. Combined with its own rich resources in the tourism industry, Jinan Tianbao finally determined the "wisdom wandering" this direction.

Can see that the start-up enterprises choose business-to-business Business and market trends closely related to the combination of High-tech and traditional industries can impact more innovative and emerging markets, whether it is tourism, agriculture, petroleum and Petrochemical, early childhood education, or advertising animation, blind applications, each start-up in combination with their own industry experience accumulation, using cloud computing , mobile Internet, IoT technology to build their ideal industry applications, once again confirmed the power of Cross-border innovation.

Entrepreneurship will meet Karez, slowly boil

Entrepreneurship is like a child growing up, will encounter a lot of karez, in different stages, the entrepreneur to solve different problems. How to survive the early valley of death is most important, only to survive. This is why Microsoft Cloud Accelerator in the selection of enterprises value has had a pioneering experience or has a large domestic and foreign enterprises working experience of the entrepreneurial team. In the words of Rochou, the CEO of Science and Technology, the experience of death is often more likely to succeed.

In this respect, one of the founder of the mutual benefit of Shangdong also have a feeling, "a start-up enterprise does not endure for two or three years, solve the team formation, business model, technical running-in problems, can not mature." This is not like a stall, but to see whether sustainable development. "In 2008, when the blind elite Cao June found him to be a blind cell phone, his first reaction was that it could be done and the direction was absolutely fine, but after two or three years of suffering, he found it was" pirate "and the project progressed far more slowly than previously thought.

Yes, most startups have to suffer. But often the founders ' hunches are right, and they're going to do the right thing, but the original idea and final product form can change radically. For example, when Facebook started out as a dating tool, Tencent QQ started as a Web pager. It is in the process of adhering to the tactical, flexible, continuous adjustment, and finally found the product. These insistence and adjustments need to be realized when your money hasn't been spent yet, especially when you have to build skyscrapers with only the money you need to build a cottage.

In China, the success rate of entrepreneurship may be low, but Rochou summed up the five basic principles to improve the success rate of entrepreneurship: first, discover the real core needs and values; second, behind closed doors will die, must go to the user there; third, to have the ability to break the value, can not be tied to the needs of users, but to lead the user to go forward; Like digging a well; five, big companies out of the entrepreneur to have a small company to zero mentality, resources can not be overly matched.

"Responsible editor: Ma Yi TEL: (010) 68476606"