Mobile developers focus on the quality behind

With the growth of the mobile sector, it is not surprising that the game industry participates in the competition.

Host games may always have a market, but the advent of mobile devices has created a huge opportunity for game developers.

And they are speeding up the pace of the mobile market, which is expected to reach $9 billion trillion in the 2013 mobile gaming market.

But, on the other hand, there is a new problem in the mobile market, that is, how to meet the needs of users?

In the host game aspect, this is very simple. The developer makes the game, pushes it to the market, if the player likes, will buy. But when it comes to mobile markets, things get a little hard to figure out.

For example, the players in the market are not completely composed of core players. In fact, only a handful of mobile gaming homes are core players. The market is dominated by casual gamers, such as women, children and college students.

For these reasons, the average mobile consumer rarely wants to talk 99 cents on the game, let alone the traditional 60-dollar host game.

Competition

Developers are taking a free business model, a trend that has swept the globe, with 55% of mobile gaming revenues expected to come from free mode games.

Free is not a novelty, and the free game dates back to the middle of the 90, when the popular operating method of MMO was free mode. This is appropriate for both developers and consumers, which is why mobile developers are taking the model.

The benefits of this model for players are obvious. For consumers to reduce the threshold of the game, and the initiative to the player.

If players just want to download the game and not spend it, they can get the chance. If they want to add extra gaming experience, they can, as long as spending a little bit.

Get another grade? Plus 99 cents. Want to get the money in the game? 9.99 dollars. Want to go through the game? As long as 99.99 dollars, can make a lot of choices.

From a billing and billing standpoint, this model is ideal for both sides, and it also provides flexibility in development. The nature of these games is to stay fresh, and new content is often needed.

Dilemma

What we're talking about is more than just fixing bugs.

Low-priced competition leads to frequent updates of content, and mobile players are ready for new levels, new roles and new items, so they can continue downloading for free.

Just as free games are easy to download, they are easily deleted by the player. This brings more pressure to developers, must create high-quality games in order to maintain the player's participation in the long term.

As a result, mobile market developers are often confronted with dilemmas. The only way to operate successfully is to have high quality content, and a lot of it. But creating quality is a cost, and if your game is priced at 0, it's more challenging.

However, developers who continue to bring new features and new content to their users can achieve sustained success. This is true in many industries, especially in the mobile gaming sector, where the barriers to the market are too low, mobile, and competitive.

But the never-ending cycle of renewal, what does it mean for developers?

It is necessary to be ready to launch the update. As long as the player discovers the bug, it is impossible to delay to fix it for months.

Why? Because your opponent will steal the user before you. In fact, nothing can prevent other developers from dumping your game in a different way.

While the popular free business model offers users the flexibility to pay, the model also requires developers to keep up-to-date.

Developers need more ideas, more development time, more transitions, tests, etc.

Every developer has a way to follow the market, some choose internal solutions, some will seek third-party experts, and some will be hasty.

However, for market demand, developers have to maintain high-quality games to make themselves stand out.

Article from: Game Grand