Mobile phone taxi software is in the initial stage of exploration, operating costs are high

With the rise of mobile internet and the development of mobile phone call car market is also being bred, mobile phone taxi software is in the exploration of the initial stage, operating costs are high. At the same time because the taxi market is not standardized, resulting in a uneven fare increase strategy, facing a lot of needs to break the problem.

And, mobile Internet nuggets will always be a business acumen of the entrepreneurs caught, tick-tock taxi since September 2012 started on line, in just three months accumulated more than 5,000 customers, to ensure that users in the urban area, off-peak traffic, and the destination is far away, In 1.5, hit the car in the tick-tock taxi. Taking December 2012 as an example, the single rate of traffic peak period reached 50%, the rate of non traffic peak time was 80%, and the average daily rate was about 70%.

So how does it work? As an already has a good reputation of the taxi application, its hidden behind the story must be many internet entrepreneurs want to explore. At today's Internet conference, Wu Rui, the founder of a taxi, confided his voice.

As Wu Rui said, taxi application is a new O2O mode. In the electric business community is highly concerned about the development of O2O nodes, each field has different exploration, understand the operation details, will be able to give entrepreneurs more inspiration and thinking.

The following is the following is the Wu Rui speaker record:

Wu Rui: Hello! I am very glad to have the opportunity to stand on this stage with everyone to do tick-tock taxi mobile internet to make travel a better share, now began my simple share.

The first one I will be in five directions to introduce you to tick a taxi to do things, the first is what we are doing. The second is how we do it. The third reason is to do it now. The fourth one, why we are doing it. Fifth, our belief is to enter this industry.

First piece, what are we doing? Because everyone here is more or less tick-tock users, because since last year, we may be in the first-line city many places to take a taxi, today in Beijing roadside carts Long is about 20 minutes.

Second, how we do it. In the system there are two ports, one is the driver side, used by the cab. The second is the client. The driver has an interface after the driver is installed and automatically locates the position after installation. Second, the software will have nearby passengers to call the car, as long as the car beep beep software will pop-up interface, will send the message of the passengers on the software to play. If the cab feels like it is your own needs, you can click here to take the order.

On the passenger side is also three interface, when the user downloads the app will come to this interface, there will be a nearby three kilometers of interface. If you use the software to call a car service, you can press the taxi button to say where to go. If a driver rob a list will show a third interface, this interface is after the taxi order, passengers can see the information through the interface, such as the name of the cab, taxi name, brand name, mobile phone number, including the level of service, how many passengers he has received so far, can be seen.

Tick-tock Taxi is September 9, 2012 officially listed in Beijing, is to provide this service. We have so far been tick-tock taxi products have opened 15 cities in the car service.

How to do the third aspect, currently in Beijing 67,000 taxis in the group, now has installed 47,000 cars and more taxis, every day in the taxi in the road, two taxis inside there will be a taxi in the use of tick. Now in the country currently installed the cab is 150,000 of the cabbie, accounting for the total number of taxis is 10%.

How do you figure out how to use the tick-tock and roadside strokes to save an average of 14.3 minutes? Now living in a city like Beijing it takes 20 minutes to hit a car. The time to call a car in the tick-tock cab is 26 seconds, averaging about 5.7 minutes. The tradition is called single success rate is 49%, why is this number? is because I am a user needs to make a fixed phone number, is to call the Customer service center. Customer Service Center After receiving the information to contact the cab, which means that the relationship is a triangular relationship, is that he needs to contact the CAB through an intermediate link. Today tick-tock taxi is directly to the passenger as the center, is a user-centric, direct can be located near the taxi, is empty information. The cab only hears this information in this scope can rob the order, the current tick-tock taxi success is called the single rate is 78%.

Fourth how do we do it? We have so far nearly a year, our total number of drivers in the country up to July 31 to break through the 150,000 of the Gothic registration. Our passenger registration up to July 31 this year, the national passenger registration breakthrough 5 million. In the passenger registration graph is in this year's March, April, May, June to July is a rapid growth, is the description of tick-tock taxi products, including we have been positioning the experience of service, so that our products to experience, so that passengers need to take a taxi in the experience of the environment to better meet demand.

How do we do the fifth block, is up to now the July 31 point of Time, our monthly turnover, that is, our order has exceeded 80,000 orders, the average day in the country 15 cities inside the order reached 80,000, is such a standard.

Why are we doing such a product now? At the beginning of our business, we are also thinking about doing such a thing today, the first problem to be solved is to let the cab information of the cab and the passengers ' taxi demand correspond to the first time. What are the first questions to correspond to? is a hardware issue. We are in the early research market and smartphone penetration, because this is a hardware that needs a carrier. You also need a network, which is a 3G network. We see that by the end of December last year, the country's smartphone popularity is 360 million, including the amount of 3G network costs have dropped sharply. As of the end of January this year, the country's 3G users also reached 2.47 trillion users, so we feel that such a condition is already in place, so the carrier has been resolved, the network through the operators of large-scale users of the gathering, the cost of the decline, ordinary people can afford to accept. We decided that this kind of hardware environment and software environment is available, so say this thing can be done.

And again, why are we doing this? Here I want to share with you what we do today is O2O mode, in the O2O mode in my understanding is originally from group buying mode to do. To do today in front of O should be in tick-tock taxi inside, the front of O is our products and technology, because we have a in this industry should say more powerful technical development team and research and development team, including user experience, Including the recent release of the passenger side of the 2.0, has been overturned in the front-end product experience end of the version. Through this version can look at sincerity to build brand. The back of the O, because today is the line of drainage, the online user only this thing can experience offline. The offline experience is that the cab and taxi services serve the passengers. How to get more cab and passenger to know how to use the tick-tock software, what's good for the cab, we pass the offline team, the second O is the offline team.

Our team can be said to have gathered the entire network of relatively elite personnel to join the team, we continue through the team inside the development capabilities and personnel growth, to the cab to introduce services, teach the cabbie how to use the smartphone. The church uses smartphones and then teaches how to use our software to rob and pick up passengers to provide such services.

Why are we doing it today? The second one is because of the hardware and software environment, coupled with the technical team and the offline team, then feel that the environment is mature, so began to do.

The last is the colloquial, which is always made by clicking a taxi, it is also our standard language, tick a taxi beep immediately start, through the tick-tock taxi to provide the user-centric experience of service, in the user in the process of using the better share of experience, to promote tick-tock taxi in the National brand awareness.

Thank you!