Mobility and hardware

The ancient words of the times to create a hero, often refers to the new era of alternating time, those who can see the trend in advance and timely access to the riders talent has a greater chance to become a hero. However, the new era of alternation can be met, in the normal development of a time, in a rising or downward trend, it may be difficult to have the opportunity to become a hero, but it does not mean that security is more stable, all kinds of traps may be more difficult to prevent.

In the already clear mobile process, the Giants have already stood in good position, strange faces difficult to come out, the new generation is not annexation, is already fallen, of course, the hands of those who are still running the cash cattle, except.

Mobility is the overall ecological changes in the Internet, not limited to a small circle, of course, in the process of comprehensive information mobility, there have been new star products, but they almost all from the Giants. In the domestic, the application of micro-letter-led, singing all the way, to now has not slowed down the pace, even the compatriots QQ will almost trample at the foot.

Mobile let the old boss anxious to what extent, look at Alipay will know, now want every deal finally let users must download the phone to pay treasure wallet to complete payment, or simply unprecedented in the web version of the situation of multiple downtime, this method of doing nothing to make people without words, But it can also be understood that the evil KPIs behind are funny. Indeed, although Tencent has been repeatedly defeated in E-commerce, but micro-credit payment and the rise of the number of electrical business services, no doubt let people see some of the different mobile electric business pattern.

However, in the current mobile trend process, still in a mobile is not necessarily to make money, but not mobile will certainly die stage, this is the new entrepreneur is difficult to survive the biggest trouble. Currently clear to make money is still only mobile games, in the A-share market using mobile gaming concept circle money, but also a comprehensive mobile internet trend of an ugly annotation.

The O2O model brought about by mobility has forced traditional industries to get involved, but at the same time, a fallacy has become popular with various analysts, the strange existence of the so-called internet gene.

Any industry to enter a new field, is to recruit professional people, do not need the boss to modify their own genes, otherwise, such as Li Ka-shing, such as the business of the group boss, is not all transformed himself into Altman. It is true that many traditional industries do not step in after the Internet, simply because of lack of resolve, or lack of vision, resulting in insufficient confidence, and can not delegate. Many internet companies are also having this problem in the process of mobility, which has nothing to do with genetics. Mobile Internet is not magic, there is no spell, as long as the right, everyone has this gene. BYD's boss once said Tesla this kind of car, BYD to build words minutes to build hundreds of kinds out, this is not called the lack of the gene of the smart car, but simply do not see the trend of automotive intelligence, there is no want to go in that direction, do not want to do bad, this is a strategic problem, not a genetic problem

The trend of mobility is at the same time, driving a new trend, that is, the Internet hardware, which is a necessary extension after the mobile. Because the premise of information mobility is a variety of embedded intelligent systems and sensors mature, which constitute the wearable intelligent equipment growth soil. The result of the popularity of smartphones is that their solutions can be translated into other frameworks, such as watches, spectacles and decorations. If there is not much of an explosion of investment opportunities in the process of mobility, it is now a good opportunity to build a hero in the future of hardware. Of course, one will work millions bone withered, heroic foot, never lack of cannon fodder.

In fact, Apple is the ancestors of these two trends, thanks to Apple, the mobile has developed so fast, the advent of the iphone can be regarded as an inflection point of Internet mobility, a transition from a change to a turning point. But Apple is closed, creating an internal ecosystem of the App Store that has no intention of pushing the hardware. If Apple is the first driver of mobility, then until Android is launched, mobility can be fully activated and begin to grow into a maturing period. At the same time, because of the nature of Android Open source, it triggers a hardware startup. So in addition to the major Giants began to enter the attempt, with no lack of such as millet and entrepreneurial enterprises have begun their own hardware cause.

The hardware described here is not simply the manufacture of hardware products, but also refers to the integration of Internet Information services and hardware devices. For example, the hardware of millet is not only a model of the phone that year, but also the weekly update of the system, revenue soared game center, as well as the future of a lot of possibilities. Lei and Gree's bets are not limited to existing products such as mobile phones, televisions and routers. If Millet also began to sell the Internet of smart cars, the turnover of Super Gree is what a miracle.

From this system to understand the hardware, you can deduce that a pedometer is not a hardware product, can give exercise schedule, or health early warning of the comprehensive hand ring is the Internet hardware products. This is a now into the intelligent device to the entrepreneur will encounter the first trap, the Internet hardware, really is not an operating system abruptly to the existing hardware device inside a plug, completed the evolution. The changes brought about by the hardware are mainly the services, not just the provision of a closed function. If the iphone does not have the endless game, the application of all the App Store ecology, its vitality can not be so strong. To do well in line with the hardware trend of the Internet products, or have to have online value-added services, or have to create a more win value chain of the ecological platform. Millet by virtue of a cost-effective breakthrough, but also in time to invest in the ecological environment, its large pattern has been initially embryonic.

Of course, playing the ecological environment is like Genesis, this is still a giant's game, as for the innovation of small entrepreneurs, its focus can revolve around the online value-added services to ponder. For example, when you set up a morning alarm in your spreadsheet, show "around 300 meters there are 2 people also set this alarm time point and the demand for carpool, whether to contact them"; When you honestyis step number less than 3000, will be prompted not far from a gym today to provide 30 percent experience; Even your smart chopsticks can remind you that the action of today's clip is more than yesterday's 25%, weight loss has been desperate ... When online services are fully integrated into wearable devices, the power of the Internet's hardware will be gushing out, creating heroic feats.

Already in the past year, the domestic giant is not in Rob to do the handset, is in Rob to do the router, the entrepreneur is not doing the watch, is doing the bracelet. The Giants are all in the circle of their own ecology, but entrepreneurs are rarely able to tap online services, and even some so-called smart scales, in updating their applications, the user's historical data have been covered. In fact, in the hardware of this change, the most core things only two, one is the long-term accumulation of data, the other is the long-term accumulation of data interpretation capabilities. Of course, industrial design is the problem of all hardware products, in this area there is no need to emphasize again.

Now, the development of artificial intelligence is still slow, the ability to interpret the big data is still insufficient, so the process of the hardware is less than a leader of Apple in the Mobile world, and its development is not fast, can be compared with the mobile internet before the advent of the iphone. Perhaps, if a company like Apple suddenly bursts into force, the process will run 10 times times. But, given the status of the existing Giants, there is no sign of their ability to reinvent a device. Even if Millet enters the auto industry, can only create a hybrid, has a very cool in the control system of the cost of the car; even if 360 did the meter butler, the most is to tell you today's power consumption defeated 38% of the users, and then secretly Baidu router a capacitor to penetrate the ...

The more you look, the more hopeful you will be. It seems that Apple has completed its historical mission after moving the mobile bandwagon, but it is the launch of Google, the Open-source Android, that drives the hardware wheel, and perhaps in the hardware trend, Google is able to act as Apple's role in the mobile history.

From open source Android to acquiring Moto, to fully-piloted Street View cars, to Google Glass, to Boston Dynamics, the company said it was their eighth acquisition in the field ... Now, not only Google's own sense of mission in the drive to become the leader of the hardware, the overseas public-chip model and a large number of VC support, but also make the hardware entrepreneurial field of stars shine.

So, this trend is the same as the previous Internet development process, the mission of domestic enterprises and funds, is to wait for overseas innovation breakthrough, and then do localization follow. In fact, the most need to be localized to follow the pattern is the public, although there are many similar to the public to raise the site, but always a variety of policy risks still exist, may have to change the pre-sale network or futures can be more long-term development space.

Before the turning point in this big trend innovation breakthrough has come, some things have reached the ripe time, such as the Internet hardware products in the medical and health field, the smart bracelet or watch with a price of more than 2000 yuan, the new ebook, the Automobile Intelligent system, and a hair-trigger smart home industry.