Absrtact: July 31 news, by cosmetics electric quotient Porcelain founder Guo Feilu created mother and infant products discount special sale platform ve will be on August 1 officially on the line, billion power network to understand, ve platform for the first 30 million Dollar angel investment, and heavily purchased VE two letter
July 31 News, by the cosmetics of the founder of the Guo Feilu porcelain manufacturers of maternal and infant brands created by the sale of mother and child discount special platform ve will be on the August 1 officially on the line, billion power network to understand that the first VE platform won the 30 million Dollar angel investment, and heavily purchased VE two-letter short domain name (www.ve.cn
According to the introduction, VE now in Australia and Holland, all the goods through overseas direct mining, and in warehousing, ve currently in the country has Guangzhou, Chengdu, Nanchang, Shijiazhuang, Shanghai, Xuzhou and other six warehouses, of which Xuzhou storage base will be officially launched next month.
Guo Yue Road to billion power network said, the cat, Beijing East, when, Gome online, red children such as the old self monopoly is not suitable for ve, the traditional electronic business to the category for the division of the dimension, through a large number of brands to cooperate with the model to introduce as rich as possible goods, but the mother and child market due to its huge consumer groups and distinctive consumption characteristics, Become the largest potential market for the subdivision.
Guo Feilu admits, "ve to learn is the only product will be the special selling mode, its up to 80% of the repurchase rate is also a need to borrow experience." At the same time, ve to establish its own characteristics, so that consumers experience a one-stop service on the platform, including product procurement, brand awareness, promotion, marketing, after-sale, the establishment of a mother and infant electric business ecological circle. ”
Data show that 2014 China's new generation of maternal and infant groups per capita annual consumption of 5000-18000 yuan, maternal and infant supplies market in recent years has maintained a rapid growth of about 15%, is expected to 2015, the Chinese mother and child market can reach about 2 trillion yuan, and up to 80% of 80, Both parents have the experience of online purchase of mother and child products.
Analysis of the industry, the mother and child industry online and offline travel one to two trends, ultra stores due to the threshold of high building, the product permeability is lower, domestic and foreign brands have to seek electrical channels. At the same time, with the new generation of consumer groups on the Internet more and more strong reliance on consumers of maternal and child products network dependence is also in sync.
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