Mr. Zongxiang: The new mode of "video number" is an important breakthrough in media transformation

March 31, Korea Busan International Film and television show executive Chairman Zongxiang, accompanied by the Chinese television artists under the Deputy Secretary-General Wang Jianhai, inspected the popular network open platform model, popular network CMO Yu Lihong, the popular net original Vice President Xiangqingzhou received a line with Mr. Zongxiang.

Talk to popular network Force push platform core product "video number", with Zongxiang think, "video number" mode novel, is the media transformation important breakthrough. He said that although the video companies in the technology, products, platform operations, user experience and other aspects have comparative advantages, but the traditional television stations have more mature film and television program production system, in the "media convergence" trend, the complementary advantages of the two become inevitable.

At the end of 2014, the popular network launched the Open platform "video number", the introduction of traditional media, brand organization video content to the popular Internet video technology, user base, for the traditional media production of two times the spread of the content of the media products. At present, there are oriental satellite TV, travel satellite TV, Hearst Fashion Group, boutique group, Xinhua and other traditional media settled and opened the exclusive account.

With the help of the open platform of popular network, traditional media such as newspapers, television and other channels can be opened through the video number, upload the exclusive content, the popular network can be through large data technology, accurate matching users, personalized recommendations and subscriptions, so that exclusive quality content fast to users. Popular network stressed that the traditional media will be the new media operators of the identity, determined to build domestic promotion of traditional media and new media integration of the first media aggregation platform.

In fact, media convergence has aroused the attention of the Korean media industry. It is understood that the South Korean international film and television show is the most dynamic three-net integrated film and television content trading platform, last year, from 45 countries 555 film and television exhibitors, 2015, the third Busan International Film and television program exhibition scale will be further expanded.