Navigation Station and search engine

Last century's internet is also the beginning of China's Internet, now the internet giants such as Alibaba, Tencent, Sina, Sohu, NetEase were created at the end of the last century. Also in 1999, the Chinese Internet, two of the opposite and complementary website also created, is Baidu and hao123.

Hao123 in the creation of only for the convenience of netizens to remember commonly used websites, and Baidu is only a service in Sina, NetEase, Sohu and other large portals of the search engine, to provide them with search results.

Last century, the internet has just arisen, the Internet began to enrich, the emergence of hao123, a great convenience for netizens to understand and cable guide terminal, many users only remember the Internet hao123, with the passage of time, perhaps the grass-roots xingping destined to be just grassroots thinking. 2002 years or so, Baidu began to go from behind the scenes to the front desk, to provide the public search engine services, and then gallop, and constantly provide innovation and convenience. such as mp3 search, image search. To get a lot of traffic. And this is expected to become the internet giant hao123 in the grassroots webmaster xingping led, but stalled. Finally, Baidu search engine after a great success, hao123 has tens of millions of of the flow, but because the grassroots thinking limited development, the last 40 million sales of Baidu.

Also because of hao123 sale Baidu, so many people to the navigation station began a new understanding and understanding. But 40 million of the huge temptation to let a lot of webmaster confused, dumbfounded, and then a holy, but also to xingping a fetish. For hao123, there is endless worship and flattery. The simple one station, obtains the huge success, lets the person stagnate, to this day, to the hao123, still belongs to to the simple to be unbelievable, because simple, therefore succeeds? What is this logic?

Hao123 's success, because the real satisfaction of the needs of users, rather than simple, simple does not represent easy to use, Taobao so complex, Taobao Alipay often let many users feel confused and confused, Tencent QQ function is so powerful, but users will be used. Why? hao123 's page is rough and ugly, but there are many users like it, many users choose. What's the reason? The reason is that he really satisfies the needs of the users.

Hao123 's myth continues, holding a myth, like a burst of rich, accounted for the cheap, then began to Zuochishankong, this is the enemy of the Zhou 祎 Baidu early and Baidu fierce confrontation in the defeat of the next, ten years grinding a sword Zhou began to ponder the causes of failure and success of the road, in the early 07 to create 360, began the development of the client's hardships brewing. In 10 began the excavation of the navigation station, successful in two years after the hao123 flung away, now has occupied the first place in the navigation station. At the same time also gave the Zhou challenge Baidu's strength.

At the same time, 360 navigation innovation, and constantly refresh the definition of the navigation station, navigation began to become complex, large, and practical. and hao123 See 360 growth, began to dumbfounded, starting from the original Big Brother, the myth of the Giant, began a submissive plagiarism 360 navigation.

And hao123 today, has not understood the reason which oneself is wrong. Because too successful, so satisfied, so do not feel wrong. Hao123 is very successful, but, in fact, hao123 can be more successful, hao123 40 million sold to Baidu, in fact, hao123 can be called 40 billion of the Big Mac site.

The current Internet circle, navigation station is always petty, always is the search engine foil, search engine is the mainstream, navigation is only a by-product. This is a yin and yang echoes, now presents a strange deformity.

To analyze this form of deformity, we have to reconsider the source of the search engine traffic. Baidu search engine sources, of which one-fifth is through hao123 give. Another 1/4~1/3 is through other navigation stations to give, and here, nearly half of the Baidu traffic is through the navigation station to give. And the other part of the flow is through the browser's search box to give, and part of the brand through the effect of the user initiative set.

Here the navigation station and browser search box are not displayed. Here is the brand effect of this piece. Here is to say Baidu and hao123 these two brands. Baidu will be so successful, a lot of times, is because his domain name is very good baidu.com, and hao123, how to see all so deformed and rubbish, this domain name simply say domain name, send people are no one wants. Numbers and phonetic combinations.

Here, we must say that the domain name and the successful relationship between the site, a good domain name, you can make a site to save a lot of advertising costs, can have greater development. For example, Jingdong Mall original domain name is 360buy.com, a lot of people can't remember this domain name, so lost a lot of users, and some users remember Jingdong, and then through Baidu Search into Jingdong mall. Baidu bid rankings have been promoted, understand, very expensive. And Jingdong early this year, learned to behave, began to enable the JD.com. Liu is very lucky.

And the same tragic story happened in Happy Net, Cheng first did not expect to be so successful, rely on a fun farm, the achievement of such a public company, but in the most fundamental domain name made a mistake, Chose the kaixin001.com, many people now are not clear happy net of the official website is kaixin001.com or kaixin.com. Finally realize the wrong time, but how also change not to come over, Kaixin.com also be competitor everyone net Rob, finally make the court also didn't take up what cheap.

Come back again. hao123, the navigation station is currently the most prevalent type of all Web sites. Many people are due to the technical content of the navigation station is too low. So the navigation station is too flooded. Animal husbandry Hare thinks, the reason that the navigation station is flooded, the biggest reason is the domain name does not attach importance to, still have to the navigation program not on the heart. Baidu Home is simpler, just a search box, but the search engine competition threshold is too high, technical content is too high, and the navigation station does not have the technical threshold? No, but we are not in the navigation station for in-depth excavation, navigation home to do what? Navigation Home is actually the search engine's home page, The user needs most of the things placed in the home page, should be incidental to the search engine to provide the needs of the internal pages. If the navigation station to provide more functions, to the Webmaster more technical threshold, cottage navigation will not be so rampant.

Another reason is the domain name. Hao123 Many users remember, but these are also old users, are also the Internet veteran, for a novice, they do not know what the difference hao123,hao520,tao123,114la these domain names, web types are the same, domain names are the same, who can not see which one more formal.

Gossip on this, the next time to the navigation station to analyze the innovation, welcome everyone to my blog and I exchange.

(Venroman Blog Address: www.luomajian.com)