Network media and electronic commerce are moving towards the mainstream of the Society

Li Yu

The domestic internet has always been not lack of news, but these days suddenly to a "old old" fried cold, it is intriguing ah. The news was even recommended by Sina on the news, but not exactly a piece of news, but a research report published in May by the Boston consulting firm--"China's 2.0 Generation: Internet media and E-commerce are moving towards social mainstream".

The fiery report, which was fired by the domestic internet industry, said Chinese Internet users had reached 384 million last year, surpassing the sum of the United States and Japan, and after achieving a "rush to the Premier League" It is bold to predict the 2015 Chinese Internet users will reach 650 million, of course, a huge user base also means huge business opportunities, the report on China's online advertising market, E-commerce and other areas of great potential are highly appreciated, that the future of China's internet is bright.

However, the recent news of Baidu lawsuit has let us on the network "money" more than a worry. The most noticeable is not the "sea women" photo scandal. The incident protagonist Yin to "search engine there are a large number of personal nude photos, life photos and a separate reflection of the female body part of the privacy of the photos" as a result of the court, the final court found that Baidu infringement yin a reputation right, the verdict Baidu three consecutive days in its homepage eye-catching position to publish an apology statement, and to pay economic losses, Spiritual damage to comfort gold 22000 yuan. Now that the verdict has been in force for days, but Baidu's apology has not appeared, but the optimists believe that Baidu's losing, is undoubtedly to the enthusiasm of the vulgar wind of the network a deep blow, will be a variety of "door" wearing magic spell, and "Tort liability law" for the implementation of the network set a legal red line.

But I am not so optimistic. Within one year more than 10 Yan Zhao door, although each Zhao Yan door protagonist in the matter just happened, is also cries is noisy, is also the condemnation is the alarm, but finally all is nothing, the real recourse law also only "the sea woman" one person. Beast Beast, Fengjiao, Xu Ying, are now "in a blessing in disguise", or become the host, or become an online spokesperson, or as if to be a star, plainly openly topless is just a means of attracting their attention to fame, the behind-the-scenes without exception have a brokerage team in the hype.

To sell the hue to meet the Netizen's peeping desire as a means of fame, is a bit despicable, but the price of morality in exchange for commercial interests throughout the ages, this is not scary. Now, the terrible thing is that the network has become the main platform of Social Information today, network media on a variety of "door" is not a boycott, but to contribute to, participate in the hype, video, game site for this is a rush to invite all kinds of pornographic Zhao door protagonist or when the host, or when the spokesperson, as the site "selling point", it is sad!

Of course, even more sad is when the network Reds, hype team, network media and online video business to form a profit alliance, easily penetrate our social moral bottom line, most netizens have become onlookers under the peeping desire, with their own practical action "support" these hype, Objectively help them to achieve from the naked to the business value of the transformation, but also achieved an immoral network economy. Since every door has an interest, there is a market, obviously a case, a law without much damage will not have much meaning. And when the Internet's business values and social ethics go farther and further developed network economy, technology and progress, even if 650 million of netizens together to achieve the United States in the Premier League, how can we?