New breakthroughs in social data see IBM bringing new value to experience

All along, IBM with advanced IT technology to help the major sporting events, through in-depth and timely data analysis to provide first-class service to promote the rapid development of the entire sports industry. Today, new technologies, represented by data, have quietly changed the world. No matter from the arena to the business, the individual to the society, the data-represented technology once again embodies the "intelligent" charm.

More than 400 million of Chinese fans have made their voices, with more than 1 billion of the World Cup-related discussions. In the face of World Cup social data, IBM and Tencent in June reached a deep strategic cooperation, Tencent Sports social media data analysis partners. The two sides conducted in-depth cooperation on a series of sporting events, including the 2014 World Cup in Brazil, and provided data analysis support such as social and mobile through IBM's leading technical capabilities such as large data analysis and cloud computing, to create a new sports experience for users.

In this cooperation, IBM based on Tencent Network media platform and Social network released a large number of public information and data, accurate data analysis, access to the topic of fans, fan type, fan personality analysis, such as a series of insights to achieve real-time data capture, analysis and presentation, Provide users with a more real-time sense of real information to create. July 18, "IBM to join Tencent, to create a new event experience" activities, with IBM experts will explore the use of IBM's social large data analysis solutions, Tencent World Cup theme report on the 32-day 64 games in real-time data analysis charm.

New model to test water World Cup to achieve double win

For the sports industry, IBM has maintained data system support, from the 1960 Winter Olympics, the first electronic data processing system, 1968 IBM for the United States open to provide virtualization technology, to the 2000 Sydney Olympic Games to build the Olympic information retrieval system, the Olympic Games results system and the Olympic Games management system, To help the Olympic participants timely and accurate access to information on the event, and IBM in tennis four grand slam set up the official website and provide private cloud services to carry hundreds of millions of clicks and smooth running, the original clairvoyance technology (secondsight), IBM SlamTracker, The 3D experience designed for tennis events and the development of dedicated smartphone applications have enhanced the user experience.

In cooperation with Tencent Social data, the research director of information Analysis and research, IBM China Institute, stressed that through cognitive computing technology to truly understand human language, using social data to achieve real-time data capture, analysis and rendering more accurate data understanding, and Tencent World Cup cooperation to achieve social data analysis. At the same time, through deep emotional excavation, IBM will be based on the Tencent Network media platform and Social network released by the mass of public social information and data, accurate and large data analysis, access to the fans of the topic, fan type, fan personality analysis, such as a series of insights to achieve real-time data capture, analysis and presentation, Produce a series of World Cup portraits, create a more real-time information for users, and let the voice of dispersed network fans converge into a new experience.

At the same time, using IBM's Big Data analysis, with the deep cooperation of Tencent, relying on Tencent's high brand value and the common genes in large data, the network has the best influence, operation ability, stereoscopic reporting ability and PC-side mobile end Tencent's dual-channel ability in 64 sports events reports. Will effectively help IBM social large data analysis of the implementation and application.

For the value of Tencent: the first time to use social data analysis of the insights gained to guide content reporting, in the content of the report out of the traditional one-way mode of communication, and achieve a good content with the audience interaction and complementarity. The new Internet era has established its own media coverage of the unique advantages.

Value for IBM: Opens up new models for IBM's collaboration with emerging internet companies, recognizes the unique needs of emerging internet companies, leverages innovative technologies for social data analysis and cloud computing, and achieves a new model of innovative industry cooperation in media reporting mode.

Bring the other big data "new experience"

Because social media redefine the creators and communicators of content: fans. In the era of information explosion, I would like to be able to find the topic of interest from the massive reports. So the quality of judging a story is no longer just a matter of whether the media have exclusive data or whether the content covers all the facts, but how much they can understand the fans.

The Brazilian World Cup's social network of micro-blogs and friends has become a front for fans to comment, Spit, discuss and interact. A game, 16.4 million discussions, 15 days, 1 billion times forwarding. The huge amount of data makes the fans the biggest group of content output, no longer the passive recipient of content, but a new experience to participate in the event.

In order to break through the traditional mode of sports report, to really excavate the real needs of fans and to create a unique reporting perspective, Tencent used IBM's powerful social data analysis and cloud computing technology to analyze the World Cup's extensive comments, views and sounds in the World Cup report. And get the fans focus on the topic, fans personality characteristics, fans unique views of real-time mastery, so that fans on the Tencent Internet to enjoy a unique "football report feast."

In addition to advertising, based on the concept of data mining, marketing means will be richer. Combined with the "Data mining" technology, the equivalent of a user to draw a "portrait", through insight into the interests of users, better "precipitation" users. Fan portraits using powerful social data to analyze and combine sophisticated personal personality analysis models, typical fans of different stars are clearly outlined. Not only your hobbies, but also the characteristics of personality and behavior are depicted in detail.

Accurate analysis reflects real value

As a "big data" era of internet companies, compared to Alibaba, Baidu and other Internet companies, Tencent's product line is richer and wider, from the portal to micro-blog, video, E-commerce, wireless, open platform, such as multiple cross-platform areas. In other words, Tencent has more full and complete records of people's behavior on the Internet and social attributes.

The most important feature of IBM's Social data analysis solution is that it uses a lot of machine learning methods and natural language analysis techniques. IBM talked about emotional digging, judging the depth of the emotional excavation of the system not only know how to love, but also know why he likes it. At the same time, the system can really be like human understanding, the vague language has 90% of the correct ability to judge.

In addition, IBM is also based on social data to do a fan character analysis. The analysis is based on a comprehensive analysis of the content of some typical fans in the meager social media, which may not necessarily be related to football but reflect the person's behavioral characteristics. By analyzing the social behavior of some typical fans and analyzing the personality analysis model of the psychology, we can clearly see the character and behavior characteristics of the fans in a particular group.

SoftLayer Platform Global Network deployment

In order to achieve a highly efficient and flexible IT infrastructure, the system is placed in the SoftLayer public cloud platform that IBM has just opened in Hong Kong, and has achieved good results. IBM Greater China Global Information Services, general manager of Cloud computing services Yu Zhongning also talked about SoftLayer and other public cloud service providers to provide bare-metal services, its IO performance far more than competitors, network communication between the data center all free, the physical server is 20TB free flow per month, Renew 5TB free traffic. Provides more than 2,200 open API interfaces to provide full support for application development and implementation of PAAs and SaaS implementations.

Written at the end: Tencent and IBM are working together to provide a reference for the real time data analysis and reporting model. With the mobile Internet users more than PC users become the user's first entrance, with the use of massive data analysis and utilization, can effectively help enterprises to predict and shape the various stages of marketing activities of different business behavior.

Cooperation is only analyzed and mined in the context of structured data, the future of the unstructured data (voice, image) relies on IBM for more than 40 years of technical capabilities, not only in the text content, but in the voice, image and other aspects of rapid insight into end-user behavior, to meet the digital era of large data and cloud computing diversification needs.