New challenges in the big Data age, search engine push semantic search

The so-called semantic search, refers to the search engine's work no longer rigidly adhere to the user input keywords, but accurately capture the user entered the statement behind the real intention, and to search, Microsoft, Google and http://www.aliyun.com/zixun/aggregation/ 1560.html ">facebook is doing this.

Google and Bing are not just search engines, they are considering how to make use of big data. Since its inception, they have been using data to build products, Google and Microsoft are currently in the forefront of the use of data.

May 2012, Google said the concept of future search, indexing is more than bits and bytes. The semantic network created by Google currently contains 570 million objects and a factual relationship between more than 18 billion different objects, enabling search engines to understand what users mean. Facebook has also recently launched its "social graph" so that search engines can better understand the relationships between people and provide users with more commonality. Microsoft has also developed a "satori" technology since it acquired fast search and transmits in 2008.

So what's the secret behind the latest innovations in Google, Microsoft and Facebook? The answer is semantic technology. This term refers to the meaning behind the language. Semantic search technology allows computers to understand the concept of people's information, not keywords.

This year, Gartner identified semantic technology as a top technology trend that is impacting the information infrastructure, which has existed for many years and is based on advanced statistics, data mining, machine learning, and knowledge management technologies.

Google is pushing for the application of semantic technology and will gradually replace its link-based search engine results page. The search giant is innovating its future search technology, and Google Now uses Google Knowledge Graph to provide users with specific answers to their search questions. It is rapidly approaching the Star Trek computer in their eyes, and the computer can answer your questions in real time.

Although semantic technology is becoming more and more popular, it has actually evolved over more than 10 years and has a set of standards created by the world Wide Web Consortium. Founded by Tim Berners (World Wide Web inventor) at the MIT Computer Science Laboratory, the Global Consortium is an international organization composed of major technology companies that develop next-generation Internet and computing protocols and guidelines.

Apple has also stepped up its efforts on the stage, and at the recent Apple Global Developers ' conference, Apple said Siri now has new male and female voices, and has integrated Twitter search, Wikipedia search and Bing Web search into apps. It is possible to say where Google goes, and where others follow.

Microsoft Bing has its "snapshots", which now enhances Satori expansion, Facebook has its own version of the Entity Atlas, Yahoo! "Yahoo! Knowledge Graph", and the "knowledge map" is rapidly becoming the common language of major companies.

Forecasting, search based on semantics and Atlas will become more and more mainstream. Since the adoption of the schema.org standard, the search engine has been promoted to a new level in the application process. Semantic technology is infinite and the key to the future of search and social engines.