New pat network and mobile QQ cooperation to share the relationship chain

DoNews, July 7, according to informed sources, after a month of testing period, Jingdong's new pat network will be officially launched this month, and July 15 to 31 large-scale sales promotion. In this promotion, pat network and mobile QQ will carry out strategic cooperation.

Pat network insiders said the pat network and mobile QQ strategic cooperation is Jingdong and Tencent following 618 large-scale integration of resources once again. However, unlike the mode of WeChat and Q shopping center entrance, the cooperation mode of pat network and mobile QQ will mainly be the spread of social relationship chain: the user participates in the interactive game through the mobile QQ and not only obtains the platform cash coupon of the pat network , But also get the new pat network QQ signature icon and mobile QQ chat bubble.

Pat network will invest hundreds of millions of this event no threshold cash coupons and huge amounts of offline advertising, and mobile QQ will also carry out a week-long large-scale drainage activities, is expected to have more than 20 million users will participate in activities among.

According to Tencent's quarterly earnings data, mobile QQ monthly active users up to 490 million, covering a wide range of three to five cities, the user base and C2C match, through the cooperation of both parties, will not only help to tap network to explore and clear the mobile terminal Play, but also mobile QQ test water commercialization of an effective attempt. It is understood that this is also the first mobile phone QQ and e-commerce platform for such a large-scale cooperation, and this spread of open social relations chain mode of transmission, QQ previously only with a few international brands such as Coca-Cola launched.

In addition to the cooperation of mobile phone QQ, in July the formal launch of the organized "perfect holiday" promotion, also invested a lot of marketing resources. Among them, both the pat network marketing resources within the station, but also from Jingdong Business Class, Tencent Guangtong pass, navigation, search keywords and other large long-tail advertising.

Insiders also patted the net, said the pat network and Jingdong Mall to get through the integration is also fast. Patting is about to get through and Jingdong Mall's joint registration system, search is also under way, the future consumers can not search in the Jingdong Mall long tail products will show the results of pat network, Jingdong Mall coupons and the future of Beijing Can also be used in patting.

Some analysts believe that through the strategic cooperation with the mobile phone QQ and the integration of Jingdong Mall, re-shape the pat network will provide four major values ​​for brands and small sellers: the first through the combination of hand Q and PC and mobile End seamless docking C2C ecological; Second, the pat will provide a low-cost one-stop business system for brand owners and small sellers; Third, pat network will become the brand new value of small and medium-sized sellers depression; Fourth, the individual and original brand, long tail merchandise sellers will be more likely to get pat on the growth. (Finish)