Niche market respective parasitic

Summary: What are some of your usual chat tools? If it is not MSN's global retreat, we may not yet realize that the savage growth of chat tools has become a familiar or unknown circle. They each have a magic weapon of survival, the state of life is also a mixed emotions.

What are some of your usual chat tools? If it is not MSN's global retreat, we may not yet realize that the savage growth of chat tools is already covered by our familiar or unknown circle. They each have a magic weapon of survival, the state of life is also a mixed emotions.

The first application of Chinese netizens

Open a software warehouse, the public communication class software, there are hundreds of people, which are flooded with a large number of imitators and Up-and-comer. We generally classify them as a few big "door pies". Here is a household name originated in the PC-side instant messaging software, such as QQ, MSN, have been flourished, now the situation is ice fire twofold days, and momentum is the rice chat, micro-letter, and even the Mo, they are born for mobile internet, relying on mobile phones, tablets, mobile internet on the fast ship Feiyanzoubi; On the platform of the Chat tool, the representative is Ali, YY and micro bo letters, here is a long list, many internet companies have introduced similar by-products, but the bitter music self-knowledge. Typical such as YY, do not play the game of the people even the two letters do not have the mouth, and created its gathering era has been appealing to the United States listed. There is also a powerful "telecommunications faction", the three major operators have spread out the stall, but around the letter of the future of the questioning voice has never ceased.

It is an industry that looks beautiful and is also a cruel one. The latest data from Analysys International show that, as of the third quarter of this year, China's instant messaging (IM) active account of more than 1.2 billion, since 2010 two quarters, the market has maintained a stable pace of growth. Tencent QQ, Ali, flying, MSN occupy the top four, occupies most of the market share. And CNNIC's statistical caliber and Analysys International different, the agency said, the first half of this year, domestic instant Messaging user size 445 million, is the first application of Chinese netizens.

MSN as a cautionary tale

Whether it is the traditional faction, or the new sharp faction, whether it is famous, still silent nameless ... Various social tools are struggling to find and compete for users. In this race, the biggest real problem for the foraging people in the jungle is still survival, and MSN is a cautionary tale.

Seven years ago, MSN officially entered China, has been sitting in the position of Tencent began some agitation, internal seminars are more frequent than ever, they worry that the backs of the "rich Dad" "high handsome" will divert their users. However, only after a while, they relaxed vigilance, because this opponent seems to be not as powerful as imagined, even if the media still have comments that QQ will be defeated by it.

As of last September, MSN China accounted for only 0.7% of the market, while Tencent QQ was 125 times times more than it did, although China was the only area reserved for the global shutdown of the MSN business, the company announced this week, according to the data. This is the path of MSN as a negative example: if you are idle in the technical innovation, ignoring the user needs, even if the powerful such as Microsoft MSN, the end of the fate of the inevitable retirement.

The first generation came to say good-bye.

Another kind of elimination will be more ruthless. As the mobile Internet enters the golden age, the line between PC and smartphone, tablet computer is becoming more and more blurred, the internet of mobile phone is becoming more and more popular, new technology, new environment, demand, mobile social software in the fight also become complex and tragic, a little careless will be replaced.

0 Point Research Consulting Group definable communications Industry consulting Director Zeng pointed out that, along with the Internet and the rapid development of mobile Internet, IM tools from the technology to the form and even the name has been reborn, from the original computer text exchange, extended to the hands of voice, pictures, video and other multimedia information interaction and communication.

Ai Media Consulting CEO Zhang Experience is that a lot of occasions we are shaking and micro-letter, micro-bo mutual powder, @ Friends, micro-bo letters also become enthusiastic users of social communication methods.

Ma Jihua, a leading telecommunications observer, believes that the first generation of instant messaging tools has come to say good-bye, and a new generation of mobile internet communication tools is taking shape.

And for the emerging social tools, free is their common label, how to maintain youth and vitality is a never-ending topic.

Analysis on the pattern of instant communication

The traditional school of the PC era: Qq,msn,skype

QQ Hoodwink

Cai, the famous angel investor, has said publicly that "no future investment in Internet projects will only invest in mobile internet". There is no doubt that the traditional personal computer (PC) end-user habits have largely formed in the eyes of the investment community and the Internet, and the existing market structure is hard to overturn.

In the traditional instant communication tool, although has 80% market share Tencent QQ has already lost the high growth space, but the QQ's Lake leader status seems to have been unshakable. According to Iris data shows that as of this September, QQ to 345 million hours, accounting for 87.8% of the market's monthly effective use of time to sit head. MSN and Skype account for only 26.3 million hours and 11.82 million hours, respectively, accounting for 0.7% and 0.3% of the total market.

TeleGeography's latest statistics show that around one-eighth of the world's international calls are made via Skype, which looks like Skype's space for development, but Skype is a tough place to play in China. Skype, despite being one of the top ten Instant messaging tools in China, uses only 0.3% of the market, according to Eric. And even if Microsoft currently through product transfer, the MSN business gradually integrated into Skype, the total market share is only 1%, compared with QQ is still dwarfed.

In addition, Skype's future faces many uncertainties in China. Flying Elephant Net President Xiang that, "Skype's core is VoIP, can not only PC (to) PC communication voice communication, can also PC (to) phone. While VoIP has only been piloted in a few places in the country, Microsoft does not have a licence to operate. ”

Analysys analysts believe that when other competitors are not strong enough to rise in space, Tencent QQ function micro-innovation model and the system development pattern still continues to play the role, one is in the security mechanism, the video chats, the office function and so on Tencent all has some new movement; second, with the "micro-letter Web Version" of the release, The system of its product line is further strengthened.

The new School of mobile Internet: Rice chat, micro-letter, MO

Niche market respective parasitic

Although Tencent has long relied on the "mobile QQ" in the smartphone-led "pocket revolution" occupy a place, but this is not other "predators" will not come to compete for turf reasons, especially in QQ has not previously involved in the voice communications market.

The first to scramble for the market is Lei's millet company, which launched the chat software "Rice chat" in December 2010, and became the hottest software in the smartphone players ' circle. But the short-lived, Millet launched the raid immediately attracted Tencent's counterattack, in millet launched rice chat just 2 months later, Tencent with its strong ability to reproduce, to the market launched a "micro-letter" This is based on the same market segmentation software.

In the August 2011, the number of users of micro-credit breakthrough 15 million, the rapid rise to become the market leader of the segment, and rice chat that only 5 million users around. In the month, the gap between the two was sharply widened after the micro-letter added the function of "seeing people nearby" as a stranger. A market Observer said, "Tencent from the war to the end of the battle, only spent six months more time." ”

In micro-letter and rice chat, the main stranger communication "Mo Mo" on-line. This 7 months later than the micro-letter was born new products, not only did not quietly die in the shadow of the micro-letter, but live very well, a year later, MO official announced that it has won 10 million users. Although at this time the micro-letter users have been over billion, but can not be denied that the MO in this more subdivided IM market is also a foothold.

The "second generation" of telecommunications business: flying a letter

Micro-letters to the life of the message?

In that QQ or 2007 version, no micro-letter, mobile phone is not smart years, flying is a well-known instant messaging tools in addition to QQ and MSN. But the China Mobile has high hopes for the "rich second generation" encountered the growth of the trouble, singing decline voice constantly. MSN today sounded the alarm.

Flying is a domestic operator launched the first IM software, at that time QQ, MSN also only in the computer network code word communication, and fly through the PC and mobile phone distance, walked in front. The explosion of growth in a short span of one year will be beyond MSN become the second largest IM software, and even put words and QQ a stroke. But now it has been QQ far behind, there are data shows that the first half of this year to fly the active users of the QQ active users less than 12%. Ai Media Consulting CEO Zhang pointed out that now the letter is a bit of a lake of the feeling, the user churn rate is very high, active degree is also falling. In his view, the biggest flaw of the telecom operators ' IM is "plan is not as fast as change", and can not adapt to the mobile internet rhythm in flight. Definable communications Industry Consulting director Zeng, a 0-point research Consulting Group, also said that operators entering the industry were more of a placeholder for strategic intent, but lacked the support of value-added models.

Not only to fly a letter, before China Unicom has launched a Super faith, the launch of the Sky Wing live, but also fell into the embarrassment of wool, from the Internet, the substitution of products greatly squeezed the space of these products, the carrier SMS, MMS profit. In fact, with the increasingly challenging social instant messaging software such as rice chats and micro-letters, the three operators are developing voice chat tools. China Mobile, "flying chat", Chinese telecom "Wing chat", "wo Friends" are challenged. China Telecom officials have said that if China Telecom does not do wing chat, micro-letters will be the life of the text. In fact, operators do instant messaging, with inherent network advantages, at least can reduce the cost of data traffic. But when the WiFi cheong, the flow rate of a large drop in the case, it seems that this is not the threshold. And the letter is also trying to get through with other operators, the first half of this year's new letter to Unicom and Telecom mobile phone users conditional open registration, which is regarded as a telecom operators of these new IM tools a counterattack. But before the Wolf has tiger competition situation, operators if not to point "killer", it is difficult to break the deadlock.

Low-key parasitic faction: Weibo letters, Ali, YY

Quiet but powerful.

Whether it is the traditional PC-side, or the emerging mobile end, it seems that Tencent's shadow can always be seen. With hundreds of millions of users of QQ is like a body covered with meat "host", the survival of the "parasitic" often do not worry about eating and drinking, carefree. It turns out that whoever has mastered the Internet portal, who is the king of a certain field, Tencent can do it, others can do the same.

September 21 this year, Sina Weibo launched a new version, careful users can see that the new version of Sina Weibo features to strengthen the user's private communication between the letters tools, users can chat like QQ using Sina Weibo letters for instant conversation. In addition, according to internet sources before the explosion, Sina secretly developed projects-the micro-number is ready to enter the internal testing phase. It is reported that the micro-code similar to QQ number, user login Micro Bo only need to enter the micro and password can log in, and in addition to the weibo.com after the number can be directly to the other side micro Bo.

In addition to Sina can take advantage of the huge microblogging users "to cash out," another powerful tool has to say, it is Alibaba's instant messaging platform Ali. June 2009, Ali officially involved in the Internet advertising market, this is Ali since the integration of Tradelink, Taobao Wang Wang brand, for the first time involved in the operation of the user commercialization. Today, Ali is "one of the three world," according to the report, the first half of this year, Ali 150 million of the monthly coverage of the number of instant messaging software second.

Weibo and E-commerce, nature is a good Internet portal, and in the huge game world, yy is the king. According to the data provided by the consultation, as early as 2011, YY will occupy the domestic online voice group chat market share of 84.2%, this early parasitic in the game group chat software, now has its nearly tens of thousands of users successfully transferred to YY music above, and will go to Nasdaq listing financing. Can imagine, if YY really listed financing success, then prepared to buy 150 million dollars yy not fruit Tencent, what is the taste of the heart?