Nielsen survey: China's consumer confidence index hit 2-year high in 3 quarter

Source: Internet
Author: User
Keywords China consumer Nielsen confidence China
Tags consumer consumer confidence consumer demand consumers consumption continued demand financial
China's consumer confidence index rose from 95 to 101 in the third quarter as consumers increased revenue expectations and job confidence, the latest Nielsen survey, released at a seminar on "Consumer demand growth and consumption structure upgrades", held here 28th, October 28 (Feng Gao Yizhe), Xinhua.  is the highest level since 2007 years. Confidence in Chinese consumers fell to their lowest level in recent years in the first quarter of this year and rebounded in the second quarter, according to Nielsen's investigation, which was affected by the financial crisis.  The survey found that Chinese consumer confidence continued to pick up in the third quarter, with one or two-tier cities showing 102 and 104 per cent of consumer confidence, with the largest increase in consumer confidence in the Midwest and second-tier consumers, which rose 8 to 100 and 15 to 104. Surveys show that the rebound in consumer confidence is mainly due to improved local employment prospects and good expectations for the outlook for personal income. Nearly 60% (57%) of western China's consumers see local employment prospects as "better or better", a percentage increase of 14% from the second quarter.  Second-tier city consumers have seen the most significant changes in local employment prospects over the next 12 months, with a "better or better" ratio of 55%, up 22% from the first quarter. Chinese urban consumers have a better view of their personal income over the next 12 months.  Nearly 60% of consumers think the future will be "better" or "very good", a 12% increase from the second quarter. While Chinese consumers are increasingly optimistic about personal income and job prospects, respondents remain cautious when asked about spending intentions for the next 12 months, the survey showed. Consumers continue to maintain a high level of price sensitivity by continuing their spending habits in response to the crisis.  Consumer spending will be relatively strong in the east and first tier cities, at 48% and 51% respectively. Globally, the biggest increase in consumer confidence is in Hong Kong, followed by South Korea and Brazil, compared with the second quarter.  The global and US consumer confidence index rose by 4 points. It is understood that the Nielsen consumer Confidence Index survey is the largest in its kind of research and is conducted quarterly. Globally, the survey covers 30,645 consumers in 54 countries and regions. In China, the survey covers 3,400 consumers in all levels of cities, including townships. The survey was conducted from August 12 to September 3, including online visits, telephone interviews and household surveys.
Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.