On the content construction of enterprise website

Absrtact: With the development of E-commerce, more and more enterprises have their own web site, but look at the Internet's corporate website situation, the enterprise site really do not have a few. In fact, because the enterprise site relative to other sites, simple structure, less information

With the development of E-commerce, more and more enterprises have their own web site, but look at the Internet's corporate website situation, the enterprise site really do not have a few. In fact, because the company's website relative to other sites, simple structure, less information, according to the truth, optimization of the difficulty is not high. So how do you do that?

At the beginning of last year, content for the king, outside the chain for the Emperor This claim is also in the field of SEO is booming, but with the search engine algorithm changes, this claim is gradually abandoned, especially in the green Luo, outside the chain of judgment standards, who dare to clap his chest to say outside the chain for the emperor? On the contrary, the content is king this point, Still got the webmaster's affirmation. Of course, if the outer chain can be done naturally, the effect of the chain is still very obvious. In the following article, the author will be with you to analyze the natural chain of construction methods. In this article, mainly talk about the enterprise website content Construction skills.

In the Enterprise website SEO operation, the most annoying is undoubtedly the content construction. For example, the product page, in the peer, often the same parameters of thousands of products, it will inevitably lead to the content of repeated situations, search engines feel that there is no freshness, which means that the site to face the problem of the inclusion of difficulties. So how to build the content of the corporate Web site?

First, in the product page, the product name as a single page title, and then upload a few pictures, this casually deal with the content of the Update method is a lot of corporate web site practices. In fact, such a page quality is very low, even if the search engine included in the later will be deleted. In this case, we can according to the characteristics of the product, the product detailed analysis, the advantages of performance and so on. For example, the author recently optimized the case page of the Enterprise website, we can find that the author gave the page under the detailed description of each case, there are detailed advantages of the description, therefore, the page is very good.

Second, the sharing of technical articles, each corporate website will have their own keywords, such as the website construction Industry Enterprise site, then we can share some of the site on the site construction of technical documents. This type of article because it is relatively fresh, in line with the appetite of search engines, and for users with website construction needs, the value of these articles is also very high.

Third, through the customer questions to carry on the website content construction, the successful network marketing is altogether wins, if the website can help the customer to solve the question, then the customer will choose us. Therefore, we can collect the questions that the customer may have, then write the relevant articles in the website to solve the problem. For example website construction Industry Enterprise website can write to make a website how much money, website construction process is how?

Four, show some successful transaction information, such as the author's website Construction Enterprise website, when the company signed a more representative project, the author will be in the website news dynamic one column use their own language to do a detailed overview. In this way, the site can contribute to a high-quality original article, and gave customers a higher degree of credibility, and security.

Search engine in the past year to now constantly in the suppression of the chain, to combat the chain, which means that the quality of Baidu's attention to the content, you can see the launch of the Spark program at the beginning of the year is also a step closer, I believe the next step to upgrade the algorithm, estimates are the original content Since Baidu's need for original content is getting higher, why don't we cater to it?