On the cultural differences between Chinese and American SNS

by Kayla

After reading the 2010 CIC related to the SNS Industry report, we have to lament the recent development of China's SNS fever. Chinese SNS Culture has followed the American SNS culture to some extent, but what difference does the two have? What are the characteristics of SNS in China compared to American SNS?

The difference between breadth and depth:

With Facebook, the United States will not have a second network of social networks to contend with. With the rapid development of Facebook, SNS website Friendster earlier than Facebook has gradually declined. Similarly, Twitter did not appear second to Twitter, and Foursquare only had the location to do its own SNS. Looking at the Chinese network market, it is the competition scene of the Changjiang behind. In the social networking module, there are people and happy two that occupy major market share. Video class site module, Youku, cool 6, potatoes and so on a group of video network competition is also a wave of peat. The United States network culture and SNS culture, competition is to enter the market time and enter the market when the eye-grabbing degree. And the Chinese network market, than is who can continue to make the cake, whose service can better meet the needs of users of the network.

The difference of market demand:

The American SNS pays attention to is the real exchange and the friend interaction, but the Chinese SNS mainly takes the virtual game as the guide. Chinese network users busy work, like the usual sneak out to play the Web games easy. Therefore, along with the stealing vegetables, competition for parking games heat upgrades, as well as Constellation, the first impression, such as the popularity of small applications, happy NET also in the SNS sector is booming. The difference is that Facebook is not a web game as the main focus, but more attention to friends event invitations, status reviews and so on the development of human use.

The difference between virtual and real:

Facebook had a massive upgrade of privacy rights on the platform 1 months ago, designed to protect user privacy and create a better and more authentic experience environment for users. But China SNS can not be separated from virtual objects and virtual characters. such as Renren in 2010 the development of the virtual user upgrade platform, micro-blog virtual fans to buy, as well as the earlier QQ space of the virtual currency and so on. Chinese Internet users tend to look for another self in the online world, buy a big house on a virtual platform, and buy a famous car to meet their dreams that are difficult to achieve.

The combination of SNS and commerce in China:

Taobao development of the Amoy Lake is a very classic example. Amoy Rivers and lakes pay more attention to the development of common interests of netizens, for them to create a mutual share purchase experience, buy messages, sun Baby platform. Of course, this platform is still closely linked with Taobao, unknowingly promoted the development of Taobao.

Marketing and SNS in China:

China SNS reprint for netizens, especially white-collar users to provide a miniature window, to understand the interesting events around, know the latest developments abroad, casually turned a paste into a very special SNS channel. But many smart brands use reprint as a special channel for marketing. Careful observation, reprint function is essentially a good virus marketing tool, brand to use this channel to publish their latest product information, activity forecast, if done interesting, will get the reprint spread of netizens. Another marketing channel is brand-implanted SNS, such as the use of the product as a virtual gift for users between the gifts, such as the implantation of SNS games not only improve the brand awareness also increased the fun of the game.

2009 Happy NET Hot, 2010 Micro Bo but completely covered the bright net, China's SNS in recent years the development of unusually hot, the major platform competition is also very fierce. What will be popular in 2011? Let's wait and see.

Original address: http://www.seeisee.com/index.php/2010/07/30/p2807