On the eco-industrial chain of network shopping

Recently, after China formally introduced Group buying mode, the group purchase site appeared more and more, the growth was in the form of explosion, less than a year, has been from the Hundred Group War to the Thousand Regiment war. Related personage analysis, the reason that buys a website to expand rapidly is not only the strong local cottage culture, H also includes the Chinese service industry's internet demand drive. Because young online consumer groups for cost-effective consumption and business demand for marketing, resulting in the industry's growth so fast. It can be said that in the group buy eco-industrial chain, businesses, group buying sites, consumers, VCs, group buying navigation sites, have played a role, but the parties in the interests of group buying dispute has not stopped.

Group Buy Ecological Circle-some things on the internet map

Businesses

Features look for new discount promotion platform, mixed

Typical life services, physical business companies

The merchant has already taken the group buying website as its commercial activity, the discount promotion platform. Business between the mixed, the quality is very different, especially in the two or three-line city, the number of compliance business. The ideal situation is: The business is not only effective advertising promotion, while this single group buying business also earn money, not lose money. Because, if the purpose of advertising is too strong, and lead to buy a list of losses, then the merchant will certainly look for compensation and balance from other places, which is why often appear in the shop to buy items of vegetables, service shrinkage and other irregular behavior. Only to ensure the reasonable profit of the purchase, to enable businesses and customers to benefit from, do not damage the enthusiasm of the business, as well as the user's group purchase experience.

Group Purchase website

Features discount promotional platform, local life service platform, vicious competition, mixed

Typical handle NET, American group NET, glutinous Rice net, go where net buys etc.

To local businesses online business activities to provide a line of discount to promote the platform, coverage is broader, but how to help businesses improve the conversion rate of consumption is the key. Group buying site for business qualification audit and monitoring can be done in place, often become a number of group buy site complaints frequent root causes. But now because the number of group buying sites, also showing the same as the rich and varied situation, so there are often group buying site fraud business incidents, businesses and group buying sites to jointly defraud consumer events and so on. Group buying sites should allow the group to buy and sell to avoid becoming a business, and should be sustainable. This is the test of how to buy the site in cooperation with the merchants, paving the way for businesses.

Consumers

Characteristics of quick-success, blind, impulsive and rational contradictions

Typical students, white-collar, etc.

More and more consumers are not willing to pay high prices to buy products and services through the group buying platform, while consumers have the highest level of preference for group buying, because catering is a rigid demand. A part of the budget-minded consumers focus on saving all living expenses through group buying, but this part of the crowd also let group buying site and business headaches, because they are accustomed to buy the form of goods, unwilling to the positive price to the business consumption, but look forward to the next similar products low-cost buy. Another consumer is to try the new experience through group buying, the site is not sticky, so the business can provide quality and affordable services, is its ability to be transformed into the key to old customers.

VCs VC

The characteristics of the fuel, cautious blind, follow the serious

Typical Jinsha River Ventures, Sequoia Capital, Kai Peng Hua Ying, etc.

VCs have always been a double-edged sword. Wind investment helped push the development of the group buying site, is currently accused of burning money serious purchase site once lost the support of the wind, will be broken down the capital chain. But initially, only a few VCs have seen the group buying mode and active participation, more VCs are just watching. With the group buying site in China after the hot, there are more and more VCs participate in, of course, also exacerbated the competition between group buying sites.

Group Buy Navigation website

Characteristics of the aggregation platform, to help group purchase site traffic

Typical group 800, 360 group buy open platform, etc.

Although Chinese netizens useful navigation site to enter the site, rather than the habit of tapping the web site, but the situation of group buy navigation site is not good, group buy navigation site has begun to the fittest. First of all, individual group buy navigation site to survive the decline, because last year, the number of group purchase site, really well-known group purchase site is still relatively few, group buying navigation site came into being, currently only regiment 800 do well. But with the survival of the survival of the site, the number of group purchase site reduction, strength Group purchase site with the brand effect of the increasing, navigation site guidance flow effect is also reduced, the future of individual group buying navigation site will be difficult to survive. Second, such as 360 group to open the platform, such as the strength of the site's navigation site can win the survival and development opportunities.