Own stage, free dance

This morning, vice president of Alibaba, Taobao responsible Language Yan released 2013 to 2014 Taobao annual strategy, will be the future of Taobao's overall core strategy named "their own stage, freedom of Dance", the move attracted a large number of Taobao sellers and electric business entrepreneur's vision, the full speech is also on the network has been reproduced repeatedly, Everyone is very concerned about the active millions of small and medium sellers platform, will be introduced what kind of new measures, individual sellers will be Taobao to where to take.

2013 is the first ten years of Taobao, in the past 10 years of e-commerce development in China, Taobao is undoubtedly the development of e-commerce in China, the impact of the big platform, then, as the next 10 years of the beginning, 2013-2014, how will taobao change?

Strategically speaking Yan says: "I remember Professor Zeng once gave us strategy lessons, and we all asked him what the strategy was." He said that the strategy is to decide what you don't do, not what you want to do, because you have to do a lot of things, you have to decide one thing not to do is difficult. Alibaba can go to today, but also we know that we do not do anything except e-commerce, we all things around e-commerce do, so we do not play games, that even if we can make more money we do not do. In fact, we want to survive in Taobao today is to the firm, is to think about what they do not do, even if he earns more money also do not, this is very crucial. This may for the next ten years, in this Taobao inside this sea swimming inside, you have to be able to find their own blue sea, the most important key is to adhere to their own positioning, this is crucial. ”

Can be seen, the future Taobao sellers in development, must remember two key words-"simple" and "positioning."

The so-called simple, is to find their own advantages, as the language Yan mentioned Zeng said: Decide what you do not do, rather than say you do something to do. From a strategic point of view, it is much more important to know that you are "nothing" than you are. In this time, flow and so on the fragmentation of the era, focus on their own strengths to focus on their own strengths, there is no doubt than to disperse the energy to do all the more effective way, only to put their own strengths together in order to create a breakthrough at a certain point. This is also Taobao sellers strategy of "minimalism."

The so-called positioning, positioning is now a very important business concept, for a seller, whether to do is the consumer, or consumer-to-consumer, the positioning of their products, as well as the positioning of their customers, will be more accurate and effective, the more accurate more accurately in a piece of the Red Sea in the electricity market to find their own blue ocean. According to the data published by Yan Yan, the search for long term PV in May 2013 compared to the same period last year up 9.4%, and high-frequency words are down 6.4%, low-frequency words up 3.5%, from the long word, low-frequency words rise this trend, we can basically get such a judgment--on Taobao, User needs are more diverse and more accurate. User demand diversification and accuracy of the rise, which also requires the seller in order to find their potential customers will be in the product strategy positioning more accurate, only so that in a large user groups, to find their own users.

From Ali's strategic level of thinking, can see the efficient implementation of Taobao strategy, will rely on a large group of sellers to participate, which will require more rights and space Taobao return to the seller, so that sellers get more space to display. In this regard, Taobao's guiding ideology for-"untie" and "Help."

On the "untie", said Yan, 13 and 14 Taobao work, "out of control" is an important key word Taobao operation strategy, Taobao's so-called runaway is a "untie" one, that is, Taobao to learn to lose control, let the market itself to digest and judge, rather than all the flow and rules tightly clutched in the hand. To let sellers get more adjustment and display space, really do Taobao slogan said "own stage, free dance", in addition to "untie" is not enough, but also need "help." Then, the seller will get what from Taobao official "help", in short, Taobao official "help" will be the table now, in the future, Taobao will open more data and tools to sellers, so that Taobao sellers in the operation can get more effective solutions. --"Then we want to say, Taobao what we do today, we should support, support all the sellers can use his wisdom to do these things." ”

From the angle of "untie", Taobao will launch the main measures for: 1, "Amoy font" 2, to solve the anti-theft map, 3, the optimization of the classification of goods, 4, the contract of the transaction.

From the "Help" point of view, Taobao's important measures are: 1, Open Data, 2, the support of personalized sellers, 3, thoroughly open the seller to reach the buyer's channel; 4, regularly released some of the data Taobao.

This kind of action from Taobao is not difficult to see, in the future, the practice of good internal strength will be Taobao sellers an important direction, anti-theft map solutions, so that the seller of the picture optimization has a greater enthusiasm, which will give birth to a series of pictures in the design and optimization of the more good sellers. Before this, Taobao on the picture because the cost of theft is lower, greatly hit a lot of sellers in the picture on the continued optimization of the enthusiasm, but also make the picture on the same quality Taobao serious, greatly affected the user experience of Taobao.

And the introduction of Amoy font size, as well as in the policy of personalized sellers support, also in line with the concept of Taobao has been a long time-"small and Beautiful", Amoy font will be enhanced Taobao store brand attributes, and the support of personalized sellers, but also let a lot of products in a way to do more excellent sellers get the chance to stand out. How does the electric dealer make the brand? This is a large number of electrical business businessmen have been very concerned about the issue, as the 2013 annual conference of the theme of the "Product", but also out of the interpretation of this issue. Paide firmly believe that the Chinese business brand Wave has come, with the rise of China's consumption power, behind the emergence of different cities, different levels of GDP, different consumer demand for the rise and differences, and this is behind the rise of the Internet. With the Internet Information access threshold, the threshold of brand rise is also declining. China also has the industry conditions and the opportunity to reverse the birth and upgrade of the brand.

Yan Yan's speech, revealed some Taobao strategy, can be seen, Taobao hope that their sellers will focus more on products and customers, rather than traffic and marketing, as far as possible to return to the business itself. Sellers in making changes at the same time, Taobao will be in the tools and data and so on, give the seller a certain help. This is for those who focus on the product and the internal strength of Taobao Sellers, is a great good news, then, this means: Taobao, do not spell capital, do not spell Dad era has come, and have a good product but no flow of small sellers, new sellers will also have the opportunity to take advantage of this Taobao change the opportunity to rise rapidly?