"Participatory sense: Millet Word-of-mouth Marketing Internal Handbook" sentiment

Absrtact: These days in See the founder of the Millet Li Vanchang wrote the "sense of participation: Millet Word-of-mouth Marketing Internal Handbook," a book, is going to write a report, welcome everyone after reading back to Exchange. The title of Lei's manuscript was somewhat large, stemming from the Lei of the book

These days in watching Millet co-founder Li Vanchang wrote the "sense of participation: Millet Word-of-mouth Marketing Internal Handbook," a book, is going to write a report, welcome everyone after reading back to Exchange.

Lei's manuscript.

The title of the article is somewhat large, stemming from the book's Lei manuscripts on internet thinking. The original artwork is as follows:

The reason why the manuscript began to say the product version, because blues in the YY voice product team experience, there is a story about YY founder Lee Colling.

In the YY voice to do the product, I to YY founder Lee Colling about making products of the point of view, is that he is in the study of products, the special emphasis to focus on products as a child, is from the current product back to the original appearance, that is, the first version of the product release, is to meet the user which one of the core needs, products as a child what it looks like?

When I heard Lee Colling this view, my first reaction is that this man is worthy of the People's University philosophy department graduate. Three famous philosophical propositions: Who I am, where I come from, where I go.

On the product, what is this product? Where does the product come from, and what is the initial core requirement? What's the direction of the future?

Product Release: The user's doubts

More coincidentally, in the micro-signal backstage, a very thoughtful friend-Xiao fat his father, raised the following question:

As an ordinary user, I still feel that most upgrades are at least without my perceived benefits, large to windows,office, as well as my professional software for work, small to Android version of mobile phones, app updates, except for every upgrade that might require a bit more hardware. Software may be able to solve many problems from scratch, but the perceived advantages of their upgrades are too little. In addition to some games because of the upgrade has a new level, I almost rarely take the initiative to upgrade. So many times the feeling of escalation is a blind toss.

Many products allow users to not feel the benefits of version upgrades, from the lack of clear sources of demand, from users. I also often discuss with peers, on time issued version is the basic responsibility of product managers, ask yourself:

What does each version mean? The release version and does not send the version, the user has perceived how many? (necessarily some is the user cannot perceive, here does not have a dead alley) to send the version and does not send the version, the product data has no change?

The version development mode of Millet MIUI

Millet MIUI version of the first version released on August 16, 2010, only 100 users, is a MIUI team from the Third-party forum "human Flesh" pull, with the user word of mouth, no penny ads, no traffic exchange, to August 16, 2011, MIUI released a full anniversary, there are 500,000 users.

These 500,000 users come from the core of Lei's summary of Internet thinking--word-of-mouth. Back to Lei's internet thinking manuscript, sorted as follows, the importance of word-of-mouth visibility.

Around the core concept of Word-of-mouth, millet MIUI research and development to build the "Orange Friday" Internet development model, core is the MIUI team in the Forum and user interaction, the system Weekly update, as shown in the following figure, every Friday integrated development version, user upgrade experience, and in the MIUI forum to vote, generate "four-grid experience report", This is the most direct evaluation of the product from the user.