Pcaas Cloud computing applications that change personal computing

Cloud computing is a hot topic in the IT industry, where enterprise users can purchase the required functionality through software as a service (SaaS), depending on their actual needs, or simply put the server in a variety of clouds (IaaS) and flexibly purchase various IT resources according to demand. Cloud computing is also affecting the general consumer of the information life, people commonly used email, meager is the category of cloud computing services.

This trend is developing, if all applications are in the cloud, then is there any need for networked computers to adopt complex operating systems and configurations? Or is there a need for a PC notebook computer with a huge operating system?

The once-thriving netbook seems to have been aimed at this, but without the expected success, it is surprising that the rise of tablet computers, represented by the ipad, has had a huge impact on laptops. Comparing the failure of netbooks with the success of the ipad, it turns out that the difference lies in reducing the threshold for ordinary consumers to reach and use the Internet.

The high threshold of the traditional personal computing environment

The value of the computer is to provide users with a good computing environment, applications and data are run and saved on the computer. However, for most users, the use of PC Internet access has a certain threshold.

One is to buy the threshold. Consumers must compare and select different configurations and brands of computers, then choose to purchase channels, and then apply for broadband access. For the average consumer, it's very difficult to figure this out.

The second is to use the threshold. Windows and other operating systems require constant learning, but if people's needs are realized through the Internet and cloud computing, then the operating system is irrelevant. One of the reasons the netbook has been defeated by the ipad is that the ipad makes the operating system no longer important, and users see only interesting apps.

Third, the maintenance threshold. Computer users often need to update, HDD collation, start-up optimization, and so on, all this is very cumbersome. For those accustomed to using cloud computing and the internet for Internet, chat, video, meager, and communication, there is little need for similar maintenance.

PC as a service

As with SaaS (software as a service), Pcaas service providers provide SaaS as well as Internet access and terminal equipment. Access terminals no longer need windows as a complex operating system, as long as access to the Internet to access the cloud. In addition, Pcaas has many new features compared to the traditional PC access to the Internet.

First of all, Pcaas brings in the business model of buying on demand. The essence of cloud computing is to buy on demand, users need not buy PCs, broadband and application software, can directly to Pcaas operators ordering standardized services, including access terminals and bundled broadband access services. Generally speaking, people usually use the Internet free of charge, but the operators can release the specific application in the cloud for customers to choose to buy. For example MSOffice, users can buy only one day of use rights. Because all applications are centrally managed, operators can manage the application of any one user.

The second is the centrally managed maintenance model. Unlike the netbook, Pcaas user's authentication information, desktop information and selected application information are all on the server side, after the user starts the terminal, its personalized desktop will be downloaded to the terminal through the network. So Pcaas access terminals only need to be able to ensure that the Internet can be maintained by the operator for all.

Third, one-stop service mode. Pcaas provides users with a unified service interface, whether they encounter hardware problems or software problems, can be Pcaas operators to seek help. In fact, Pcaas originally than the traditional PC Internet problems, the probability of low, so operators can use very low cost to protect one-stop after-sales service.

At present, Pcaas market is still in the pioneering stage, Ericsson keenly discovered the market prospect of this cloud service, in 2010 to India Novatium Company invested, Novatium is the Pcaas of large-scale application of the pioneer of practice. At the 2011 GSM conference in Barcelona, Novatium and Ericsson's Pcaas solution became the focus of many operators. After that, Google also launched the Pcaas product Chromebook, further proof that Pcaas is triggering a huge change in personal computing.

Pcaas target market and usage scenarios

The value of Pcaas is simplicity and maintenance-free, so the ideal target audience is people who don't know much about computer knowledge and need to use the Internet. In addition, there are many more scenes to use Pcaas to replace the traditional PC Internet.

For the government reception departments, banks, airports, hotels and other service providers, the need for the masses or customers to provide information inquiries terminal. Pcaas's centralized management and control is particularly suited to this public service scenario, which can order several terminals and services to the PCAAS operator and integrate relevant content and applications into Pcaas. The masses can be conveniently queried, while the service agencies are completely free from the headaches of maintenance problems.

In the education industry, the use of computer in schools is very inefficient. On the one hand, students need time to learn, on the other hand, students may be used to play games, do not have anything to do with learning, and schools and teachers can not manage and control. Pcaas Terminal is a simple and closed system, coupled with the centralized management mechanism, can greatly enhance the education industry information terminal availability and efficiency.

For the general enterprise, the use of Pcaas terminals to replace the computer, not only can achieve centralized management, there is no need to consider the maintenance of computers, upgrading problems. Theoretically, employees can log into their desktops on any Pcaas terminal provided by the enterprise and provide more convenience for mobile office.

Pcaas can also bring great convenience to ordinary consumers. As long as it is provided on the Internet applications, such as chat, send and receive mail, browsing the web, video, games, etc., Pcaas can be achieved. and the traditional PC access to the Internet, the difference is that the user access to the business, although from the Internet, but in fact, through the PCAAS operator summary and audit, even users can access to which web operators can be regulated, which eliminates the risk of the application and content by users inadvertently access. In this way, although there are restrictions on the suspicion of freedom, but usually pcaas operators are always willing to use the user's welcome applications into their own business, ordinary users are basically not aware of this inconvenience.

The significance of Pcaas to telecom operators

Starting last year, India's mainstream operators, BSNL, Airtel and MTNL, began collaborating with Novatium to provide PCAAS services bundled with broadband and one-stop services, with more than 70,000 subscribers in more than a year, and less than 1% per cent of the monthly wastage rate, while the usual broadband user churn could exceed 5 %。 In China, operators can also take advantage of the Pcaas solutions offered by Ericsson to get rid of simple plumbing roles and to tap into this new business model for great value.

First, operators can get new markets. Pcaas by lowering the threshold for customers to access and use the Internet, telecom operators can exploit markets that are different from traditional PC users. In addition, because of bundled broadband access, the target market for broadband services is no longer limited to computer users, thus speeding up broadband penetration.

The second is that operators can gain a higher degree of customer loyalty. At home, the loss rate of broadband access users is very high, because operators often only play the role of the pipeline, in the end of the value chain, it is easy to fall into the vicious price war. But Pcaas provides the Internet service, the user's information, data and files are stored in the operator's server, the user to change the operator's threshold is much higher.

The third is that the pipelines provided by operators can become intelligent. Pcaas can transform the operator's role into an aggregator of applications and content, no longer a simple conduit to the Internet, and help operators understand and manage the Internet business or applications users use, thus making more efficient use of traffic resources.

Finally, a platform for Cross-selling will be born. Operators to manage the customer's desktop, through the analysis of user behavior, customers can recommend specific applications. Ericsson's Pcaas program also includes an advertising service platform where operators can send targeted ads to clients ' desktops.

Summary

The value of cloud computing for businesses is no doubt, and high-speed Internet access and mobile Internet are also changing the lives of ordinary consumers. Pcaas is not only a catalyst for the general public to change their lives through the Internet, but also a means to create value for operators, helping operators to reverse the marginalization and pipelining of the Internet ecosystem.

(Responsible editor: Lu Guang)