Pinterest as a social favorite to analyze its development prospects

Nowadays, the foreign social network Pinterest (Chinese name: pushpin) becomes the newest social darling, by the entrepreneur and the capital market hot-won, since its inception, its development speed has been shocking, its user base to reach 11 million. But any industry has some of its own little secrets, this article reveals the Pinterest Mystery Veil, analysis of its unknown secret. Pinterest success is not accidental, the key lies in the future of E-commerce and social commerce vision.

The following is the article content:

We cannot assert that Pinteres does not help the business, and in some ways it can independently, especially in retailing, design and tourism. Did you know that Pinterest became the newest social darling? With about 11 million users, there are more than 10 reports on it every day:

How can Pinterest help you clean your room--to maintain marriage?

Pinterest can help you save money?

Mitt Romney's wife used Pinterest (small: Mitt Romney, American businessman, politician, one of the Republican candidates for the 2012 U.S. presidential election. )

About Pinterest

In the study, Pinterst is not familiar with, only a high school memory. High school locker doors often pasted with the newspaper, on top of their favorite things: Teen idol, sports star, fashion apparel, candy packaging and tropical environment. Put those pictures, sorted by category, posted online and voilà, this is your pinterert!

You can decorate the locker door for fun things, but only the people in the hall can see, how to show more people? Through sharing platform Pinterest can do, here is not invisible, simply click the "Pin It" button can upload to Pinterest.

Pinterest account Setup is relatively simple, you need to go to the site to apply. And can add a "pin it" button on your browser, click on any page of your Pin it button, from the page select the image you want to add can upload.

Pinterest Business

On the one hand, Pinterest received the favor of enterprises, on the other hand, by virtue of the advantages of excellent quality, more attracted users outside the enterprise. As of January 2012, the vast majority of Pinterest users had higher education (80% have a bachelor's degree or higher) in the Midwest, 25-44 years old and not women. Many consumer goods and retail companies describe Pinterest as "desserts".

Most users of Pinterest call themselves "desserts" because it brings them fun. and to "Advertise your hopes and dreams" in a simple way, The Washington Post columnist describes it.

Pinterest is more eye-catching than Google Plus,linkedin,youtube, according to Shareaholic data. If you are a retailer or a company that sells solid products, you can consider Pinterest for you with the flow, Starbucks and Mashable have used Pinterest to do the promotion.

In fact, the Pinterest brings is the expression of the revolution, long time we have to spend enough in the text, the so-called "there is a picture of the truth", the image of the intuitive and easy to spread the nature is difficult to replace. In-depth analysis of the picture business, you can foresee that around the picture, there will be more business cases in the future.

Pinterest is so popular with entrepreneurs and the capital market, the key lies in the future of E-commerce and social commerce vision. Social Commerce is the so-called social E-commerce or community e-commerce, simply speaking, through the social relationship between people to help users solve the problem of business shopping, using the Social method to solve commerce problems.

Facts not disclosed

However, Pinterest seems to have some things that are not made public, or that what you want to know is not answered in detail. Here are four points you need to be cautious about:

1. Pinterest Skirts Copyright law-does not mean that the picture (or you) is protected. ReadWriteWeb has published an article explaining how Pinterest uses Internet services to provide commercial law to protect itself. If you upload a picture that does not belong to yourself, it may cause infringement and assume responsibility. If the picture is yours, you can insert blocking code on your home page to prevent the image from being crawled.

2. Pinteres quietly closed affiliate program for profit. According to the Theatlantic website, the site used software called Skimlinks, which looked like a link that users posted to the site, but appended code to ensure that Pinterest were able to access credit and traffic data. If you have a affiliate program on your site, don't think it is through Pinterest marketing, the cost will not be given to you. Pinterest said it was not using skimlinks, but did not disclose how the site was profitable.

3. Beware of "shiny object" effect. Although the Pinterest wave sweeping the world, but does not mean that it is suitable for any type of enterprises, should more look at other marketing channels. If the use of Pinterest promotion effect is poor, it is likely to damage the product's brand image. So to the right remedy, not blind herd.

4. The value of addiction. Pinterest addiction may seem silly, but it is not a joke to compensate for the loss of productivity in the workplace caused by social media.

The above content is from Inc.com, the author of the Web Ad.vantage Web site President and CEO Hollis Thomases, to provide digital marketing and advertising services to create brand effects, Twitter marketing author, social media Marketing magazine special experts, ClickZ has not been a columnist since 2005.

The impact of Pinterest on the country

Beginning in May this year, the domestic class Pinterest website represents the heap candy and Mark's emergence to grow quickly. According to the webmaster home understanding, petal nets team already has 30 people around, on-line less than 1 months, the user already nearly 100,000, the current financing is communicating. But compared to the early start of the heap sugar network, there is a certain gap, the heap of sugar from this year has accumulated 300,000 quality users and a large number of high-quality content, each month to maintain laminatiion growth rate, is currently the largest based on the interest of the visual social networking site. In addition, according to the micro-blog users statistics, beginning in December, Pinterest station Sina Weibo connection number of petals 18,000 +, heap sugar 490,000 +, know the United States 1100+, fans still 1700+, spell fan, code map unknown, overall just, compared with the small fresh type of web sites and social e-commerce sites, As a result of imitation Pinterest Web site in the domestic growth time is relatively short, the site user base is not yet a good growth, such site users of the main entrance and the small fresh type of site has a lot of the same place, to micro-Bo and Baidu mainly, but also attracted some social e-commerce site users visit. (Third party data is for reference only)

Domestic imitation Pinterest and the birth of a number of social networks, according to incomplete statistics are: petals nets, pile sugar nets, muttering nets, spell fan, Mark, fans still, code Map network. February 27 Morning News, according to when the mobile Internet Business Department in charge of college revealed that Dangdang is likely in 2012 years to launch similar Pinterest products mobile phone application functions, to achieve the integration of network community and E-commerce.

Especially at this moment, the future of Pinterest-oriented Community shopping guide site will also become a trend.

The industry's view of Pinterest

Hudandan, vice president of the domestic Internet data monitoring and consulting agency, said that the social media model represented by Facebook and Twitter in the Web2.0 era is a kind of shallow communication with interpersonal relationship, with uneven information quality and greater interference. Pinterest is a social networking model based on a personal interest map, in which the content of the users ' interest is gathered and organized. It provides a model that allows users to actively contribute to quality content, a pattern that comes at a time when users are beginning to feel tired and tired of Facebook-represented social models, Pinterest even the fastest-growing web site to date.

The Pinterest model is more user-viscous than Facebook and Twitter. Because users are based on their inner interests, they are more likely to find empathy in communication, to build ' like-minded ' social relationships, which are radically different and more persistent than social networks based on classmates, co-workers, and friends.

Micro-Blog on the Pinterest of the extremely rich, small series to pick a few for everyone to watch:

1. Pinterest Service Web site who can win three points: 1. How to attract the core user group (UGC users) to build a shared drive and build appropriate incentive mechanisms. 2. Share pictures, find the picture itself is not a requirement, and how to solve the needs of subsequent users, in addition to discovering pictures and videos, the user needs to follow what needs to be considered. 3. How to integrate the needs of users and business models well.

2. The innovation of Pinterest products is the lowering of the threshold for information collection. In essence, the Pinterest class application is a continuation of the social bookmarking site, but the data object to be processed becomes the [picture], not the URL of the traditional social bookmark. This is an improvement in the socialization of information processing.

3. Pinterest in the United States as the main share map, because Twitter is not a map, not a threat. But China's scarf has a map, Pinterest will be it to curb it? Beauty is said to have been growing healthily, but the amount is still small. Pinterest with Twitter's content and style: P is fashion, social middle and professional is the engine. T to news and people's livelihood, the social top level and the media is the engine. P is more focused, lighter and more sensual than t.