Poly Hairdressing Force Overseas purchase is intended to rob the outlet

Abstract: In the United States encountered anonymously reported cosmetics by customs seized the incident, anonymous mail of the parties to the purchase of the United States and vice President Fei choice to face the media to clarify matters. Yesterday, Fei and the United States senior Vice President Liu Huipu accepted Tencent Technology exclusive

In the United States encountered anonymous cosmetics by customs seized the incident broke out, the client of the anonymous mail of the party poly U.S. quality procurement Vice President Fei choose to face the media clarification. Yesterday, Fei and the United States senior Vice President Liu Huipu to accept Tencent Technology exclusive interview, answered about the United States overseas purchase strategy and other issues.

January 6, a number of media received anonymous mail, said last September, Poly-mei excellent products for sale leave was Zhuhai customs investigation, leading to the seizure of Beijing warehouse. The United States responded that the explosion is a pure rumor.

On the same day, Fei also in micro-blog ridicule, "take advantage of high pay attention to do an advertisement, pull to Liu Huipu _ River Margo take a photo, welcome to visit the United States overseas purchase, duty-free shop price, the speed of arrival." ”

Fei (left), Liu Huipu (right)

Fei said overseas purchases, is also 2015 the main force point of the United States. Poly-Mei Excellent product CEO Chen Au said, "The speed of overseas business is the company's focus on supporting the direction of the force is very fierce, it will naturally offend some people." He said, "this year, the company in logistics and tax subsidies of 1 billion, but also to dominate overseas market." ”

A natural question is, what is the development of the overseas buying business of Poly-Mei excellent products? In senior vice President Liu Huipu, a short period of time in the United States excellent products overseas purchase business will not bring too much profit, but this is an important trend of the electrical quotient, poly-Mei excellent products must stand in the Tuyere.

First Test water Korea and Japan cosmetics market, become the first step of the United States to buy overseas.

Distribution of cross-border electricity dealers

2014 for the Cross-border electricity business, is like a helicopter generally rapid rise in a year, the government repeatedly introduced a good policy to make the industry's pioneers benefited.

Poly-Mei Excellent product also did not miss this opportunity, last June, Poly-Mei excellent products on the line of the Sea Amoy site overseas purchase, 3 months after the United States is in the home opened a separate channel.

Last December, Chen Au publicly disclosed plans for overseas purchases. "Top-speed duty-free shop" is the main model of the United States overseas purchase. Specifically, through the postal bonded mode, the United States will purchase goods abroad in Zhengzhou free trade zone, and then carry out quality inspection and sales.

Liu Huipu to Tencent Science and Technology said, Poly-Mei excellent products to stare at the cross-border electricity business is in early 2014: "There is a survey showed that a large number of consumers have no longer choose the network to buy cosmetics, but through their own travel or friends travel in large purchases of the way to buy foreign cosmetics directly. ”

This situation let the United States excellent products determined to eat this market.

According to the Shanghai Customs data show, the most important category of sea Amoy products are maternal and child supplies, food, cosmetics, luxury goods and other categories, including cosmetics growth is very strong.

But before the sea Amoy cosmetics mainly to purchase mainly, the drawbacks are many, the first is the transaction potential cost is high, followed by the consumer rights and interests are difficult to be protected. Liu Huipu to Tencent Technology, consumers want to be able to get the formal electric platform to intervene in the business, which also makes Poly-Mei excellent products overseas purchase business is easy to promote.

Liu Huipu to Tencent Technology, and the general purchasing compared to the advantages of good products poly, the first can be directly from the brand to take the goods, to avoid the link price increases, followed by the sales of the United States can also be in the brand to get a lower price.

Liu Huipu to Tencent Technology smile, there are purchasing or even directly in the top of the collection of goods, and then have to cover up a part of IP to solve the problem.

China's E-commerce Research Center recently released data show that 2013 China's overseas purchasing market transactions amounted to 76.7 billion yuan, up from 2012 year-on-year growth of 58.8%. By 2018, China's Cross-border online purchases will reach 35.6 million, a trillion-dollar scale.

This means that the United States overseas Amoy also has a lot of room for growth, Liu Huipu also to Tencent technology to show that cosmetics is just a part of the overseas strategy of Poly-Mei, in the future poly-Mei products will also intervene in more areas.