Product Manager can get a job in the movie industry.

Tencent movie + Internet Movie Entertainment











Internet giants fire all the way to the cultural industry: investment in the hundreds of billions of films, ordinary people can not invest in the future, you will play in the Tencent hand game role may be moved to the big screen.





Tencent, an empire of online social entertainment, will soon reach below the line. Movie Entertainment, as an online entertainment social play, is a huge fat, let Tencent coveted for a long time.





Tencent's most lucrative department Tencent Interactive Entertainment launched "Tencent Film +", the future plan to select 4-5 high-quality IP (copyright) for film development and expansion.





In fact, this is not Tencent's first foray into the film industry, the earlier Tencent low-key investment in Huayi and Atlas. And the big reason for this attention is that bat has all come into the film industry, Alibaba this March set up "Ali Pictures Company", and through the film and television to participate in the production of "The Old boy of the dragon over the river", "small times 3" and many other large productions; Baidu's Archie Arts and Crafts before soon also with Huayi film and television set up a joint venture.





users are everything





no matter black cat, White cat, can catch the mouse is a good cat.





compared to the advantages of three, strengths, Baidu's powerful search portal to meet the user's entertainment rigid demand has a unique advantage, Ali's electric quotient gene for the development and sale of film derivatives is its strengths. In the film and television industry, Ali will use their own electric quotient gene and the accumulation of user resources vigorously based on the film derivative and so on. Tencent's QQ and micro-letters occupy the mobile end and PC-side the largest social relationship chain, seems to have nothing to do with the film industry, but it is the huge user base and social relations chain, may be the film's early Choupai, capital, production, filming, distribution, later publicity, transmission path, There are disruptive changes in all aspects of business partitioning.





what does the social chain of hundreds of millions of people mean for the film industry?




The important point of the Internet spirit that
bat represents is to go central, viral transmission, strong interaction, and the film has been entertainment from the screen to the audience's one-way, central transmission path, the audience sitting in the theater for two hours, passively accept the director of the entire creative team of actors and other messages conveyed The director still plays the role of the exporter.





we can imagine, in the future, in your social group, friends in different regions will be able to discuss the film in the micro-letter group discussion, users can be in the circle of friends from the creation of the topic Circle, from a film idea and friends began to film creation and public shooting; QQ has more than 10 years of user accumulation of social products, with a lot of memories of users, even with the growth of users, even the QQ user behavior data, discourse system, key nodes for large data analysis, can also find many have a common memory selling points of creativity and ideas, And the trigger for film transmission, based on the chain of social relationships, is the most efficient way to spread all the means.





"from the movie" mode open to the central change in the past business model of the film industry





The latest data show that China's film and television industry revenue of 80% for the box office, while the remaining 10%-20% is copyright and peripheral derivatives, relative, foreign data are 30%, 30% and 40% respectively. Internet companies to join the film and television industry, not only will change the traditional film and television industry profit model, change the past marketing channels.





, such as the opening of new business model, opened a film of another business model, the past film investment risk is very high, in the industrialized production has long production today, we often see many film investors with idealistic feelings, the sale of property and other words reluctantly support the investment in the film.





in the future, the emerging business model will bring a variety of small cost-making films, like micro-blogging and other media platforms to the impact of traditional media and traditional journalists, in the future, from the film (temporarily used to address the word) will bring about a significant change in the existing film team.





The social change brought about by the film is in the field of cultural creation, the dissemination of the theme through the Internet will come from various social strata, all walks of life, everyone can create their own content and ideas, and rich participation will greatly enrich the current film market.





movie Internet: The film as a product





the spirit of the Internet is another key point is to do everything as a product, the user experience to achieve the ultimate. Its key lies in the user's habit of insight, need to dig into the use of characteristics, from the previous "configuration-oriented" transformation into a "consumption-oriented", the product value chain to the consumer side tilt, using the concept of the Internet, "user demand" as the leading.





Tencent Mutual Entertainment is known to use the "technology + content + platform" Interactive services to gather users, with classic games, literature, animation and film IP to connect users.





some time ago, the release of "death squads 3" during the film in a number of cinemas to give the audience hairy crabs gift coupons, put forward the concept of "Shadow +", the future of the film and fresh, catering and other services together.





future, the image can be integrated with other Internet service systems, such as Tencent can rely on micro-letter mobile phone call car services, scheduled flowers, meal, hotels, casual KTV and other services to form a closed loop.





with product thinking to do the movie, perhaps in the future, the film industry chain also appears to be called Product Manager position. The process of making films from Prophase Choupai, filming to later release is repackaged in a process of product development, such as requirements, speed, redundancy, open collaboration, innovation, etc.




Not long ago,
, the chairman of Yu Dong, said that the language of "future studios will all be bat" may not come true for years.





, author of the small-evil TMT field: White (id:xiaoxieliubai) qq:1825175521