Product photos how to shoot better

When we visit the official Apple website, we can see product photos, their effects beautiful and concise, through which we can see the most beautiful place, make the product look very eye-catching, in fact, these photos are very complex shooting process. The Verge website recently interviewed the photographer Peter Belanger, who has worked with Apple for many years. This belganer revealed the details of the part of the when taking photos of Apple products .

Blanger mentioned that Apple's pursuit of detail was extreme when we took pictures of products. Apple will provide him with sketches and presumably the type of photos needed. Blanger then worked with Apple's creative director to turn these operations into actual photographs. The process of filming is also full of the pursuit of detail, first need to put the product positioning, and then add the appropriate light. Because of the workmanship and material of Apple products and excellent, so the light shines on the product will be the perfect embodiment of the material. As shown in the photos below, Belanger uses sophisticated lighting and equipment to accurately capture the design of the product.

Blanger said: "First of all, I will choose a starting area, and then think about how the material can best describe, I need to control each surface, so as to the overall product of the most beautiful presentation." This is like using Photoshop, not all of the designs are in one layer, I will light as my layer, so can be adjusted individually to meet my needs. ”

Belanger says most of the work is done through cameras, but post-production is also important. Most of the photos were taken with Canon 5D Mark III, using'm lenses.