Put down "second screen" this obsession

Abstract: "Editor's note" This article author Janko Roettgers is Gigaom a 10 technical journalist with experience. He explained to us why "the second screen application" was misleading and how our so-called "second screen application" development should be changed. Recently I

"Editor's note" the author of this article, Janko Roettgers, is Gigaom a science journalist who worked in 10. He explained to us why "the second screen application" was misleading and how our so-called "second screen application" development should be changed.

A German friend of mine recently talked to me about the development of local television networks that are out of touch with mobile, partly because of local regulations and copyright management, but partly because they don't understand exactly how people use television.

"They talk about the second screen every day," he said, pulling out his cell phone from his pocket, "but that's my first screen." ”

The second screen application in the United States is already in full swing. TV programs have built their own apps, and TV-social start-ups are launching a variety of chat and check-in tools on the second screen. It was a success and a quick hang-but the concept of "second screen" was not only wrong in itself, but it was also very easy to mislead. It gives people the impression that the big screen of television is really the core of our lives-this is not true in the past, and will not be in the future.

Let's take a look at some data:
The old beauty belongs to the kind of people who watch TV more. Average Americans spend about 2.8 to 4.8 hours a day watching TV (data from Nielsen and the U.S. Bureau of Labor Statistics).

But a large part of that watch is low paying attention to content consumption, and producers should be very clear about this. For example, morning news, music channels and rolling headlines, people often spend their breakfast, cleaning, or doing what they love.

And with the further infiltration of technology into our lives, this situation will only intensify. Nowadays, people often check emails, brush tweets, chat and so on in the background of TV programs. Television itself has become the second screen, and important interactions often occur on mobile devices.

Of course, we can't deny that there are some must-see items on TV. The quality of the program we're chasing may allow users to stay out of the phone for 25-50 minutes, watch a movie with a loved one, or have a hot race.

But most television content is less important, and people are easily attracted to updates on social networks. So what does this mean for developers of second-screen apps?

First of all, put down the "second screen" this obsession, because you do not do the app for the second screen, but to grasp the trend of multiple screens.

Second, this means that apps should be better at achieving multiple-screen fusion. It's not that you can harass them anywhere, but rather leave it to the audience to choose what content to consume in what context. We can see this in the Xbox One app toolbar and opera's approach to television development.

Finally, and perhaps the most important thing: Don't be greedy. Don't try to build Twitter or Facebook on a second screen or whatever screen. The best apps should be apps that provide new functionality without disturbing users, and don't try to get around the user's screens.

Via:gigaom
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