Putting the cart before the horse

Absrtact: If the essence of the chain is to promote the site weight and keyword ranking that is wrong. If you are interested, please look down. Since the search engine to give links to a high value, the link is completely stale, but also become the site to try to improve their

If the essence of the chain is to promote the site weight and keyword ranking that is wrong. If you are interested, please look down.

Since the search engine to give links to a high value, the link is completely stale, but also become the site to try to improve their position in the search engine tool. Google believes that by the people linked to the site, it should be a good site, or how can there be so many like him? The more people like him, the higher the PR value, the greater the weight of the Web page. Making links to other sites can lead to more traffic. Since Google and other major search engines to the site's extensive links as a reference to the important factors, the more sites linked to you, your site ranked higher. At the same time, the quality of links is also an important factor in search engine considerations. Links are more advantageous in sites with high access than links to websites with less traffic. (from Baidu Encyclopedia of China and the development of the chain)

Do SEO friends to hear the most words is: "Content for the king, the chain for the emperor." I do not know who this sentence is first proposed, after the six-year search for the adjustment of the faucet, many friends have turned the chain for the emperor into a high-quality outside the chain, the definition of high quality outside the chain we say also more, in this I do not say much. We think that the goal of doing the site chain optimization is basically two: to enhance the weight of the site, improve the site keyword ranking.

Perhaps it is because of this so-called recognized effect, so to do outside the chain is roughly the direction of two ways: anchor text and pure URL (text and hyperlinks). This also and everyone said to enhance the site weight and keyword ranking corresponds. But is this really the case? If this is the case, we will not be in the webmaster site said what to do outside the chain is useless, because we have seen a form: the chain to have quality. So what is the quality of the chain? Maybe this high quality outside the chain everyone has a different view, who is wrong is not good to judge. Then I ask you what we do outside the chain of the essence of what?

If the essence of the chain is to promote the site weight and keyword ranking that is wrong. Why do we want to enhance the site weight and keyword rankings? Because we want to make our site more exposed to the search engine. Our site on the search engine to expose the purpose of what: to attract users to our website, may be a communication, may be consumption, may be to the offline cooperation to provide an entrance. So to do outside the chain is to let users come to our website, and then the next step of the exchange of discussion and even cooperation. Many friends in the construction of the site to pay attention to the chain or even pay attention to the quality of the chain, but you only completed one step, that is to attract users to your site. What do users get out of the Web? We have no content to provide to the user (metaphorically, high quality content, user needs, etc.). We have not really to communicate with users, have you ever thought about what users want to our site? So the author thinks: Create the content that the user needs, provide the service that the user wants is the key. We do a lot of time to consider the site is the sustainable development of the site, if we only want to do a traffic station, only to earn a small part of the profit, then I have nothing to say. If you want the website to go farther, hold the user. They don't care how your site is ranked, and they don't know what the rankings are related to the site. As long as you can provide the user needs, then these users will be long-term attention to our website. Because of long-term concern, he will also take advantage of our site to tell people around, including QQ friends. This in the intangible help us better publicity of the website, this word-of-mouth propaganda is the best outside the chain. Because we do the purpose of the chain is not to let more people visit our site?

We do the essence of the chain only one, to attract users to our website. The purpose of our website is only one: to form the communication between users to meet the needs of users. To give a simple example, let's take a look at this picture

We may already know this is Tencent QQ website keyword, is not let the people surprised, good, in addition to the brand other these words are not ranked, but why so good traffic? Because of the formation of the brand, we will only search Tencent, will only search QQ. We also think that hair outside the chain is to promote Baidu weight and keyword rankings? If yes, then I have nothing to say. I want to give you the idea is: outside the chain is just a means of publicity, just to put our website propaganda out. As for the way, as to how to send out the chain, we think slowly!