Raquara's growth

At the beginning of this year's La Cala occasion, LaCala Group Chairman and President Sun Taoran announced: In 2013, the turnover of La Cala used as a trillion yuan, serving more than 300 cities in China and expanded to more than 250,000 convenience stores.

These figures confirm the growth of La Cala. From the development of China's first remote bill payment platform, proposed online shopping, offline credit card payment concept, to enter the country convenience store, a partner of more than 200,000 convenience stores, to the receiving market, Lacala has taken steps Developed into a diversified group that now integrates payment, receipt, e-commerce and financial services. As Internet finance appears to the public in a seemingly explosive manner, concepts such as Big Data, O2O (online-to-offline) and virtual payments are flocking to various businesses At a time when Rakala, known as "China's largest convenience financial services company," is in a unique way to face the changing market - stick to the concept of card payment, and on this basis adhere to their own Business model, and superposition of innovative business models.

Do a firm "card faction"

"There are many users in La Cala, but our business is focused on paying." Dai Qijun, senior vice president of La Kala Group, recently told La Jara's "restraint" and " adhere to".

Other services LaCharra now undertakes, including O2O and offline e-commerce, all load more functionality based on existing payment terminals. With Dai Qijun's own words, is "to eat their own bowl of rice, do not go to see what others plate." It is understood that in 2014 Lacala Group plan there is such a: "Embracing the mobile Internet, to seize the phone's first screen." La Cala's dream is that in the mobile Internet era, everyone installed a cell phone Laqala the first screen La Cara use every day. That is a dream, but for La Cala, this is not a fantasy, but a real market planning.

In the field of mobile payment, Internet giants have started to push the concept of "virtual card" and "cardless payment" deeper and deeper into the public opinion. They always insisted that when paying for the bank card, La Kalala was asked about the media One of the most problematic questions is: Why is La Cala still insisting on paying with a card in the context that more people, especially young people, are beginning to prefer to accept and use "card-free" payment?

Lacala still insists on the idea of ​​payment. It is still very viable to swipe a card, or to pay for such an apparent payment for a chip card in the future, and we do not think it is something like what some public opinion said : It is over. "Daiqi Jun Faced with the same questions raised by the Economic Information Daily reporter, the answer was very firm. And this is not without foundation: According to the data released by the People's Bank of China, bank card transactions exceeded 420 trillion yuan in 2013, while online payment transactions were about 1.7 trillion yuan.

Daiqi Jun believes that from the truth, the payment is a very personal thing, unless a major change in business, or the already formed payment will be difficult to change. La Cara internal data also shows that La Cara user stickiness is very high, in 2007, La Ka La single-user credit card monthly repayment in more than 1700 yuan, and now the single-user credit card monthly repayment in more than 6,000 yuan. As you can imagine, the user base is expanding at the same time, the user's economic strength is also dramatically increased.

In addition, the payment is also related to the scene, different payment scenarios require different payment methods. For example, when buying fritters, the more convenient payment method is cash; buy large items, the more appropriate way is to swipe. Therefore, everyone is providing payment according to different payment scenarios, the goal is to provide both simple and convenient payment methods. Dai Daijun view, the best way to solve the shopping mall payment scene must be cash or La Cala. Therefore, for a long time to come, credit card payment will still be a mainstream one, so La Carat has been doing bank card-based payment based on bank accounts.

It is to see the market for "payment with a card" this payment method is still there is a strong unmet need, therefore, from LaCra mobile phone swipe card introduced until March this year launched LaCala mobile phone cash register, are Do more articles based on bank card.

"You can interpret the LaCala mobile phone swipe reader as a client equipped with a mobile phone APP through a piece of hardware so that the user can use the credit card to complete the payment, repayment and transfer business." To put it simply, the mobile swipe card reader is A carry-on super mobile banking. "Dai Qijun said that LaCala mobile phone swipe card is actually an extension of Lakala's offline terminal. It is a mobile payment tool built on the convenience store terminal and fully supports LaCala's convenience payment service , At the same time to meet the needs of users operating anywhere, anytime. This card reader is also very popular with the market, according to his disclosure, as of the end of 2013, the total handset credit card shipments reached more than 430 million units.

If the mobile phone swipe is targeted at individual users to enable them to complete the banking business on smart phones and meet their personal financial needs, then in March this year LaChala released in Shanghai, a new product - the goal of the mobile phone cash register Customer base is some merchants need to move the payment, especially some small and micro businesses. "A micro-merchant can receive payment via a mobile phone app plus a swipe card connected via Bluetooth. You can understand that this is a POS machine in the field of mobile payment, simple and efficient, mobile smart, and only needs 299 yuan. Dai Qijun said.

Since May 26, 2011 third-party payment license down so far, it has been three years. Prior to the overall third-party efforts in this market, POS merchants in China's stock market stood at 2.56 million POS machines with 3.34 million machines. After the third-party payment agencies entered the acquiring market, the number of POS merchants increased by over 7 million, and all these additional merchants belonged to small and micro enterprises. However, you will find that there are still many places that can not be swiped. The demand for micro and micro businesses that swipe 20,000 yuan a month is met, but what about a 1,500 yuan swank merchant every month? So let's innovate such a Business model. "Dai Qijun said that LaCala launched mobile phone cash register, low price, low threshold, for small and micro businesses. He believes that in the future there will be more new entrants in this market. Product prices and tariffs will be further lowered in fierce competition, which will fundamentally change the difficulty of credit card transactions.

As you can see, all the innovations in La Cala are based on bank cards. Raquel's top management has always believed that a bank card in your pocket does not matter, the market does not need to spend too much money, a lot of technology to erase the card, "cardless" and "go to the bank card "So far is a gimmick.

Offline business is not "out of thin air"

Online e-commerce dominate today, offline e-commerce is just a new term. E-commerce, one of La Cala's four business modules, is not the same as a typical online e-commerce business, but is another innovation of La Kala.

Dai Qijun said that La Kala's idea of ​​making offline electricity supplier is as simple as taking advantage of the information flow and logistics formed by the modern increasingly sophisticated e-commerce on the Internet. By using the real environment of a community store in 300 cities established by La Cala in China , So that shops can go to operate the goods on the Internet. The direction of offline e-commerce is not to put the offline stuff online to sell to the world, but based on location, based on community, based on acquaintances, the online stuff landing to these stores to sell. "At this stage we have done four preferential buying activities Saturday, the effect is very good, it now appears that this model should be established." Speaking of this sentence, Dai was very pleased.

La Cara this new business idea is not a moment can be formed. DAI Qi-jun said frankly: "In the early days, there were about 20,000 outlets in La Cala in the country, and at that time we wanted to try out the catalog sales business at the convenience store. At that time, we also had some application ideas, for example, when regular customers are shopping in convenience stores If the use of the Internet to provide some products, will not accept? However, due to the current system, technology and other restrictions, upstream and downstream conditions do not support, therefore, the idea did not practice early.

Nowadays, with the development of science and technology at this stage, the full support of technology and system for this kind of business is the coming of the era when La Kara opened the offline electricity supplier.

For e-commerce positioning line under the reason is based on La Kala previously laid the foundation line. Dai Qijun, referring to the online and offline comparison, believes that although more people are accustomed to online shopping in the future, people are still living in the real world. The key to the survival of a physical store is that it is not cheap and convenient to sell. Therefore, the use of an acquaintance economy, community-based entity-oriented promotion will have a stronger subscription power. At the same time, offline e-commerce is not a single independent existence, but with financial services, convenience and other living services superposition. "You can think of it as a value-added application for a convenience store and as a value-added part of a product's service." Dai said that the e-commerce business added a new category of service to stores that he cooperated with LaCala. Through this service, Store on the more an electronic shelf or a virtual second floor.

It is noteworthy that in the past two years, e-commerce has expanded rapidly from the previous period, a large number of homogenization, to enhance the degree of concentration stage, a large number of e-commerce has not yet risen has been closed down, e-commerce shuffle tide continued. In this regard, Dai Qijun that we ignore the development of e-commerce market has a very important training process, many companies are in the dawn of the moment. "LaCala is different from normal e-commerce and is offline e-commerce. In this respect, e-commerce is a superposition of La Cala and a self-service terminal upgrade that is not out of thin air."

Dai Qijun said that La Kala e-commerce also belongs to the commodity test phase. In the choice of goods, try to choose a big brand, choose good products, good prices, good logistics, "preferred, featured, ex-gratia" as a label. Finally Dai also said that at this stage La Kala still adhere to the main industry as the core, will not be directly open to the electricity market, will not eat a fat one. For example, La Cala do not consider self-built logistics within two years.

Use big data "Do what we can"

After nine years of development, Lacala's business scope has changed a lot since its establishment in 2005. In the fourth quarter of the development of the development of the current, in addition to offline e-commerce, mobile payment, receipt of the three main business lines, the fourth line of business LaCala Group, "Financial Services" has gradually surfaced.

La Kala at the beginning of this year's annual meeting, chairman and president of Sun Taoran has bluntly said that the real and Internet finance is precisely like companies such as La Kala. Dai Qi-jun full of hope and confidence, said: "Because in the past nine years, inside, Lacala has been serving tens of millions of individual users and hundreds of thousands of business users, we use the service to grow with them for nine years, of course, at We also own and own these users and big data in the process of service.We can really provide them with the financial services that meet their needs and we will open the financial services in 2014. "

Specific to how to do financial services, the concept of "big data" has flooded the moment, Lacala still maintained a unique calm and self-control, with Dai Qijun's words, is "to eat their own bowl of rice, do not go Look at other people's plate inside things. " He told reporters that "finance is a very big category, and we will grasp the principle of doing finance when we are doing what we can." Our user attributes are two types of people, one is the credit card holder, the other is the The second category is micro-micro-businesses and micro-micro-businesses, and our user attributes are loan services that will innovate some loan products to them. "

Speaking on the long-term vision of La Cara, Dai Qijun said: "First, to be an advocate and leader in convenient financial services, and we will continue to do so. This is our foundation. Second, to become the best Third-party payment companies, and thirdly, financial services companies that have a positive user experience and can create consumer value for their users.This vision was summed up in 2009 and has been going along that path to this day. "