Rising fresh electricity dealers to step up the layout

Abstract: Near the end of the year, and to the food sales season, the warming of the fresh electricity producers have also been stepping up the layout. Reporter investigation found that fighting again, in the site for the Blue Sea, competitors have said the money. According to the industry, the current participation in health

Near the end of the year, and to the food sales peak season, the warming of the fresh electricity producers are also stepping up the layout. Reporter investigation found that fighting again, in the territory of the Blue Sea competition, competitors have said "not bad money."

According to the industry, the current participation in the competition for fresh electricity companies can be broadly divided into three categories, such as Beijing-East, Cat, a shop, and so on, based on their own electric business platform into fresh business, another category, such as Wal-Mart, big run hair, Yong-hui supermarket, such as traditional retail enterprises, from the line of raw fresh stores into the electricity business; and then a kind of traditional logistics enterprises, Through the construction of cold chain logistics system to intervene in the fresh electricity business, the most typical is shun Fung.

The report of Guotai Securities Research Institute shows that compared with other categories, the current net purchase penetration rate of fresh food is only about 1%, still at a lower level, the future of fresh electricity manufacturers still have a larger space for development.

Big run hair Chairman Huangmingtong in an interview with reporters said: "Fresh business has a high degree of user stickiness, the success of fresh electricity manufacturers need to do first brand, do flow." ”

The "Burning Money" war continues. 6-year-old Tuo Tuo commune, smashed 100 million, but when it comes to profit, it's still a long way off, and it's always going to be "burning money." Jingdong Mall through its online channel advantage, the introduction of "menu Collection" and other patterns of pre-sale activities, to attract consumers attention; Kojia, general manager of the marketing department of Fei Niu, said, relying on The company will do a huge sums of money to build cold chain distribution system, professional global procurement, profitability issues will be temporarily put aside.

As far as the overall development level is concerned, the current development of fresh electricity dealers is still in its infancy. Wang Ruilin, deputy director of the China Electronic Commerce Association Mobile Commerce Expert Advisory Committee, believes that the next 3-5 years, fresh food will still be one of the most popular category in the electric business industry. Industry insiders said that in the multifaceted stage, the market competitors also have to do a sustained "burning money" preparation.