SARFT stop Internet TV integrated license

Currently, seven Internet TV integrated service licenses and 14 content service licenses have been issued

At the Third China Internet TV Conference in Tianjin, Luo Jianhui, director of the Network Audio-Visual Program Management Department of the State Press and Publication Administration of Light Industry and Television, reiterated the "closing letter" recently issued by the SAIC (full name "Offense Video on Termination of Termination of Internet TV Products Software download channel closing letter ") and explained the SARFT regulatory policies for Internet TV.

At the 3rd China Internet TV Conference held in Tianjin on July 4, Luo Jianhui, director of the State Administration of Press, Publication, Television and Television, Network Audiovisual Program Management, reiterated the "closing letter" recently issued by the SAIC (full name " Product letter of closure of the video software download channel ") and explained the SARFT regulatory policies for Internet TV. He said that the Internet TV integrated service license will no longer be issued, the content service license to allow the provincial radio and television institutions to apply for normal.

The existing licensee will benefit

Licensing and regulation have always been the threshold for the development of Internet TV. The millet box was once ordered to stop its service due to lack of licenses. All Internet TV channels should cooperate with the licensees to get started. In addition, the lawsuit of music and millet also caused iC NTV license to provide millet exclusive content resources owned by music.

According to the regulations, in the future, only TV and radio agencies authorized by the State Administration of Press, Publication, Radio, Film and Television can conduct Internet TV content platforms. One integrated service license will no longer be issued, content service license to encourage radio and television institutions above the provincial level to apply.

It is understood that at present SARFT issued seven Internet TV integrated business licenses and 14 content service licenses. Among them, seven Internet TV integration service agencies are CCTV International, Blockbuster, Hangzhou Hua Shu, Nanfang Media, Hunan TV Station, China Radio International and Central People's Broadcasting Station.

In addition to the above seven integrated licensing agencies, the 14 content service licenses also include seven pure content service licensees, namely the film and satellite channel production center, CUTV, Beijing TV station, Yunnan TV station, Shandong TV station, Hubei TV station Taiwan and Jiangsu Taiwan.

In the fusion network editor-in-chief Wu Chunyong view, the suspension of business integration license the impact on the industry is not large. "There are now seven licensees already enough, and the top few actually form a competitive landscape. In addition, there will not be more competitors for the existing licensees, which is good news "

Wu Chunyong believes that with more and more provincial TV stations applying for content service licenses, they will have more premium content, but the new problem they may face is how to standardize the future development of the existing content and broadcasting platforms, Make a good "rules of the game."

Internet TV content is strictly controlled

Luo Jianhui stressed that commercial websites can not self-build content platforms on Internet TV. "Equipment manufacturers, Internet sites may not set up an integrated platform and content platform, Internet TV content services, only to accept legitimate content.Commercial sites can participate in the content, to provide independent content platform copyright programs."

In content management, the contents of Internet TV broadcasted are consistent with those of traditional television broadcasts, with consistent management standards and consistent copyright protection principles. In terms of social responsibility, both traditional cable TV and Internet TV are only different in their business models and have no special character in fulfilling social media responsibilities.

As emphasized by Luo Jianhui, the form of Internet TV is a form of radio and television and must abide by the principles and spirit of laws and regulations governing radio and television.

In mid-June, the State Administration of Radio Film and Television issued a "Letter of Close" requesting the immediate rectification of "Lynx Magic Box" from China and "Little Red Internet STB" from BesTV. For the existing problems, the number responded that the company has sorted out the rectification, and restricted the downloading of third-party application stores by forceful notification offline and terminal upgrade to ensure the content security of Internet TV.

According to the "Operational Requirements for Holding Internet TV Licensing Institutions" (Circular 181), Internet terminal products that the licensor chooses to cooperate with shall not have other channels for accessing the Internet and shall not be connected with the relevant management systems and databases of network operation enterprises.

Analysis of the industry, SARFT sent a letter criticizing BesTV and China, is trying to bring the box market back on track. After this "Net Action", no matter it is a video website or an Internet TV manufacturer, the attachment to the only seven integrated service licensees will become higher and higher.

Written: Southern reporter Yu Yue