SEO practitioners should consider when receiving orders

Absrtact: Now do Web site optimization seoer is too much, just around the friends have more than 10 to do this business, not to mention on the internet which professional company or team. It is not surprising to think, after all, the number of sites is really too much, website optimization has

Now do site optimization seoer is too much, just around the friends have more than 10 to do this business, not to mention the network of which professional companies or teams. It is not surprising to think, after all, the number of websites is too much, website optimization has become an indispensable part of the network construction process, but with a large number of novice integration, another problem arises, is the price of the market disorder, many beginners blindly out of low price or commitment, the end of the task is very bad, slack, Finally make this industry smoke, so today I will talk to you and everyone in order to pay attention to what, lest the novice friend at a loss.

Look at each other's hardware first, and see how the customer site's optimization potential is:

A lot of times we fall into a misunderstanding that is the price of the order only to pay attention to the competitiveness of the keyword, this will be very one-sided, because the site as a key word carrier, hardware conditions, this aspect does not give the force you do not have the ideal effect. So in the acceptance of a list, do not blindly pricing, first of all, to see the other side of the basic situation of the site, the general situation under the old domain name or renewal time long site optimization will be less difficult. From this point of view, our pricing can be eased a little. Of course, this is only one aspect, I subdivided a bit in the observation of the other hardware conditions, should pay attention to the following points;

1 observation of the other site snapshots, included

2 from the quantity and quality of the customer site carefully analyzed outside the chain and the construction of the chain

3 use webmaster Tools to detect the situation of friend chain, observe whether there are irregularities

4 Open the inside of the site to see if there is a user experience or content optimization over the phenomenon

5 Check the same IP site under the situation, and look at the customer's server is stable, is often attacked

6 finally ask how often the latest content is updated

After the hardware of the other side of the test, next we will be based on the keyword competitive procedures for a reasonable assessment.

The study of key words should be done from three aspects, the first to see how the current keyword ranking, this is the most basic steps, I believe I do not have to repeat, as long as the other party's main keyword ranking is also ideal, then in this degree optimization problem is not, the second is to see how Baidu Index, which is the most direct experience of competition, The price of Index 100 and index 1W is obviously different, the third is to look at the direction of this keyword? A while ago, a client let me Do "model chest exhibition" the word, then searched the word index is about 200, but at that time the news about car models have repeatedly seen in newspapers, Estimation of the word in the future of the search will certainly be very large, so in the price when the appropriate elevation, the fact that I was right, now the word search volume has reached 2W, if also according to the index of 100 of the price, I was a big loss.

Then to the industry's main competitors analysis, analysis and optimization progress

Sometimes the customer site ranking is ideal, all aspects of hardware is also good, so this time should be quoted? Obviously not, a good ranking of the site to find you optimization, there must be a reason, this time you have to see how competitors in the same industry, last received a sleep pillow on the site, The main keyword ranking also can be, originally thought very simple can be completed, and later found that several major competitors in the industry is too strong, whether it is outside the chain of resources or content update frequency is unassailable, to defeat them must innovate the optimization method, improve efficiency. So in this respect, we should pay attention to the strength of the opponent is also the consideration of their own valuation.

For some of the details of the issue, the order should be considered as far as possible, not because of their negligence to the site optimization process caused trouble

Limitations of the optimization process: Sometimes you run into "sick" clients, he has limited your optimization skills and methods, and requires you to use a specific optimization method, just as a client will let me write a soft post, so that we may not be opposed to such customer requirements, but must be appropriate to change their pricing strategy.

Customer classification problem: Under normal circumstances, personal webmaster or team price slightly lower, after all, they do not have a lot of money reserves, if it is a company to do a single, then can be appropriately elevated some, as for why, we understand.

Optimization progress and completion of the quality: in the optimization, we will generally give 2-4 months of optimization time, so that it is more conducive to our work and can guarantee the final effect, but also have most customers to optimize the keyword to the search engine top three, In this way we judge the customer optimization time and quality can be appropriate to improve the cost of optimization.

Today said so much, just want to let more novice seo know the skills of orders, but also want to advise you can not blindly play price war, after all, the optimization effect must be fair to price, and only the stability of the market, we will have the opportunity to continue to develop.