Simple net: Man site redefine personalization

Today, simple text reading has long been unable to meet people's visual needs, this is a reading of the era, and Simple network CEO Ding Jun still believe that reading, especially text reading is the basic needs of people. If said beautiful, beautiful mito and so on the picture reading application occupies the female market most, that simple net launches the reference to be more like is the man's territory, for the man tailored personalized reading.

In the past year, if from the user download volume and active degree, refer to follow Flipboard, zite These two personalized reading field example has done more successful, by this foundation, Ding Jun now start to consider how each personalized reading behind the individual integration, " In addition to reading and thinking, each man is more interested in finding a partner to think about, a social organization platform based on reading interest------------cutt.com.

Initial transformation

In fact, the net had been established for 5 years prior to the introduction of the Mobile Internet domain in 2011. At that time Ding Jun had just come out of the position of Microsoft Consultant Director for his second venture in life, the beginning of the simple network positioning in the precision advertising marketing platform, but has not been very successful, now Ding Jun can frankly admit that the so-called precision advertising marketing is a paradox of the times, especially in the user of information has the initiative to choose the personalized era, This intermediary platform between advertisers and users will be quickly eliminated.

From the end of 2009, Ding Jun began to use the iphone to look at a variety of information, but found that in a large amount of information to find their content is a difficult problem, over time, he thought that other people may have the same reading needs, need a secretary attentive service. Therefore, from his expertise, based on the semantic analysis technology, through the computer algorithm for the content from the Internet to analyze and comb, and then according to the user points of interest to provide different content, refers to the embryonic beginning of the birth, and became a simple net the most important product.

Personalized Reading Highlights

Before the official launch of the reference, Jane nets more than 5,000 maintenance of micro-blog accounts, these accounts have their own different themes, like a point of interest in the information platform, almost all the thousands of effective fans. This is more like Ding Jun's "information gene technology" of a test, through the semantic analysis and recommendation technology, trying to create a personalized information filtering and discovery engine, from this can be analyzed by the "point of interest" of the information organization.

As a result, the reading from the beginning of the network is different from the traditional read tools, according to the user's interest, rather than the content source, and with the user point of interest changes, Ding Jun that, "No one can clearly know what they want, and express", if you can do to capture the interest of people analysis, Even a certain region, a certain age, a group of people down the precise positioning, to provide users with a series of personalized services, the value of reading began to reflect, "the internet to collect a wide range of information to organize the topic form into micro-media, to help you quickly and easily find the content you are interested in." Instead of looking for information in a haystack, you need to focus on what you're interested in. ”

More than 5,000 micro-blog accounts of the information gene technology test to gain a large number of initial users, and user-bound microblogging use refers to reading, in addition to the convenience of a key microblogging sharing, but also convenient to read from the user's public information for intelligent analysis, reading their interests, and automatically recommend to users really interested in the content. In this way, each user will have their own reading of the headline news, cover stories, really like a personalized magazine.

The simple net starts again

Ding Jun that it is based on "information gene technology", the most exciting and special place to distinguish from other traditional reading apps, the more users use, the more they read about the user's reading interest, and the more positive the user's feedback will be, which is the typical relationship between products and users in the mobile internet age, The reading has already been done, and this is particularly evident in the "preferences" function of the reference.

But just as Ku Wendong, a network CTO, thinks, "How strong is the need for personalized reading?" is a false proposition in itself. There is no contradiction between personalized reading and reading itself, and its goal is to make reading more simple, now everyone is doubtful about personalized reading, because of a large number of personalized information products, there is no personalized products show a unique ability, especially with Twitter, Facebook is a socially savvy product that doesn't have much of a personality.

Refer to follow Flipboard and zite, redefine "reading", but if this is just the case, Ding Jun and his net just made a stage valuable product, difficult to Mashable Follow, trap.it, google++ Spark such as the theme of the beginning to seek information consumption of personalized products to form beyond.

Ding Jun and Ku Wendong want to redefine personalization. In addition to refer to the existing information organization to continue to the Simple network platform, simple network of users to read the interests of subdivision, and at each subdivision point to regroup user interaction habits, from simply refer to the user's personalized recommendation, into the user and user recommendations, and at each point of interest to contact their preferences, will "read" and " Personalized "truly through, integrated into a reading interest as the basis of the social platform."