Sina Micro-Boda: Encourage the promotion of micro-bo real-name

Originally, Sina released its financial results for the third quarter of 2011, Charles Chao In a subsequent meeting of analysts, the said Sina Weibo would encourage users ' real-name real-name use and would increase its outreach to the three or four-line cities in the next quarter.

And when he talks about government regulation of microblogs, Chao said on the one hand, more and more government agencies have begun to pay attention to the role of Micro Bo, will be micro-blog as a platform for communication, but on the other hand, in order to resist the false news on Weibo, Sina will also encourage users to use the real-name system, and then micro-blog also targeted at Talent "launched the real-name registration system. In addition, Chao also revealed that Sina now has 300,000 of authenticated users (that is, plus "V" users), and certified "talent" users already have 800,000, it is expected to increase to 2 million users at the end of this year.

However, Chao also said that the real name is difficult to complete in the short term, which will require long-term operations.

Speaking of the next development, Chao said, Sina Weibo is currently in the 12th-line city and college students to obtain a certain degree of penetration, the next plan is to increase the number of three or four-line cities to promote efforts to win more users. In addition, the new quarter will further improve the advertising system.

Today, Sina released its third-quarter results as of September 30, 2011 without an audit. Earnings showed Sina's three-quarter revenue of 130.3 million U.S. dollars, an increase of 20% per cent, a net loss of 336.3 million dollars, while net earnings of 31.3 million dollars in the same period last year.