Site revision Upgrade But the conversion rate decreased

Absrtact: Half a month ago, the author in charge of a website of the revision upgrade, but, the entire website after the revision, instant feel high-end feeling, because has been slightly interested in plastic, so, with the mind to find templates to do, but, in the new website

Half a month ago, the author of the company responsible for a website revision upgrade, however, in the entire website after the revision, instant feel "high-end" feeling, because has been slightly interested in plastic, so, with the mind to find a template to do, but, in the new version of the site after a week, but the conversion rate decreased, A little restore in the site, looking at the efforts of everyone in a little bit back to the original point, I have to consider what is the link between the problem, hereby an article to tidy up their work in the deficiencies, but also hope that you reader help.

The website lacks the clear goal.

Why the old version of the upgrade led to a decline in the conversion rate of the site, the author observed every page of this site found that in the site revision of the prominent hue mainly pink, from the entire site construction and structure seems to lack a clear goal. In the original modification of this station upgrade, because is the site, before the site expression is not clear, feeling is not enough to prop up a "beauty" industry site, so, in this station to modify the "plastic" mainly.

Two, the tonal deviation is very big, thus causes the user not to adapt.

Before the site before the revision is dark yellow tone, but from the display screen, the total feeling that the entire site has no vitality, not to give users a positive color collocation, so said, only revised. However, because of the sudden change in tone, it may be for users, especially before potential users may not be accustomed to the new site, this will give new station revision caused a lot of pressure, resulting in users do not adapt.

Third, consider the local user's bearing value.

The new version of the Web site, although it is really high-end, from the entire site tonal collocation look, give a feeling no a hundred thousand of Don't come feeling. First of all in this station, there is no good analysis of the market and consumer groups. Although this site looks high-end, however, we consider that any site is not what we like, or we think that the product can be packaged, how to do. Because, we must consider the local user's bearing value.

Four, brand packaging and Web site collocation does not meet.

A website, especially the official website that we do, want to do to attract users, must and the actual packaging brand in line. To be honest, from this website on-line, the author first feeling, really is and the department does not conform. Although you don't want to admit it, maybe the brand and the website you created are really not consistent, but it's true. From this point of view, for a brand packaging, it is necessary to integrate marketing, which indicates that the previous marketing thinking there are certain problems.

From our team will be nearly half a month of efforts to make the results, but did not achieve the desired effect, although there are some disappointment, but, the new starting point, I believe we will do better.